Sarah Fejfar 0:00
People show up for you live, whether it's virtually or in person because they feel this sense of connection, this deep attraction to who you are and what you teach. They're making such a huge commitment when they're they're going to show up live for something like you have to clear your calendar you have to, you have to book travel, if you're going in personally, there's so many things right that you have to do in order to show up live for someone. And so you make a good point that we really need to keep our lists warm. If I mean, I was like common sense isn't always common practice, you really have to keep your list warm if you're going to want to have a high engagement in your event promotion.
Sarah Fejfar 0:46
How are entrepreneurs like us daring bravely to build a stage? Ditch the sweat pants and step up to the mic? How do we create our own transformative offense? So we can get our message out into the world in a bigger way. It's not only profitable, but it's actually something we can be proud of. That's the question and the answers are inside this podcast. My name is Sarah Fejfar Welcome to greenroom Central.
Sarah Fejfar 1:15
Today I brought into greenroom central studios Nancy Giere, a course creation expert. She works with businesses of all sizes from solopreneurs to Fortune 100 companies to turn their expertise into a high profit course. She creates engaging fun and interactive programs that get results. She regularly runs live five day challenges, masterclasses and workshops about all things course creation. She feels it's important for authors, speakers and coaches to learn how to design engaging fun and interactive programs that their customers will want to buy an actually finish at their Nancy, welcome to greenroom, central studios say hello to linchpin Nation.
Nancy Giere 2:01
LinchPin Nation, I'm glad to be here.
Sarah Fejfar 2:04
I appreciate you sharing your time with us today. And I want to start by asking you, what is your superpower as it relates to events in your business?
Nancy Giere 2:14
My superpower is that I balanced creativity with analysis to ensure everything is really well designed.
Sarah Fejfar 2:23
Talk to me about the creativity side.
Nancy Giere 2:26
Well, the creativity is to really look at what's the what's the delivery platform that you're on? And so what are the opportunities? And what are the constraints? And so how can you make the most out of out of the experience by really leveraging what's available to you, you know, it's different when you're in a virtual setting, as opposed when you're in a room. So one real simple trick that I added in two events that I've been doing last year, is I come up with a countdown timer at the beginning, but I'm on camera inside this little window, and then the clock is running. And I look at who's in the who's already logged in. And I started engaging them in conversation. As if I was at a live event I'd you know, you walk around, you go from table to table. Hey, how are you? What do you want to learn today, blah, blah, blah. And I found by just adding that at the beginning, I start to get engagement right away. And now that people know that I'm doing that they'll come on 10 minutes early to talk. So Oh, that's very simple, but very effective.
Sarah Fejfar 3:29
Yeah, linchpin nation, I believe there's an episode about chat moderation. I'll link it up in the show notes. But I do think there's such huge amounts of value in being in the chat, whether it's you or assigning somebody from your team, because when it's a virtual event, because we really want people to feel seen and heard and celebrated. And that is a really big key way of doing so within a virtual event environment.
Nancy Giere 4:04
It really helps to have a digital producer, someone that can be managing the chat. So if you're the presenter, you can kind of keep rolling talking about what you need to talk about. And then kind of agree ahead of time, when that person should chime in with questions whether you're going to do it at a particular interview interval or something, maybe like, just like, hey, you got to take care of this now, but to kind of agree ahead of time. It just makes such a huge difference. Because sometimes the chat can move so fast. You can't keep up with it. Right? I mean, it's like what's happening Wait, stop. I can't and you miss the moment. Yeah, I don't know.
Sarah Fejfar 4:42
Like you said miss the moment and you'll lose your train of thought so easily if you always keep once you're rolling. If you always bouncing to the chat. You can just lose your train of thought and I have heard some some presenters tell people okay, right now I just want to present with me, let's be quiet. And let's quiet the chat so that everyone can stay present in here and now. But, but there are, there's so many other times when you want them engaging, and you've asked them to engage, but you need to keep the ship on track here and moving forward. And yeah, it is nice to have that producer chat moderator in the chat. So, creativity, give me an example. So you said your superpower was balancing creativity and analytics, right? Tell me to talk about the analytics part.
Nancy Giere 5:34
Well, the analytics part is that's deciding what it is that you need to cover to meet the needs of your audience. So you want to look at it from the perspective of what do I want them to get out of this by the end of this program? What are they going to be able to do? What are they going to know? And how do I want them to feel? And it's kind of working through? So that's really working through what what you're going to cover and how you're going to handle it? Then the creativity comes into? Well, given if this is my content? How am I going to teach it in a way so that it will be interactive, engaging, compelling, and keep everybody kind of on board? Oftentimes, online courses, you know, there's a completion rates aren't that great, their statistics are all over the place in terms of, of what they are, I mean, people get in, they get started. And if something hasn't been well thought out in terms of this is the content is the right sequence to teach it in. That's the first level then the second level is where are you doing it in a way that's holding my interest?
Sarah Fejfar 6:39
So a lot of our listeners are course creators. And you mentioned the statistics about completion of online courses. And I've heard that it's something like 85% of people do not.
Nancy Giere 6:55
That's about what I've heard, you know, I've heard anywhere from 85 to 90.
Sarah Fejfar 7:02
Wow. And it's so odd for me to hear that because I'm a finisher. And so I don't understand how, like, I don't understand that group of people that aren't finishers. Because that's not me. But what I, what I what don't, where I want to go with this is question is. So where do you see events, playing a role, with course, creation businesses, because, you know, we can't offer them our more high end offers, if we can, but like, the chance of them converting into the higher ticket offers that we have after the course, are lower, if they haven't gone through the course and created that like that in the course will create that know, like trust, like really deepen the relationship with our clients and make them even more primed and ready for that high ticket offer. That's next in our ascension model. So talk to me about where you see events playing, when we don't have those high completion rates,
Nancy Giere 8:12
we want to look at the event as not just a it's not a one off, but it's a it's a moment in time. So what would be the types of activities that you would do before the event to engage people? So perhaps you've got to have a whole email thread to bring them in? There's the whole funnel to get them there. But is there some kind of a pre let's say, show video that they could watch to get them excited? Is there one of your online courses that people could participate in as a pre event?
Sarah Fejfar 8:51
So I'm curious, when you're getting started, and warming up and growing your list, to get ready to go into an event? What do you do?
Nancy Giere 9:02
What I did initially, when I kind of made a shift in where I was going is I did a series of what I would call warm up types of emails where I was giving people good tips, just a short tip like what's what's a good hack for doing moving from a webinar to an online course? How can you be efficient to do that, and I had, like, 10 steps that they could follow to do that. And then I had, you know, that's just one example. Because when I first started getting things going, I hadn't touched my list in a while. So somebody who could have figured it, I thought she was dead. So I wanted to give you excuse me some good information first, and then come in and say now I would like to invite you,
Sarah Fejfar 9:43
that's something I see people make a mistake on frequently is that they go and only talk to their list when they're going to run their annual conference or that big event and people are just not warm. Have enough already enough people show up for you live, whether it's virtually or in person, because they feel this sense of connection, this deep attraction to who you are and what you teach. They're making such a huge commitment when they're they're going to show up live for something like you have to clear your calendar, you have to, you have to book travel, if you're going in personally, there's so many things, right that you have to do in order to show up live for someone. And so you make a good point that we really need to keep our lists warm. If I mean, it sounds like common sense isn't always common practice. And you really have to keep your list warm if you're going to want to have like high engagement in your event promotion. So then moving on into the event, and you talk about how you set goals for your event, by the end of the event, what do you want your audience to be able to do, and I teach that inside of live event Academy? That's so important. And I want to hear your take on on that.
Nancy Giere 11:04
And I think we were looking at that at two on two levels, the first what I want them to be able to do, that's the that's the knowledge or skill that they're going to acquire as a result of spending their precious time with me. The other level is in terms of my call to action, and how would I like them to continue to engage with me. And so that's where the offer comes into play. But the more in, and that's just part of everything that that we're doing. It's more important, though, to be really clear on what's the outcome going to be for them. Because that should drive how you build out your course, your event, whatever the whatever the learning experience is, in whatever form or fashion. That is the fundamental question that needs to drive, everything, you know.
Sarah Fejfar 12:00
And an event is a learning experience. It's not unlike a course. So tell me, give us some big 10 tangible examples of how you tell people what they're getting out of this?
Nancy Giere 12:13
Well. So if I'm working on something with a client, for example, it's so somebody that's working in the diversity and inclusion space. So an outcome there would be for people to get clear about what is the what is the role that they're playing? How are they? How are they contributing? Are they an ally? Or are they an accomplice is what one of the people that I've been working with, has put into place? You know, for me, what, it's something that I run, I want them to be able to create a design blueprint, so that they will be able to execute the completion of a course that they'll have all the variables figured out in terms of what they need to put into play. So it's, it's that end goal, it's that objective, it's the it's the transformation statement. Take action on improving your your diet, you'll have tools that you'll learn that you can use to to eat better. I mean, I'm just kind of coming up with all this. But it's it's kind of like whatever your content domain is, what is the what is it that someone's going to be able to do after that experience that they weren't doing before?
Sarah Fejfar 13:29
And do you think it's important to boil it down into a one sentence statement like that,
Nancy Giere 13:34
I like having a one sentence kind of a transformational statement of what's what's the overall experience. And then kind of, you know, working backward, what's what's interesting, when people go to whether you're writing a course, or you're writing a book, or you're writing a speech, people will often want well, I'm going to start with the introduction, and work my way through, when in fact, you want to begin with the end in mind, and you want to work backwards and say if this is the place that I want to get them to, what's the journey that I need to take them on. And the introduction should be the very last thing that you write, because it needs to position kind of where you're taking people to, and just I think just making a shift to focusing on outcomes and results. It's, it's freeing, you know, this is where like where this sort of balancing analysis and creativity comes into play. If I'm really clear about where I'm going. There's there's a certain constraint that I'm operating inside of, which gives me the freedom to be creative because I know the space that I'm playing in. I'm not going to creativity is going to be focused, it's not going to be like all this crazy stuff coming in from all over the place that may or may not be of any value.
Sarah Fejfar 14:51
When I when I train I talk about how the very beginning of the process To have hosting your own event needs to start with why? Why are you hosting the event for your business? And why are you hosting the event for your community? And it feels like that one sentence transformation statement, focusing on those outcomes and results really? Is that one of the answers to that? Why are you doing this for your convenience?
Nancy Giere 15:19
Definitely, it all starts with why, why there's a lot of work. So you want to be clear of where you're going,
Sarah Fejfar 15:26
It is I, I talked about how, yeah, it is a lot of work, and you want to know where you're going. But knowing those two wise at the beginning, before getting all excited, and off to the races on finding a venue or a guest speaker or the swag that you're gonna give out, is really getting grounded in those two wise because those two wise will then become a lighthouse and guide all the decisions that you make from here throughout the entire event process. And you touched on that, that it gives us a box within which to be creative. Absolutely.
Nancy Giere 16:03
Because otherwise, you know, what if you you see some great swag, but then you get you get you start building stuff out and you go, but that's why but really wasn't the way it's the right swag. Or I spent all this time I do this activity, and it's really not the right activity. So having that, you know, what I like to tell people is, this doesn't mean that all these you have to like completely shut down all of these ideas. Write them down, but save them for another day. It's like, you know, whenever the shiny object shows up, I look at it and go, do you fit with what I'm doing? Yes or no, you get this day? Or do you have to go? Right, you know, and it's like, it's, you know, it's it's, it's just a question. It's not a question of if I'm going to do it, it's a question of when am I going to do it? Where's it going to fit? Anybody out there in linchpin land, that's a writer? How often have you had to have to throw away a really great line? Because it just isn't gonna work? And it's hard, but you go with it, people are gonna be what the heck is this? Where did that come from? So,
Sarah Fejfar 17:08
so good. So good. Yeah, I do. I do. I do preach about having a parking lot that's just labeled, not this event, not today. Yeah, because it's just sometimes it's just not the right fit. And it doesn't like I don't want you to feel like you're throwing out your baby. It can't have a fit, it's just not going to be at this event. So let's move on and talk about let's talk about guest speakers, and how they can complement or enhance your program. And before I have you answer that, my position, just you're aware is that I think sometimes people hide behind guest speakers that they discount the value that they have inside of them, they discount the that they could stand on a stage alone and hold space for a whole day for a bowl three day event. And instead, they go and gather up a whole bunch of guest speakers to hide behind. And and I'm guessing that you might feel a little bit the same because you're such a huge advocate for online courses I do and people getting their knowledge out there. So talk to me about how you think about guest speaker
Nancy Giere 18:34
Yes, speakers, like you said they can enhance or they can they can detract depending on what's happening. And I do agree that sometimes people are going to hide behind a guest speaker and much of it, it deals with the amount of depth that you want to get into. So for example, my expertise is in instructional design, and course creation. And I have learned a bit about marketing along the way. So I could talk about marketing, I could talk about an ascension model, I could do certain things I can talk about at a high level. But if there's sort of nitty gritty tactics, I would want to bring in an expert on that topic. So I think it's to look at from the perspective of how does this person compliment me, and what I'm offering. I had somebody come on an event and I thought, you know, kind of sounds like we do the same thing. So then you're hurting yourself if you have somebody that's going to be representing their program, and then sort of giving people an option to work with either one. So it's really it's just really important to vet them carefully. And how are they going to enhance the program? How are they going to complement what you do? Are they going to be as true Dziedzic partner, are they going to be someone that you can have an alliance with? And are they? Are they going to deliver information at a level of depth that you don't have? You know, like the the example that I gave, you know, there's certain things that I can talk about, and how to use Zoom effectively. But um, but there's, you know, probably more things in zoom that I don't know that are maybe, you know, bore you have to, there's just more and there's things I don't know. And then I have to look at my audience and go, Well, how much does my audience really need to know about zoom? It's for an example. And can do I have the depth of experience to share it? You know, to a certain extent, yes. Or do I really need to have someone else come in, that's going to go to larger depth. Because one of the other places that comes up a lot is sort of the technology, the technology side of what online platform should I use? What are the different platforms do? How do they all work, I can talk to that can speak to that at a certain level. But if someone wants real specific information about their situation, then I'd want to have them talk to somebody who knows, like my online business manager, I would bring her in, to, to handle to get people to a level of depth that I just can't get to. So it makes me sound shallow. But there's somebody wants to know how to structure their course I can talk about that all day, all day long. Well, I
Sarah Fejfar 21:29
don't think it's shallow. I think it's smart, because I think we all have expertise and a passion and a certain space, and a definitely a huge amount of depth in that space. And there are a lot of adjacent spaces that would complement I love that word, the work that you do and would add value to your community. And it makes sense to have them an event if I was going to bring linchpin nation together. And I, you know, get a teach on how to picture plan and produce an event. And I know that one of the biggest challenges for every event host is filling it. And right now perhaps like there's some strategies that are working on like tick tock or something or an Instagram that are just crushing it. When it comes to filling events? Well, it would make sense for me to bring in a tic toc expert. And it would make sense for me to bring in an Instagram expert, if we were going to have an in depth day on filling events, I have what's working now, that doesn't make me a shallow person, you know, because I'm not like the world's greatest expert on Tiktok. And Instagram, I mean, tick tock is enough to be dangerous.
Nancy Giere 22:50
But you kind of look at something and say I know enough to be dangerous, then it's probably a good, that's a red flag that you probably want to bring in somebody. I think it's just it's get really you got to make the decision. Is this just something that I'm afraid? I know it but I'm afraid? Or do I really need somebody who can be my strategic partner? And we'll we'll carry that, that forward.
Sarah Fejfar 23:17
So good. So good. Let's move on and talk about the experience that you create. And I, you've used the the phrase a few times about just the journey of your guest through the event and I want to dig in on that topic and understand how you think about creating that, that experiential journey for those who come to your events.
Nancy Giere 23:45
I think it starts with how you welcome people. So I gave the example of of coming on with the with the timer. And then looking at, okay, from end to end, what am I going to do? And how so how am I going to approach it. And one thing that I have found interest interesting inspiration from because around the topic of engagement, because it's about creating engagement. And engagement just means that you're going to be changing it up. As you go through. There's going to be there's gonna be a movement, let's say it opens up, you start out countdown timer, then you're on camera. And then perhaps you're going to be doing you're gonna have some slides that are going to come up and then you're going to have an activity. And what's interesting about all of this, to me is have come to this conclusion just in the last couple of days talking with the good, good. What about strategic partners now that we want to think about what we're doing as a show? When the pandemic hit, it was about how do I present online so people were taking their content and going okay, now how do I how do I do What I used to do in a big room on the small screen, or maybe a big screen, depending on what type of monitor somebody's looking at, right? When we're working within a screen, we have to think about that it's a smaller space. You know, some people will say, you need to stand back end, you need to be a certain distance away from the camera. Well, is that really what needs to be? Or do you need to be thinking about how you're going to be positioned? Do you need to think about? Do I want to bring in any graphics do I want to invest in I'm so I'm a Mac user. So I've invested in E cam. And I use a stream deck, which allows me to very definitely very quickly switch from scene to scene to scene. So often, I'm going to share my screen now. Okay, hang on. And then you got to go through all the things and just how are you going to share it? And then can you all see my screen now? Okay, that's a little bit annoying. By just thinking about, well, how can I leverage some tools, I can make that experience better, because I can do a transition. What I discovered in doing that, is because I just push a button to go from me on camera to a screen, I can increase engagement by having the screen show with my presentation, talk about this, talk about what's there, then go back on camera, and look at the camera and engage with the audience and have a bit more become more conversational, and then go back into the presentation. So being able to move like that very quickly. Makes it more effective makes it more personal, and perhaps even more intimate. And I encourage people to start really looking at how is the new show run? As annoying as it can be, but how are they structured? How are they organized? What's going on? How often does scenes change? When you're watching a TV show? Or a movie? It's about four or five seconds. So you want to think about when you when you're shifting from one idea to another. You want to have a change happen. A great example of this because I'm always I always look for inspiration from other places is I was on a plane. And it was time for the safety briefing. Now, when it's the the flight attendant during the briefing in the aisle, I only really pay attention if they're if they're like, right, right next to me right in front, because it would be rude not to look at them when they're right there. I'll make it okay, great, I'll watch you. Now on was united had it as a video on a flight that I was just on with them. And every time there was a key point, or sub point, the scene changed, which held my attention. What they did that was brilliant is the scene changes, were going to fabulous parts of the world that the only way that I could get there would be on a plane. So So it got me on two levels. I was like, Oh, I would love to go to Bali. Oh, I'd love to go and celebrate special holiday. Pick your country? Well, I'm looking at how to put on a seatbelt, the oxygen, all of those points, it held my attention. And I thought you know, that is something that anybody that's in the course creation business really needs to think about? How can I What can I do to make a change that's going to hold people's attention.
Nancy Giere 28:30
And the scene changes is one way that you can do it really quite easily. If you are willing, you know to make the investment in the technology. So you can do things fairly quickly. And even if you're just moving through a slide deck, if it's one beautiful image after another, that holds people's attention. I'm always flattered when somebody tells me how much they love my slides, I've put a lot of time and attention into keeping them beautiful, and simple. And use lists very sparingly. Or for calling on people in the chat. calling people out by name not enough not calling them out. But addressing somebody and saying hey, what do you think? You know, and I usually do that with people that I that I know, already, you know, they're kind of in my world instead of somebody that I've never heard from or it's like, because I don't want to make anybody feel uncomfortable. But when you are saying so, Sarah, what do you think about that people are going to have to are gonna start to pay attention because oh my god, she might. So it's just, it's not complicated. It's just looking at how can I make a shift? And when can you how often can you have them be doing something and not just watching so when is there an opportunity to put people into a breakout room for a discussion to ask people to put up a reaction to to pause and have them do a personal reflection type of an exercise, it's all about how do you bring all of these elements into play? And that's what makes engagement.
Sarah Fejfar 30:13
Yeah, so good and linchpin nation, what I want you to underline there is what she said back at the beginning of this answer was changing it up. That's like the name of the game here for creating engagement. And she gave you so many great ideas for how to do that. If it isn't the technology, it's which I do strongly recommend in investing in that so we can all run our own really engaging virtual events from home, but you don't have to, you can be using all those ideas she gave you which are playing, playing videos, playing music, using the breakouts, the slide changes, the beautifully designed slide decks, for sure. Journaling, chatting in, in the virtual event space. Those are all ways to change it up. And definitely be remembering what Nancy said about when we watch, and this is especially true for virtual events, when we're watching TV or a movie, remembering, noticing next time you're watching one of those mediums, how often they change the scene, and it's so intentional, and it's happens way more often than we think or notice. But it's, it keeps us engaged and in, in the virtual space, we are creating our own TV show, if you will. And in person, it's not that different. I mean, you've been sitting in an audience before and gotten wiggly in your seat and be noticing, when that happens, and why that happened for you. And how you can do things a little bit differently inside of your event, maybe it was time to take a stand up and take a stretch break or, you know, high five, the person sitting next to you or journal for a moment and or close your eyes and do a meditation or watch a movie, you know, like have them show a video like it's just people need things change changed up, we we get distracted easily and bored easily. So when you're at an event, how do you stay present and really let your brilliance if you will shine through
Nancy Giere 32:47
as a as a presenter?
Sarah Fejfar 32:48
As a presenter? Yeah.
Nancy Giere 32:51
You know, I think a lot of it is, you know, to get yourself to the point that you know your content well enough that it's not memorized. But it it's very organic. So it's very, I like to think like I'm having a conversation with my audience. And that if they see me, when I'm off stage, or off camera, you're gonna experience the same person. Now if I'm on a big stage, my personnel is gonna be a little bit bigger. But generally, it's being conversational. It's smiling. It's being being a approachable but authoritative.
Sarah Fejfar 33:42
Yeah. I that authoritative underlying that one, because it's your job to control the room? Yes. And when you don't you lose the respect of those who are your guests. It's an important job when you're when you're presenting. So can you give us a few examples of things that you say? phrases that you say, during a presentation that keep it conversational? Maybe they're rhetorical questions, or just ways that you're eliciting feedback from the audience as you go through.
Nancy Giere 34:30
One thing is, I can't help myself in the moment. I do. I do ad lib. And I do make jokes or comments about what I see, I can't I just can't in the moment, I can't help myself. If something's happening, I'll address it. And I always come in, you know, with a plan and how I'm going to manage this this session. But things happen in the moment that You need to be able to respond to, you need to be able to bring it in to the conversation. So I did a virtual event where I had some problems with some tools that I wanted to demonstrate. Technology was not my friend that day, sir. Right. So what I was able to do was turn it into the teachable moment. And say, if this happens to you, what do you how what's going to be your plan? How are you going to definitely be able to move it? How, you know, just said, you know, if you notice, I, you know, you've probably seen my face that I was a little bit like, Oh, but I got my composure quickly. And I was able to turn it around and talk about okay, how do you when when things go wrong, what else can you talk about? If you're, you know, if your slides, I did something one time, and I run my keynote presentation through my iPad? Well, I have two power sources. One is the one that plugs into the computer. So it will actually work. And the other one is that plugs into the wall. And I didn't have it plugged in properly. The presentation didn't work. I had to talk for 1520 minutes. And I just, I just shifted in the moment to what I was going to do. I didn't make a big deal about I just said, Yeah, well, slides aren't working today. So but you know, but here we go. And I think to just kind of when people see an expert having a moment of vulnerability, what it does is it makes them feel like, hey, I can probably do this too. They like it. I think they like it when you're not perfect. Because it it opens it opens it up for them to try to do something that maybe they wouldn't have done before. And certainly, you know, asking questions of people leaning into the comments, if there's people in the audience, if I know, what they're up to, you know, with courses that I've helped them create, or that I know that they've already built. I'll reference what I'm seeing, you know, what I'm what I've observed and in other around other people. And it's just, I think it's being in the moment. Having a plan, but being in the moment. Yeah, and because the deal is, if any of us doesn't deliver every bit of information that we planned, no one's gonna know. But us, but you're right. So it's like, Oh, I forgot that it was such a great story. Well, okay, another day.
Sarah Fejfar 37:46
Right, right. So true, they're not going to know what was planned only you do.
Nancy Giere 37:54
I'm the only one that knows how much I forgot that.
Sarah Fejfar 37:59
So I want to touch on follow up. Before we wrap up, I want to touch on how you follow up after an event. I'm guessing. And because you are a course creation expert, I'd love to hear your take on where courses fit in, in the follow up.
Nancy Giere 38:16
Okay. Well, the first part in the follow up is how am I going to stay connected with my audience. So there's always an email sequence that goes out, after the events that I do for myself about, hey, you know, you can sign up, you can still sign up or wasn't that great kind of a whole thread to move them to the next stage in the funnel,
Sarah Fejfar 38:38
is that a thread that reminds them of the offer that you made at the event. So it's really kind
Nancy Giere 38:43
of following through on the call to action and creating a little bit of urgency that you know that whatever deal I'm offering that the door and the deal is going to close at a certain point in time. So there's, there's that part of it. The other part in the follow up can be around providing them with some maybe bonus content is what's coming to mind. But here's here's a, an art, here's a course that you might find useful, giving them something else that they can do, because I think you want to look at maybe putting him into that. As a reminder, here's a recording that I did about how to move from a webinar to an evergreen course, here's a short recording about that. So that kind of just gives people some other little snippets of information so that they don't they feel like they're still getting something from you value value from you. So it's really looking at again, there's like the whole continuum of what type of content am I going to deliver before the event that will position people for the event, what will happen after the event for those that are going to continue on so there's there's a little bit of work before you're going To join the group before you're going to start the one on one, there's that there's, you know, there's that. So it's what are all the different possible roads, that people are going to go down depending on, you know, the choice that they made. You know, today, there's always the option to have a discovery call, which does tie a bit into doing ongoing work with people. So if we plan to work to innovate, if you're not quite sure what you want to do, well, let's just jump on a call and see what happens next.
Sarah Fejfar 40:29
Yeah. So do you use any sort of if you're keeping your cart open after the event? Do you use some sort of bonus that expires at the event to create urgency to buy there?
Nancy Giere 40:42
I'll have like the first three people, the first five people will get get this and that that's only good for 24 hours or something like that? Sure, get the click to buy.
Sarah Fejfar 40:54
Yes, yes. As we wrap up here, Nancy, I want to go into a bit of a very rapid fire segment. Okay. And I am going to ask you a few questions. And I just want you to tell me the first thing that comes to mind, here we go. Ready? What do you say to yourself backstage and onstage Showtime. Love that? What's your best tip for filling your events?
Nancy Giere 41:25
Keep your list warm.
Sarah Fejfar 41:28
Hmm. What's your favorite moment at events that you host?
Nancy Giere 41:35
When I do hot seat coaching.
Sarah Fejfar 41:39
Oh, love that. What's the best thing about hosting your own events?
Nancy Giere 41:47
You have control?
Sarah Fejfar 41:53
What are you reading right now?
Nancy Giere 41:55
Sarah Fejfar 41:57
So good. I need to read that one again. What have you got going on right now that we should know about? And where can linchpin nation find you?
Nancy Giere 42:07
Well, I'm getting ready with rich who goes nicknamed trigger Bontrager. We're putting together a four week program. It'll be two weeks about design and two weeks about media savvy. So thinking of your your courses like a show. And then after that, there's going to be going to be a lot more we together are launching membership group that's going to start in September. And the best way because this is all we're baking that now the cake is not quite in the oven. This would be for people to just email me, which is Nancy at Nancy geary.com. And Geary is g i e, r e. And if you're interested, or you can call or text me at 414315980941
Sarah Fejfar 42:58
for that, that, that area code hails from where I grew up in Wisconsin,
Nancy Giere 43:03
I lived there most of my adult life. And I went to college.
Sarah Fejfar 43:07
We're headed there on a road trip. He's next week. I'm excited. Nancy, thank you so much for being my pleasure, really appreciate it. I'm gonna link up your email and your phone number and your website and all the goodies in the show notes so people can find you and just grateful for you sharing your wisdom about online courses and engagement inside of events today. It's just been, it's been a fun conversation.
Nancy Giere 43:35
I've enjoyed it so much. Thank you.
Sarah Fejfar 43:36
Thank you for listening to the Greenroom Central Podcast. If you love this episode with Nancy, then please take a screenshot on your phone and post it to Instagram and be sure to tag at Sarah Fejfar. And let me know why you liked it and what you'd like to hear or who you'd like to hear from in the future. That'll help them know what to create for you. Also, if scaling events in your business sounds like something you want to tackle in 2022 and you need a coach, let's connect to see if one on one coaching is for you just go to greenroom central.com You and I can work together one on one throughout the course of the year, and dive deep into the inner workings of your events and business. You'll receive mentorship, personalized feedback, and customized guidance to define your goals and achieve your next level of success. Go to greenroomcentral.com right now to apply. In case you're curious, this podcast is built on Kajabi. I'm loving how easy you expend to get things set up. But more so I'm thrilled that my entire business is run within one platform, from my emails to my pages to my courses. And now on my podcast. It's all under one roof. If you love simplicity and scalability as much as I do, and go to greenroomcentral.com to get a free 14-day trial from Kajabi.
Sarah Fejfar 43:36
I appreciate your commitment to leveling up and learning the mindset and stuff addigy have five events. Keep going, keep learning. If you want more, head over to greenroomcentral.com for show notes and all the links from today's episode.