the truth is... I didn't grow up dreaming of becoming an event planner


Hey there! I'm Sarah.

I help influencers start or scale world-class events in their businesses.

Here’s the thing - like you, I didn’t grow up dreaming of becoming an event planner.

Instead, I fell into it. Producing world-class events wasn’t in my job description, but when the need arose at my company, I thought I could do a good job at it, so I stepped up and took on the challenge.

Little did I know, that choice would add up to over 16 years spent learning the art of producing live events. I learned through curiosity, and questioning, and testing, and trying, and honestly, rolling up my sleeves and doing the work.

Somewhere along the way, I became intensely passionate about live events! They’re now my favorite thing to work on.

I’m also a wife, mother, and entrepreneur myself so...

"I understand the struggles of leveling up a business while simultaneously keeping lots of other plates spinning."

I understand the desire to do something new and the need to figure it out quickly.

Do you know what I came to appreciate the most during my entrepreneurial journey?


Training that is organized and practical - like step by step - because that’s what I need when I’m in the thick of things and want answers.

But I also want the ‘why’ behind those tactics, because I don’t know about you, but the lessons I learn stick better when I also know why.

You may be asking yourself, “but why create a course and coaching business? Why not just stay in the event planning world?”

I’ll tell you.

It’s because...

"the course of my life changed by attending ONE live event."

It was that powerful.

After my passion for picturing, planning, and producing live events collided with being transformed as a guest at an influencer’s live event, I knew I had to pass this skill and system onto other entrepreneurs.

And so Live Event Academy™ was born.

 [ Curious about my last name? It's pronounced like paper, but with F's. FAY-fer ]

FREE Event-Filling Guide:

Discover How Today's Successful Digital CEOs Are Actually Filling Their Events

"Quickly Master Event Marketing and Fill Your Event, Now, Even If You’ve Never Done One Before!"

Create the plan you need from these easy-to-implement, customizable strategies...

Click the red button below to instantly download your FREE guide that reveals 107 strategies successful digital CEOs are using right now to fill their events.


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Submit Your Info Below To Join The FREE Virtual Event Lab™ Challenge Now!

You’re about to transform your thinking about virtual events dramatically…

By accepting this challenge, you'll be saying yes to starting fresh and reinventing the way you think about virtual events in your business so that you can create new levels of connection and transformation for your community PLUS new levels of impact and growth for your business.

Here's what you'll be learning:

Day 1 – Make It Profitable
Get more clear (and confident!) about your irresistible offer using a formula proven to get results so that you not only make a difference, but a profit too.

Day 2 – Make It Known
Learn tactics the world’s most successful online business owners are using so that you can overcome your fear of sales and marketing and fill your event.

Day 3 – Make It Actionable
Discover how to turn your topic into actionable curriculum so that your guests walk away feeling energized, empowered and committed to transformation.

Day 4 – Make It Engaging
Master proven virtual engagement strategies so that your guests steer clear of distractions, and stay actively learning your awesome content!

Day 5 – Make It Happen
Develop competency in the simple tools you need so that you can share your message and keep technology overwhelm from holding you back.

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