Sarah Fejfar 0:00
I get asked all the time, Sarah, what do I give my chat moderator as their job during the event? And so today, I'm answering that question for you. When you assign someone on your team, to become the chat moderator for your event, you are announcing to the world that you are leveling up. Having this as a job, a dedicated role within your event team is so smart, because your guests, they need guidance. It's kind of like facilitation in an in person setting how you have that balance between control and inclusivity. And this role of chat moderator is one of the keys to translating that into virtual events. And so today, I'm going to give you five jobs that I want you to assign to your virtual event chat moderator. And I think you're gonna find them to be super simple and easy to execute. It just means some intentionality on the part of you as the leader to get them set up for success.
Sarah Fejfar 1:13
How are entrepreneurs like us daring bravely to build a stage? Ditch the sweat pants, and step up to the mic? How do we create our own transformative events? So we can get our message out into the world in a bigger way? It's not only profitable, but it's actually something we can be proud of. That's the question. And the answers are inside this podcast. My name is Sarah paper. Welcome to greenroom Central.
Sarah Fejfar 1:42
So get out your notebook and pen we're diving in right now. The first one is, I want you to assign the job of welcoming guests by name as many as you possibly can. And when you do this in the chat, use that symbol, so that it calls them out. So you're using their the name that they logged in and under. It feels personal. It's it's kind of like when you go to Disney World. And they welcome you by name when you're at the ticket counter checking in. It's that level of just personally personalization that makes people feel seen and heard. And so the more that you can welcome guests by name in the chat when they come in, the better it is really a little surprise and delight moment, it's not something that people would expect. So that's the first one.
Sarah Fejfar 2:45
The second one is, I want you to assign your chat moderator the job of recapping key points with emojis, that is the key right there. using emojis in the chat really makes things stand out. And when you're creating bulleted lists of the key points, using those emojis really stands out. And what your chat moderator can do is kind of build the list as you go. So if you're saying point number one, and they can drop point number one in and then you say point number two, and they can drop point number one and point number two, so the list is growing. And then you drop point number three, and they put point number one, two, and three, as a list of three into the chat with those emojis it really stands out and guests start to count on that for their note taking to kind of check themselves and make sure that they're capturing all of those gems that you're dropping. And so what might be helpful if you're chat moderator is on a laptop or you know, a desktop whatever, if when when they're on their computer, what I want you to do is have them go into a chrome, for example, Google Chrome, and download the extension for emojis. It makes it really easy when you're on a computer versus a phone to be adding those special touches that are really eye catching into the chat. Okay, so that's number to recap key points with emojis. And it might help in advance if you gave your chat moderator your outline of what the key points are. So they're not guessing. But that's kind of a pro tip. If you can't get there. I understand. Trust your chat moderator to capture what needs capturing.
Sarah Fejfar 4:55
Moving on to number three, I want you to assign your chat moderator The job of cheering on highly engaged guests. So the people who are engaged in that chat, the people who are smiling and waving or raising their hand when you ask rhetorical questions, and they can see that on the video, have your chat matter, moderator be cheering those people on, and really encouraging them because they're setting the example for the rest of the community that's attending your event. And so reward that behavior that you want others to emulate by cheering on those highly engaged guests. And again, be using that apt symbol with their followed by their name, so that they know that you've called them out and others can see that to.
Sarah Fejfar 5:54
The fourth thing I want to call to your attention is sharing presenter bios, I want your chat, moderate moderator to have a list of the short bios of each of your presenters, so that they can copy and paste that in, when you're announcing the next guest speaker. That should be a job that they have, before anyone new comes on stage is dropping that bio, it's just a little bit of extra kind of behind the scenes information that you can add to the chat that keeps people engaged. We're looking for shiny objects here, right, because every time we do something that's unexpected or a value add, we capture a little bit more of our guests attention. And so sharing those presenter BIOS is key. And you can use number four as an example, for any other type of kind of behind the scenes information in bite sized chunks. I'm not talking dissertations here, just small amounts of text, maybe 250 characters than less that you can be dropping in to the chat to just give a little bit more background information to the folks who want it. So that's number four share presenter bios.
Sarah Fejfar 7:33
Moving on to number five, I want your chat moderator to have the job of dropping the links. So sharing links to your products, your programs in your offers is essential to converting your guests of your event into buyers. And so your chat moderator needs to have a list handy pre types of all of the links that you could possibly want to share during the event. And you can choose to share pretty links or you can choose choose to share them as ugly links. I don't think it matters, test it out in your particular virtual event platform to see how it looks to confirm that they're all clickable. If it's not clickable, then you definitely want like a pretty link that's shorter, right. But if you don't have to use those if you can just use the full, ugly, if you will URL, and you know, you're confident that it's clickable, then it seems fine to use that. But you'd be surprised how good it feels to be prepared in this respect of having those links, ready to go for your chat moderator to copy and paste. So those are five things that I want you to assign as jobs to your chat moderator for your next virtual event. And I think you will find that your guests will feel more seen and heard and celebrated at your next event as a result. And you'll be so thankful that you decided to try this out.
Sarah Fejfar 9:27
Thank you for listening to the greenroom central podcast. If you loved this episode, then please take a screenshot on your phone and post it to Instagram and be sure to tag at Sarah Fejfar and let me know why you liked it and what you'd like to hear or who you'd like to hear from in the future. That'll help me know what to create for you.
Sarah Fejfar 9:45
And then head on over to greenroom. central.com where you can join linchpin nation, a free community for entrepreneurs just like you amazing business owners from across the globe who share a passion for hosting transformative, profitable events. You Come part of the community that inspires and cheers you on over at greenroom central.com.
Sarah Fejfar 10:06
Also, if it's on your heart to host your first or next event in 2022, and you need to jumpstart, let's connect for a strategy session just go to central.com. In a two hour intensive private session, I can help you pivot scale or start your event vision from scratch. Together, we will build an actionable plan so that you feel confident and clear on your next steps. Go to green room central.com right now to sign up.
Sarah Fejfar 10:34
And in case you're curious, this podcast is built on Kajabi it was easy to set up more so I'm thrilled that my entire business is run within one platform, from my emails to pages to courses and now my podcasts do it's all under one roof. If you love simplicity and scalability as much as I do, then go to green room central.com to get a free 14 day trial from Kajabi.
Sarah Fejfar 11:00
I appreciate your commitment to leveling up and learning the mindset and strategy of live events. Keep going, keep learning. If you want more, head over to green room central.com For show notes and all the links from today's episode.