Gusto & Grace Journal, Volume 3, Issue 10

gusto & grace journal Nov 24, 2022

A monthly letter from the desk of Sarah Fejfar

How are you?! I hope this note finds you doing outstanding and just about ready to step away from the laptop (like me!) and enjoy Thanksgiving week!

Interestingly enough, Thanksgiving πŸ¦ƒ is why I started my business.

I don’t think I’ve ever shared that before.

The thing is, when I was growing up, the only time (I recall) that my family hosted guests was for Thanksgiving. And I loved it. The energy of getting ready, people gathering, and feeling that sense of community and connection that comes from togetherness is pure magic. That’s where my love affair with events started… over the Macy’s Thanksgiving Day Parade, at a table with all the leaves added, eating soft rolls with maple butter, and pumpkin pie.

Now, I always love to share my favorite adventure… and this month, it must be the simple and close-to-home adventure of biking to school with my daughter each morning through piles of crunchy leaves. The blue skies and Fall colors have been stunning here in Portland. I’m grateful.

So where did your adventure and what did you learn last month?

Here are a few things I learned:

STEPPING INTO MY FUTURE SELF: I’m so passionate about helping entrepreneurs and digital CEOs grow their businesses with events because it’s life-changing being in the same room with someone who speaks the way our ears hear and teaches the way we learn. It’s kind of like that scene in Father of the Bride when George tells Annie to wear a jacket because it’s cold and she brushes it off but when her new fiancé, Bryan, says the same thing, she’s game. This past month I heard a quote from Dr. Joe Dispenza that changed everything for me. I was at an event where he spoke, and then the host came on stage and shared a story of when they attended a Dr. Joe event. And at that event, Dr. Joe was taking Q&A and a guest asked a question about why they didn’t have certain things yet (insert things like a nice house/car/job / ideal weight/relationships) while also sharing the roadblocks (insert limiting beliefs.) And Dr. Joe’s answer was something along the lines of: “you don’t seem like the sort of person who would have those types of things.” Mic drop. That did it for me; the floodgates opened highlighting all the ways we can get in the way of our success and why we must adjust them before what we’re seeking can come in. We don’t start working out after we’ve hit our ideal weight, we work out to get there. We don’t bring in a new couch until the old one has been removed.

CONTEXT SWITCHING: Years ago, I learned from Donald Miller and Michael Hyatt about the “ideal week” concept and finally decided to implement it. (Can you guess why?πŸ‘†) While adjusting to a more proactive, time blocked calendar has been painful (for me,) I already see huge benefits. But the one thing I messed up in my implementation was forgetting about context switching. It’s huge. While I’m dialed in on batching my podcast, that’s not the only activity that can be batched. Take 2 of the ideal week is motion!

EMPTY SUITCASE: This is so simple (but powerful.) I’m a recovering over-packer. When I was in Greece in September, I asked one of the guests (who travels a lot for business): “what’s the biggest lesson you learned from years on the road?” And they said: always leave room in your suitcase so if you’re leaving in a rush, you can just throw stuff in, close the lid, and be off. I tried that on my trip to Florida for an event this month and it was the best feeling ever.

We’ve got 40 days left of 2022; what are your goals for that time?

Here’s what I’m working on:

LIVE TRAINING SERIES: I’m building a free live training series to help digital product business owners grow their businesses with events.

VIRTUAL EVENT PREP: I’m prepping for a client’s virtual event that will kick off the new year with a bang!

TIME OFF: Last year I committed to myself that this year I’d take the week off between Christmas and New Year’s and I’m thrilled to say that it’s happening… now I get to plan what to do with all that time!

I wish you and your loved ones a delicious Thanksgiving week and an even more outstanding (and joyful) December! I’m thankful for you!

Warm Regards,



Sarah Fejfar
Founder of Live Event Academy™
Coaching | Consulting | Courses
www.sarahfejfar.com | @sarahfejfar
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