Sarah Fejfar 0:00
If you have a great system in place of deciding what you're going to make happen and then making it happen in the time frame that you decided it was going to happen in, great keep doing that. If there's been a lot of things where you're like, Gosh, I really wanted this to happen and it hasn't happened yet, then I would encourage you to pick it up. I will be perfectly honest, I have not implemented it yet because it scares me a little. It feels very regimented, which I know we need. Discipline equals freedom.
How are entrepreneurs like us daring, bravely to build a stage, ditch the sweatpants and step up to the mic? How do we create our own transformative events so we can get our message out into the world in a bigger way. It's not only profitable, but it's actually something we can be proud of.
That's the question, and the answers are inside this podcast. My name is Sarah fafer. Welcome to Greenroom Central.
Okay, for the next few months, this podcast can be a little different. I, spoiler alert, am moving this summer, which is going to be so fun, and we're taking our sixth annual favor family road trip, summer road trip.
And so because of all that, I knew my life was going to be crazy, and so I decided not to do interviews for you this summer, but what I wanted was for you to still get a fresh hot now episode every single week. So I decided to look at my audible and my or my apple Notes app, which is where I take notes on every book that I've read, and put together a book review series for you, and each week I'm going to bring you a new book that I love and recommend, and hopefully you'll find something in here that you want to pick up. So without further ado, here's this week's book.
If you ever feel like those goals are just out of reach, I think the 12 week year is the answer and the let's call it a productivity hack that you need. So stay tuned, because we're going to talk about how to focus your efforts and accomplish more in less time. So this episode is going to be all about the 12 week year book. Like, that's, that's actually the the name of the book. And I, the weird thing is, I had, like, it probably came up in conversation about five different times with five different people recently. And finally, I took that as the universe telling me, Sarah, you've got to read this book.
So I read it, and no, I'll actually backing up. I've also had one of my coaches say that everything should be planned in 90 day chunks. And they're like, just only work in 90 days at a time. And so obviously the 12 week gear is kind of the the match to that. And so I thought, well, maybe this is the answer to tell me, like, Well, exactly what to do. So I read it. And so the 12 week Year Framework. It's, it's designed to make you pretend that you don't have 12 months, you have 12 weeks, and that you're gonna do kind of, instead of taking a whole year to do something, you're gonna do it in the 12 week period.
And it, it's all about focusing and executing in the short term with a lot of intensity and precision. And the whole, I think the whole concept is all about like, well, if we, if we know, we have 12, you know, things expand to fill the time that you give it. So if we say that our goal is to do X, Y or Z by the end of the year, well then we kind of don't really give our like, put gas behind it until it's like, q4 and like, oh, we better. We better jump to it. And so this is the answer to that, because the theory is, you can't hide in 12 a 12 week year, there's, there's no place to hide, because it's done before you know it even starts.
It's, it's that quick, and the finish line is in sight. And so a few things that really caught my attention was about daily actions. So the thought is, you plan for the future, but you act in the day. And I. You know, we've we've been taught so many times about habits and daily habits and how to structure our days. And this really hits on that again, about how just our the predictor of our future is in our daily actions, and what you focus on today will shape the future. And so the 12 week year has this way of constantly refocusing you, not just on like the 12 week period, but on the week and on the day around what it is that you're planning to get done.
Another thing that I thought was interesting was this whole kind of you'll never outpace your mental models, like you have to have a clear vision, and when you're clear, you can get traction. And I think we know right? We're supposed to have envision our goals, be clear, but this kind of takes it and puts it on steroids and helps you get even more clear on okay, if this is the big goal, then what is the first domino, and how do we build a 12 week year plan around that. I also think that one of the keys in this book is around measurement and visibility.
And I think that's something that I've struggled with is like, and I think we talked about it last week in that the millionaire mindset is just measurement in general. Can, for some people, and it certainly is for me, be a scary thing. And this 12 week gear comes circles back to the whole measuring your results and hits on effective measurement really is about removing the emotion and providing just a clear, honest picture of performance, you know, like, did it or not? Do it? Remove the judgment and move forward and of scorekeeping to constantly force ourselves to confront the reality of like, are we moving forward or not? And I loved this part where they talk about in the measurement section, lead indicators and lag indicators.
Leads being like calls made, for example, and lag indicators being sales made. And this can be applied to anything, whether it's the health space of your life, relationship space of your life, the wealth space of your life. And now that I've had this concept of lead and lag indicators explained as a result, as it relates to results achieving our goals, it's been very helpful. It's been very, very helpful for me to just think differently about what what the activity is and how that's affecting the thing that I want to get. It also talks about time management, just, you know, another example of kind of how to block time for things which may or may not be helpful if, if you've already got that nailed.
And I think, you know, the then there's a bunch of stuff around accountability and ownership and commitment, and I think that's all well and good. I think I think where I'd want to end here is that help you determine if this is for you or not for you. I think if you have a great system in place of deciding what you're going to make happen and then making it happen in the time frame that you decided it was going to happen in great keep doing that. If there's been a lot of things where you're like, Gosh, I really wanted this to happen and it hasn't happened yet, then I would encourage you to pick it up. I will be perfectly honest, I have not implemented it yet, because it scares me a little. It feels very regimented, which I know we need, discipline equals freedom, right?
However, I haven't tackled it yet. I do have intentions to do so, and when that happens, I will report. Back and let you know I'll have to do like a revisit on the 12 week once I've got it going. I do have a friend who is fully committed and operational in 12 week gear, so I feel like I have the right accountability support I need when I decide it's go time. But for now, it is in the bucket in my brain that's like, really good ideas we're going to implement when we have the mental capacity to set that system up.
And I'm all about systems, and I have a hunch that this is the right system for me. I just have not set up the system yet. So there you have it. Go pick up the book. If this sounds like it's a thing that would be helpful for you, come back next week, because we are going to talk about a really cool book I read by Evan Carmichael called momentum. And that one's just like, full of stuff that absolutely everybody can use, so see you back here, same time, same place, next week. Take care.
Thank you for listening to the green room central podcast. If you loved this episode, then please take a screenshot on your phone and post it to Instagram and be sure to tag at Sarah fejfar and let me know why you liked it and what you'd like to hear or who you'd like to hear from in the future. That'll help me know what to create for you. The number one thing I'm asked by CEOs, whether it's their first event or their 20th, is, Sarah, how do I get more butts in seats? And so I put together a guide for you. Head over to filling events.com. For your free copy of 107 ways to fill your event, I want to help you quickly master event marketing and fill your events, even if you've never done it before.
I've scoured the online business world and found 107 of my favorite strategies working right now to fill your next in person or virtual event, create the event promotion plan you need from these easy to implement, customizable strategies for free. [email protected] I appreciate your commitment to leveling up and learning the mindset and strategy of live events. Keep going, keep learning. If you want more, head over to greenroomcentral.com For Show Notes and all the Links from today's episode. You
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