Sarah Fejfar (00:01.824)
Lisa, welcome to Greenroom Central Studios. Say hello to Lynchpin Nation.
Lisa Hugo (00:11.712)
Well, hello everybody and thank you so much for inviting me on. It's a pleasure to be here.
Sarah Fejfar (00:16.674)
I've been really looking forward to this conversation, Lisa, because I always do prep for my interviews and I do research. And I initially asked you on because I follow Devon Brown, the MC extraordinaire, right? Yes. And I saw the interview that you did with him and loved your conversation and really resonate with who you serve. And I think.
Lisa Hugo (00:31.968)
Okay, I wondered how you came in touch with me, okay?
Sarah Fejfar (00:44.226)
helping people get their message out into the world in a bigger way, especially from stage so that they can be changing people's lives in that like really transformative in -person event like format. It just really touches my heart. And so I think you helping people do just that. Just put a smile on my face that I found you and.
You know, as I did my research for this conversation, I kept finding more and more similarities, not just in kind of what we love, this event space, but also just we're both moms, we're both dog moms, we're both entrepreneurs. And I just got excited because I think it's going to be so much fun today. So I thought we'd start by having a little fun and asking you to share a story, a little backstory on me. About just over six years ago now, I made my way into my very first
Lisa Hugo (01:23.84)
Yeah.
Lisa Hugo (01:28.606)
Yeah, great.
Sarah Fejfar (01:41.57)
personal development seminar. It was a four day seminar and it totally rocked my world. Within 11 months of being in that room, I'd paid off all the debt I'd been under for a decade and a half. I left the Midwest to the United States and moved my family to the Pacific Northwest, sold our house, left my 16 year corporate career doing events and started my own business. It was a massive, massive shift.
And it all came from putting myself into that one room. And what I'd love to know is, tell me a story of a time you made it into a room and it had a profound impact on your life.
Lisa Hugo (02:26.4)
I have a really good example of this. So my whole career or my whole coaching career, I was very focused on doing one -on -one coaching where I loved that and I loved doing the one -to -one, but you're limited. You're always limited to how many hours you have, how many people you can take on. I was working a six day week, couldn't say no to people and...
Sarah Fejfar (02:28.354)
Yeah, oh good!
Sarah Fejfar (02:37.504)
Mm.
Sarah Fejfar (02:43.842)
It's totally.
Yes.
Wow.
Lisa Hugo (02:52.064)
And so I was crazy busy, but I'd reached a plateau and I was, I was burning out and it was just before COVID hit. And I, there was an event that was taking place in Dubai, um, run by a big company called Najahi. And they bring in big speakers from all around the world. And one of those speakers was Les Brown. And I thought, this sounds really interesting. Let's go do something different. I said to my husband, come on, come.
Sarah Fejfar (02:56.866)
Mmm.
Okay.
Sarah Fejfar (03:13.218)
Oh wow.
Sarah Fejfar (03:16.93)
Yeah.
Lisa Hugo (03:19.828)
We're going to do something different for the weekend. We're going to go and be inspired. And so I dragged him along. He wasn't very enthusiastic at the start, but we came away from that event. There's atmosphere in that event. First of all, the speakers and being introduced to speaking from stage was a whole new world to me. And I thought to myself, I want to be up there. Yeah. It's not something that I'd ever really been introduced to before. I know it's a big thing in this States, but it's.
Sarah Fejfar (03:21.122)
Yeah.
Sarah Fejfar (03:37.28)
Mmm.
Oh really?
Sarah Fejfar (03:46.498)
Okay. Yes.
Lisa Hugo (03:48.914)
not so much here. And, but I came away from that thinking, I really see myself up there, give me a couple of years. And another thing that happened there was there were several speakers that we came away from that event having spent the equivalent of a small car and investing in our own development. But it paid off.
Sarah Fejfar (04:08.514)
Yeah. Well, did you buy the offer from stage or are you saying the tickets to get in? Okay. Okay.
Lisa Hugo (04:14.6)
Oh no, buying the offer from stage. Yeah, yeah. And so the tickets to get in were very, you know, cost effective though they were not expensive, but yeah, we bought quite a lot from stage. And you know, the first speaker, he grabs you and you're running to the front of the room and you think I need to be part of this. And then the next speaker does the same. You're thinking, Oh my goodness, my budget.
Sarah Fejfar (04:22.37)
Yes.
Sarah Fejfar (04:35.03)
Yes. Did you know had you because when I went to that event that I described to you, I didn't know of the concept of selling from stage that was foreign to me because I was in the corporate event space. And so I didn't know that there was these events where people sold. Did you know when you went into that room? Okay.
Lisa Hugo (04:47.582)
Yeah.
Lisa Hugo (04:53.92)
No, I had no idea. I did not know what we were in for basically, but, but it was, it was definitely worth it because some of the people that I signed up for, one of those in particular has become my mentor for the last four years. And he's literally transformed the way that I do business now. And he's, he's opened my possibilities to be able to work with more people, to work on a global basis, to have a bigger reach.
Sarah Fejfar (05:21.506)
Yes.
Lisa Hugo (05:23.808)
And to not be restricted to this one to one, one hour is what you can charge, which limits you. And so through this, I've been able to now scale a business to a whole new level that I never dreamt before would be possible.
Sarah Fejfar (05:29.378)
Yes.
Sarah Fejfar (05:37.154)
Oh, I love that.
Sarah Fejfar (05:42.946)
Wow, wow, do you mind sharing who was the mentor that really caught your eye?
Lisa Hugo (05:48.64)
No, no problem. His name is John Penberthy. He's based in the UK. Yeah. He runs a marketing event every year. I spoke at his event last year. So it was transformational coming in contact with him, working with him, him helping me to transform my business and then to go back and give back by being a speaker at his event. And that's where I met Devon Brown.
Sarah Fejfar (05:53.122)
I haven't heard of that one. Okay.
Sarah Fejfar (05:58.242)
Oh.
Sarah Fejfar (06:08.128)
Hmm.
Okay, that event. Okay.
Lisa Hugo (06:13.28)
because he was the MC at that event and he introduced me to come out on stage and then we created a connection and c 'est la vie.
Sarah Fejfar (06:21.89)
Yes. Oh, wow. And so you also got to see Les Brown at that same event. His voice is so...
Lisa Hugo (06:30.048)
That was the event here in Dubai, yeah. Which I then, he was one of the mentors that I also signed up with as well to work with, yeah.
Sarah Fejfar (06:39.042)
Really? What is he? What does he teach on?
Lisa Hugo (06:42.62)
Public speaking, storytelling, being an emotive speaker, really transformational. Andy is such a big cuddly teddy bear.
Sarah Fejfar (06:44.13)
Really? Okay, I didn't know that.
Sure, okay. Oh, how fun. So you're in Dubai, how long have you been there?
Lisa Hugo (06:57.616)
going on 18 years.
Sarah Fejfar (06:59.458)
Oh, wow. OK, because I know you're Australian. Did you come right go right from Australia to Dubai or were there?
Lisa Hugo (07:02.656)
Yes.
Lisa Hugo (07:07.168)
No, I left Australia in 1996. I was scouted by a London agent because most of my career, I've been a singer, songwriter, performer. And so I was scouted to go to Europe as a solo artist. And I said to my parents, I'm just going to go for three months. I'll be back. Three months got extended to a year. I got so many opportunities over there. And then one year rolled to the next year and the next year. And.
Sarah Fejfar (07:16.098)
Okay.
Sarah Fejfar (07:25.89)
hahahaha
Lisa Hugo (07:34.816)
And that's where I met my husband about eight years later. And then from there we moved to Belgium. We had our first daughter in Belgium and then we moved to Dubai. So we've been around a bit.
Sarah Fejfar (07:42.914)
Mmm. Mmm.
I mean, Dubai's coming, become such a hot spot. I'm guessing there's more events that are coming to Dubai now, like that we find in the States.
Lisa Hugo (07:57.266)
Yeah.
Yes, it's changed so much. If you've been here and you've seen the evolution of the city, it's really incredible. When I first came here, there was very little, there was very little in the way of music opportunities as a musician, which is why I then really pushed and shifted into coaching. And also because I've become a mom and you don't want to be constantly out doing late night gigs, smoke keepers, all that stuff. So it was the right transition for me at the time as well.
Sarah Fejfar (08:08.064)
Mm.
Sarah Fejfar (08:17.73)
Okay. Yeah.
Sarah Fejfar (08:24.674)
Right on the road.
Lisa Hugo (08:29.472)
I still do music and I still write songs and but it's not my everything anymore. Yeah, but but definitely the city has evolved immensely and and there are massive events now that come here. All the big artists as well.
Sarah Fejfar (08:36.066)
or you're making...
Sarah Fejfar (08:47.49)
The divide just puts a smile on my face because we have this. I don't know why, how it started, but we have this, this ritual every New Year's Eve of making fondue as a family, like chocolate fondue. And then we sit by the TV while we're eating and we watch fireworks and on, on YouTube and because I don't want to stay up until midnight.
Lisa Hugo (09:01.376)
Oh!
Sarah Fejfar (09:14.562)
And one of the cities we always pick is Dubai because they have the beautiful tower and the fireworks display. Yeah. How do you say it? OK. OK. Yeah.
Lisa Hugo (09:15.744)
I'm going to go ahead and turn it off.
Yeah, the bush caliphate. Yeah. Bush caliphate.
They do pride themselves here in being the biggest and the best of everything.
Sarah Fejfar (09:32.226)
I tell my daughter tonight, I said, I'm going to go do a podcast recording and she is in Dubai. That's where we watch the fireworks for New Year's Eve. She goes, oh yeah, yeah, totally. I get it. So I have been producing events for 20 years now and I really can spot somebody who's living out their purpose through events from a mile away. And I can tell that this
Lisa Hugo (09:40.704)
Okay.
Sarah Fejfar (09:59.106)
this piece of speaking on stage is really lights you up. And what I'd love to know is, and also like the coaching of people to be able to do that. And I wonder what drives you, what lights you up about that the most? Why did you get so excited at that event that this avenue exists to speak on stage?
Lisa Hugo (10:25.632)
I think a couple of reasons. First, I'm a natural performer. I love to be on stage and whether it was being a singer, a performer, or now sharing my own story from a stage and being able to inspire other people, that was one aspect. And then the other aspect is to be able to reach more people, to be able to move away from this one -on -one where you're very limited how many people you can touch and help to being able to...
Sarah Fejfar (10:29.888)
Okay.
Sarah Fejfar (10:43.126)
Yes.
Sarah Fejfar (10:51.394)
Mm -hmm.
Lisa Hugo (10:54.592)
to work with one too many and share and coach people. I mean, when you speak from a stage, you're sharing a message, you're sharing, you're educating people, you have the opportunity to help so many more. That's all I can say to that.
Sarah Fejfar (10:57.632)
Yep.
Sarah Fejfar (11:12.438)
Yes. Yeah, I feel the same. Do you have a vision for events within your business about building your own stage?
Lisa Hugo (11:24.672)
Yes, I have it coming up. So maybe we can have another conversation about that when I'm more clear on exactly what I want to do. But prior to COVID, I was running events, small events, about four times a year. And they were going really well. I enjoyed them a lot. I kept them fairly small so I could make it intimate and give everybody value. But what I see now is moving into something a bit bigger.
Sarah Fejfar (11:26.978)
Oh really? Tell me.
Sarah Fejfar (11:37.058)
Okay.
Sarah Fejfar (11:47.042)
Yes.
Lisa Hugo (11:54.304)
and perhaps over a couple of days and really offering a lot of value during those two days here in Dubai.
Sarah Fejfar (11:56.546)
Mm -hmm.
Sarah Fejfar (12:01.794)
Mm -hmm. Mm -hmm. Oh, wow. That's a very attractive event, I think, because I just remember, so I think I mentioned that I went to that four -day personal development seminar. I don't know if I said it was Brendan Burchard. Have you heard of him? Okay. So he back,
Lisa Hugo (12:22.656)
Oh, I know. Yeah, I know of him. What's out of him.
Sarah Fejfar (12:28.482)
when I did this, he ran three different styles of events and he would do them back to back in the fall. It was a personal development event for four days in September, followed by a four day entrepreneurial expert style, like how to teach you to monetize what you know kind of style event. And then followed by a four day speaking event. And at the personal development event, I learned about the next one. I was like, wait, what? You can monetize what you know?
Lisa Hugo (12:44.864)
Mm -hmm.
Lisa Hugo (12:53.088)
Good.
Sarah Fejfar (12:56.354)
I need to go to that room. So then I knocked over. I went to that four day event. And then at that one, I learned, wait, there's a how to like find your voice so you can do the speaking about what you know. OK, yeah, I'm in for that, even though that's the scariest thing in the world to me. So I went to his four day speaking event, and that was the last time that he did that event. And it was.
I can't believe that I did it because I'm one of those people that would just rather hide under a table than speak from stage. I just I'm the person I'm the wizard behind the curtain making it all happen. That's what lights me up and brings joy to me not being on the stage at that time. And so I was just surprised that I found myself in that room. And then how really surprised by how exciting it was to learn how to use my voice and like what.
vocal warmups are and the power of story and kind of like, you know, how to use your limbs when you're on stage. All that stuff that was just foreign to me. And he had on a couple of experts, Roger Love. Yeah. And also you did.
Lisa Hugo (14:07.04)
I was going to ask was Roger there. I know he did an event with Brendan. No, no, no. I was saying I know Roger used to work with Brendan at these events. Yeah.
Sarah Fejfar (14:13.826)
Oh, okay. Yeah. So Roger was there and then also Bo Eason. And Roger would taught the how to use your voice piece, I think he coaches singers too. And, and then Bo taught the kind of the storytelling kind of how to take up space piece of it. I think both of them are phenomenal. And it was just, it was so enlightening to
Lisa Hugo (14:19.296)
Okay.
Sarah Fejfar (14:44.002)
to learn there's just so much that goes into it and to see why and to hear kind of their stories of how they'd coached Brendan and to do what he does, because he's so incredible on stage and to really appreciate what it takes to really command attention on a stage and move people.
Lisa Hugo (15:06.528)
I think people are not aware enough of what's involved in really, as you say, commanding a stage, commanding an audience, grabbing attention. And it's not just, you know, I hear people say, oh, I'm a, I'm already a good speaker, but they've never tapped into this side of it. How your voice can be changed. You can use little nuances. You can bring people down. You can go bold. You can go big. You can have this entire control and...
Sarah Fejfar (15:14.538)
Mm -hmm. Yeah.
Lisa Hugo (15:35.456)
how you take your audience on a journey. And I know Roger does this. I've followed Roger for many years and I actually went to one of his events in Los Angeles back in 2019, I think it was. It was a three day event, really similar. And I wanted to see how can you do what I do and command a room over three days as one person. And he...
Sarah Fejfar (15:37.858)
Mm -hmm.
Sarah Fejfar (15:49.41)
Oh, fabulous.
Sarah Fejfar (16:00.354)
Yes.
Yes. Yes.
Lisa Hugo (16:04.48)
did it so well. And he inspired me then to come back and start running my own events here in a similar, similar fashion.
Sarah Fejfar (16:09.794)
Oh, I'm so glad. I'm so glad because we need more people doing that and doing with excellence and, and really helping give voice to all I'm passionate, particularly about the coaching industry, just because my life was changed when I met coaches. And so I love that you got inspired. I think it's helpful. I do encourage students all the time to
go and get in the rooms so that of the people who are playing at a high level to see how it's done so that it can inspire you and it help you imagine what your brand coming to life on stage would look like. Because it's not going to be just like Roger or just like Lisa or just like Sarah, you know, you're going to have your own live embodiment of your brand.
as you build your own stage. But being in the room with these masters who've really mastered their craft of whether it's selling from stage or how to speak from stage or tell stories or whatever it is, it really is so helpful. And I'm a visual person, maybe that's why it's so helpful and why I recommend it to people. But it's just so helpful to see what's possible.
Lisa Hugo (17:34.016)
No, I fully agree. I think when you're there, your imagination starts to play and you can envision things that you can't do when you're on your own. And being an entrepreneur is tough. You're mostly on your own. You're a solo person. You need to have those opportunities to connect with other people and be inspired by other people.
Sarah Fejfar (17:39.01)
Mm. Mm -hmm.
Sarah Fejfar (17:43.938)
Mm -hmm.
Mm.
Sarah Fejfar (17:55.074)
Yes. Yes. Yeah. That's my favorite part about being in rooms is that piece about seeing that you're not alone and that you're not that there are other people striving like you are. I think it was particularly helpful for me coming from corporate America where all the worldview I had was that everyone sits.
in an office building in a cubicle and aspires to perhaps someday get an office with a door and perhaps someday get an office with windows and probably not ever get the corner office. And so, but that was it. And it just rocked my world when I was able to get in a room. I'm just thankful the universe direct.
Lisa Hugo (18:29.408)
Mm -hmm.
Sarah Fejfar (18:47.046)
directed me into that room to be able to see, wait, there's so much else out there. And that's the power of kind of getting in rooms with other growth minded individuals.
Lisa Hugo (18:58.56)
True.
Sarah Fejfar (19:02.178)
I want to know that, let's talk a little bit about gratitude. I found that embracing gratitude just really opens up my self -awareness and I think it helps me enjoy the ride more. And I'm so serious and driven that it's been a helpful practice to add into my life and helps me even spot opportunities. And so I'm curious.
What are a few things that you're particularly grateful for, especially when it comes to the coaching business that you've built now?
Lisa Hugo (19:42.368)
I mean, I'm grateful for so much when I think gratitude, I think of the possibilities that I'm now able to work more from home and work through screens and people are more accepting of being able to work through a screen, whereas three, four years ago, that was a no go, right? So I'm grateful for that being now opened up. In fact, I can tell you a little story.
Sarah Fejfar (19:53.794)
Mm -hmm.
Sarah Fejfar (20:02.046)
Thank you, Pandemic. Yeah.
Lisa Hugo (20:12.64)
Before the pandemic, in the Middle East and in the UAE and other Middle Eastern countries as well, they block all voiceover IP, all platforms where you could have had these sessions together through screen. There weren't a possibility. Skype was not allowed here. It was blocked. Zoom was blocked. WhatsApp doesn't work at all still to this day to be able to voice call people. And...
And all of these platforms, FaceTime is, actually if you buy a phone here, there is no FaceTime on your phone. It's removed. Removed, yeah. And so we were quite isolated, especially if you think about you're living away from your family as an expat and you still can't even jump on and see them through a screen. It wasn't allowed. It was actually illegal if you were caught.
Sarah Fejfar (20:49.858)
You're blowing my mind.
Sarah Fejfar (21:02.594)
Mmm.
Lisa Hugo (21:09.184)
who were hefty fines or jail sentences. So everyone was scared. But that all opened up, at least a lot of these platforms opened up to us through the pandemic. So I know I'm drifting a bit off topic, but just I think that's enlightening for listeners as well, because people don't realize that. They say, well, why can't we watch up? No, it doesn't work here. And so that's something that I was incredibly grateful for, that that was opened up to us through the pandemic. Yeah.
Sarah Fejfar (21:12.404)
Wow.
Sarah Fejfar (21:24.898)
Yeah.
Sarah Fejfar (21:34.626)
That's huge. It's huge.
Lisa Hugo (21:38.816)
Yeah. Yeah. What else am I? I mean, I'm grateful for the opportunity to be able to share my knowledge and my experience to help other people. I'm grateful for my clients. Those that entrust me with their voices and with their success, their growth to success.
Sarah Fejfar (22:07.266)
to be a deeply personal activity coaching in this, the voice space. I feel like there's probably a lot more tied up than just how you're using, you know, how you're shaping your words and how the your tongue is resting in your mouth. I think I think there might even be some self -worth tied up in how you use your voice.
Lisa Hugo (22:34.912)
your confidence comes through how you use your voice. A lot of confidence. If, hang on, let me backtrack there. If, if you're not comfortable with your voice or if you don't, you can't use it in a way that, can we, you're going to edit this?
Sarah Fejfar (22:57.058)
I can, yes.
Lisa Hugo (22:59.744)
Okay, let me backtrack. I'm trying to work out how to say this, but, but basically when I work with somebody, once I start to help them to find their voice, their confidence grows as well. So a lot of people will come to me, they say, Oh, I'm so nervous. I can't get up on a stage. And then my voice starts to fail and I lose my train of thought. And all of these things start to happen, but it's a lot in tune with the fact that how they speak is not contributing to their message. And.
Sarah Fejfar (23:10.914)
Yes.
Lisa Hugo (23:28.544)
They feel that, and so their confidence wanes as well. And so once you start to build all of the skills around being an effective speaker, and that's how you sound, being able to play with your voice, it's how you stand on the stage, it's how you can walk and talk and share your message, your confidence builds with that as well.
Sarah Fejfar (23:28.642)
Yes.
Sarah Fejfar (23:49.762)
Yeah. Yeah.
Lisa Hugo (23:52.224)
How you breathe is the foundation of all good speaking.
Sarah Fejfar (23:57.858)
so important. What I've never been able to figure out is when I get nervous it seems like I run out of breath when I'm talking. Things that don't happen when I'm not nervous. Then I'm like well where did all the breath go and how come I can't figure out where to breathe and I normally can figure that out.
Lisa Hugo (24:10.304)
That would be right.
Lisa Hugo (24:16.254)
Yeah.
Lisa Hugo (24:21.728)
Because when you get nervous, your body starts to take the breath in a shallow manner. So the breath is only sitting up high and the more you breathe high, the more you're out of breath. And it starts to spiral for you as well, because as you're nervous, you're breathing more shallow and then you're starting to feel more and more out of breath. And this is where the power of being able to be in control of getting your breath right down deep.
in those moments when you think, okay, I'm getting a bit nervous. Just give me a second. Let me breathe. Get the breath deep and recommence. And it makes all the difference.
Sarah Fejfar (25:00.032)
Mmm.
Sarah Fejfar (25:03.49)
Totally love that tip. It's so practical. And would that be the kind of breath that you kind of come out of where your belly kind of comes out, sticks out, rather than like where your rib cage will come out?
Lisa Hugo (25:17.312)
The best way to get in touch with it is what I teach is to, instead of thinking about getting the breath in initially, you're going to breathe out as if you're telling your daughter to shh, be quiet. Just start with the exhale.
Let's try that.
Sarah Fejfar (25:40.738)
Yeah, I feel that down in my, like below my rib cage.
Lisa Hugo (25:44.486)
Exactly. So if you initiate with the exhale from the right place, then all of a sudden when you're finished with that breath and your muscles have tightened up, you felt that tension in your core, then when you relax, the breath will naturally restore itself right back down deep. And there you've initiated that process of deep breathing.
Sarah Fejfar (26:05.922)
Hmm, that's so good. I was having a conversation on the podcast with a life coach. And we were talking about this concept of having like, like a plan, I don't want to call it a contingency plan, but a plan for if, you know, if such and such happens, like if I'm stuck in fear, then I will do this or if I'm, you know, like ruminating on a on something, and it's like taking over my ability to think then I will do this and having these pre planned responses.
Lisa Hugo (26:35.08)
Okay.
Sarah Fejfar (26:35.906)
And I'm loving this. This essentially is a pre -planned response. So if I become nervous on stage and I'm feeling short of breath, then I breathe out through my mouth like I'm telling someone to be quiet and and then it will naturally restore the deep breathing that I need in order to not feel out of breath. Oh, I love that.
Lisa Hugo (27:03.488)
Yep. This is a little magic hack. It works so well.
Sarah Fejfar (27:06.338)
Yes, that is so good. So let's let's continue in that. So I've always felt that the magic of hosting events lies in the details. I am super detail oriented. I think that's probably what makes me good at what I do because I like I see like all the the problems before they become problems and then try to you know, like
figure out how we're going to mitigate before it even happens. And I, but I also kind of see details, you know, like, whether it's going to be flowers on the table or the amount of lighting we put on the stage, I see them as like little expressions of how much we care for our guests. And for me, caring in this way, ties back deeply into my purpose in life, which is caring for others and
So thinking about what we just talked about about that like breath hack. What are other details that you get into that like little things that an entrepreneur who's feeling called to speak on the stage could or should do to get a little bit closer to delivering with excellence? Because I think a lot of times in this expert space, people coach and then they
amass this audience and there's the kind of this community and there's this pent up demand to get together and they're like, okay, I'm going to put on an event now. And they've never been trained to speak on stage. What kind of little details would you say like, hey, if you attended to this and this, it would really take your ability to communicate from stage up several notches.
Lisa Hugo (28:56.928)
Well, I think the first thing is you have to get with them and identify who is their audience and what is their message and what do they want their audience to come away having felt or learned or experienced. That's your first step when you're putting together your presentation. And I don't think it's thought through enough. A lot of people think, oh, I'm going to speak from stage. I'll put my slide deck together and I'm just going to go out and present.
Sarah Fejfar (29:05.602)
Mmm.
Sarah Fejfar (29:09.378)
Love that.
Sarah Fejfar (29:24.674)
Because maybe they're just focusing on what do I want to teach them, how do I want to learn. But you said more words than that. You said, how do I want them to feel? What do I want them to do?
Lisa Hugo (29:33.44)
What do I want my audience to come away having experienced? Whether that's learnt or just had a pleasure moment or being inspired to take an action, to go and do something. And taking an action isn't just I'm going to sell from stage. Yeah, let's do the call to action. Taking an action is just getting them to come away and do something. Whether that's your call to action could just be go follow me on Instagram.
Sarah Fejfar (29:37.538)
Mmm.
Sarah Fejfar (29:43.49)
Mm.
Lisa Hugo (30:02.912)
Or it could be, download my free ebook, or it could be moving them to becoming a customer, or it could just be inspiring them to go and do something that you've spoken about in your presentation. And so that's the beginning of the journey. And then learning how to weave stories into your presentation.
Sarah Fejfar (30:18.946)
Mm -hmm. Yeah.
Sarah Fejfar (30:29.89)
Hmm.
Lisa Hugo (30:30.816)
So that your presentation becomes personal. And when you show vulnerability and you allow yourself to be vulnerable and share a part of yourself, then your audience will be receptive to you because they'll connect on a deeper level. They'll feel like they know you because what you're saying, wow, I've experienced that too. It will reflect in some memory that they've had and there's a connection.
Sarah Fejfar (30:57.41)
talk about that vulnerability piece for a moment because I find that nervousness gets in the way of vulnerability on stage that once someone makes a mistake or forgets what the next thing that they were going to say is, they kind of get nervous and tense up or let's say the slides not advancing and so it really throws them off and
they don't know how to handle it and being vulnerable would be like, whoops, the slide, then my clicker is not working, you know, and then call out the name of the producer. Sarah, would you bring another one up here because this one is just not working or would you advance me to the next slide? Because that's the one I want to be on. And people don't want to be vulnerable like that. But that's actually...
Lisa Hugo (31:49.896)
Mm -hmm.
Sarah Fejfar (31:52.578)
super sexy to an audience and just feel so comfortable if someone could just step out of being this like I have to be perfect because I'm on stage person. Tell us tell me more about that.
Lisa Hugo (32:03.296)
Yeah. Or, you know, in the corporate world, in the corporate world, I think a lot of people think, oh, this is my image and this is how I'm supposed to be. And so I can't show that I make mistakes. But as you say, that is the best way to acknowledge it and move on.
Sarah Fejfar (32:13.982)
Yes!
Sarah Fejfar (32:19.842)
Yes, yes. How else do you see a lack of vulnerability getting in the way of a message getting across? Or maybe better would be, what does vulnerability look like on stage?
Lisa Hugo (32:41.052)
exactly these things we're talking about. Vulnerability is showing that you're human, showing your personal side and not feeling like you have a wall between you and your audience, but allowing yourself to really come through.
Sarah Fejfar (32:45.76)
Mm.
Sarah Fejfar (32:58.146)
Isn't that silly how it does feel like instantly once you're on stage that there is a wall up between you and the other human, you the human and the other humans that are in the audience. And it doesn't serve, you know, it doesn't serve at all to think of it that way.
Lisa Hugo (33:11.744)
seen it that way.
Lisa Hugo (33:16.384)
No, I mean, I've come from a performance background as a singer and a pianist and performing from stage. And I mean, there's two sides to this. One was and it was one that I always teach other singers is if you forget the words, you just keep going. You don't acknowledge it. You will keep you just continue on as if nothing ever happened and nobody will ever noticed. That's that's one side to it.
Sarah Fejfar (33:43.136)
Mm.
Lisa Hugo (33:45.6)
But if you really make a faux pas that is very, very clear, that's when you want to address it and then continue on. And I think that shows professionalism.
Sarah Fejfar (33:58.37)
Absolutely, absolutely. I think the most professional speakers I see are able to be very human with their guests and explain when things have gone awry or not as planned and get right back on track. Yeah, is there any other?
Lisa Hugo (34:13.696)
Yeah. Yeah. Hey, you know, I just forgot what I was going to say. Just let me backtrack for a minute.
Sarah Fejfar (34:20.418)
Yes, yes, exactly. Is there another skill that you picked up as a singer that you think serves you really well? Like maybe a way that you've thought about the stage differently as a singer that carried through and allowed you to feel more safe and at ease on stage as a speaker?
Lisa Hugo (34:48.704)
I think so. There's so many things that you learn as a performer skills that cross across into the speaker arena. And, and, you know, when you're training in theater, musical theater, acting, dance, drama, you, you learn how to be in control of, of your nerves, how to not let them show even when you are nervous, how to turn.
negative energy into positive energy, how to those butterflies that fear to turn it into an excitement that's going to help and fuel your performance. And things like how you use the stage, the five points of stage to be able to utilize that when you're speaking.
Sarah Fejfar (35:28.13)
Mm -hmm. Mm -hmm.
Lisa Hugo (35:33.118)
If you're a singer, you'll go across to one side of the room and you'll sing one verse and then you'll go across to the other side of the room and you'll share the chorus and then you'll come back to the center and you'll sing to everybody. Exactly the same techniques work, technique works as a speaker. You go across to this side and you share. So that side of the room feels connected to you. And then you walk to the other side and you stop and you share to the other side. And then you come back to center and you can keep doing that throughout the course of a
Sarah Fejfar (35:47.49)
Yes.
Lisa Hugo (36:02.16)
speech, presentation, keynote. And when you watch great speakers, you see them doing this.
Sarah Fejfar (36:05.41)
Yeah.
Yes, without it looking like it's pacing. Yeah.
Lisa Hugo (36:12.224)
Yeah, because you'll notice they, they tend to walk across and stop, walk and stop, not continuously walking, walking, walking. I think there's so much to be learned by watching other speakers who inspire you.
Sarah Fejfar (36:24.45)
Mm, yes.
Sarah Fejfar (36:30.818)
Mm -hmm.
Lisa Hugo (36:32.704)
And even to watch speakers who aren't so good because you can learn from, well, why am I not connected to the speaker? What is it that annoys me about this speaker? And when you can understand that, then that's going to help you to improve your own skills.
Sarah Fejfar (36:38.834)
Why am I feeling sad? Yes.
Sarah Fejfar (36:49.346)
Yeah, back to putting yourself in the room to get inspiration for your next event. It also will inspire you about your speaking skills, help you aspire to, I wanna be able to move like that on stage or I wanna wear clothes that make me feel comfortable and at ease and I don't, like whatever that person's wearing feels too stiff and I wouldn't.
Lisa Hugo (36:53.054)
Mm -hmm.
Sarah Fejfar (37:17.538)
I wouldn't feel good in that or whatever it is. You'll pick it up by being in the room and noticing. I love to just say, yeah, have your head on a swivel and be taking it all in and you'll notice what kind of lights you up and what turns you off. You said something about control and it made me think about controlling the room as a speaker, how important that is and how...
Lisa Hugo (37:18.11)
Yeah.
Sarah Fejfar (37:46.146)
I think that people don't realize that that's their job and that as the person on the stage, you're in charge of controlling the room and taking ownership of that job allows everyone in the audience to feel at ease. Do you teach on that at all and how to do that?
Lisa Hugo (38:09.472)
I think when...
When you try to think of it that way, my job is to control the room. It can put too much pressure on you. And then you start to...
Sarah Fejfar (38:20.864)
Mmm.
Lisa Hugo (38:24.512)
to, yeah, through that pressure, lose it. Because I was speaking also with John, I had him on my podcast, my mentor, a couple of, a couple of weeks back. And we were talking exactly about this. Not all speakers, as we've said, are necessarily great speakers. And they're not, they're not booked to be an event because they're a great speaker.
Sarah Fejfar (38:25.986)
Get nervous. Yes. Yes.
Lisa Hugo (38:53.984)
They're booked to be at an event because they've got something to share that an audience is going to learn from. So if they put so much pressure on themselves, it's my job when I go out there that I have to control the room. I have to deliver. I have to, um, you know, yeah, exactly. Then that might be too much, but to go out there and know I have something to share. I have a gift. I have knowledge.
Sarah Fejfar (38:57.474)
Yes.
Sarah Fejfar (39:11.074)
Use all five points of the stage. Yeah.
Sarah Fejfar (39:17.41)
Hmm.
Lisa Hugo (39:24.032)
that the people in this room are going to appreciate. And that's my job, to share my knowledge with them. It's not about me. When you're up on that stage, it shouldn't be about you. It's about your audience. And you need to turn the spotlight around, put the spotlight on the audience, take it off you. You're there to share, to give them an experience.
Sarah Fejfar (39:28.674)
Yes.
Lisa Hugo (39:52.704)
And if you focus on that, then you're going to deliver.
Sarah Fejfar (39:57.154)
That seems like such great advice for the entry level speaker who's just getting started. They're an expert at something and so it's time that they get on the stage and share it. But they haven't had training with someone like you.
Lisa Hugo (40:10.72)
And in the -
Lisa Hugo (40:14.592)
And that's a good point as well, because people hold themselves back from putting themselves out there because I'm not perfect yet. I haven't refined my skills, but when are we ever perfect? We have to start somewhere. I mean, it's, it's a famous quote throughout, throughout our entrepreneurial, um, industry, but if you don't get started,
Sarah Fejfar (40:34.242)
Yes.
Lisa Hugo (40:39.2)
You'll never get started. You'll never know because you're never going to be at that level that you aspire to be without the practice in the first place.
Sarah Fejfar (40:45.442)
Hmm. Yes. I get that.
Lisa Hugo (40:47.712)
And somebody else said, if I know I'm going to bomb, then get it over with. And it can only get better from there.
Sarah Fejfar (40:55.714)
Yeah. I think about that because I do see myself speaking on big stages. I don't think that being a professional speaker touring around feels like my destiny, but I do see myself speaking on a small handful of big stages someday. And I think the perfectionist in me thinks, well,
I know all the big names have got a speaking coach and they've got a movement coach and they've got a stylist that's helping them with their wardrobe and all these things. And I feel like I'm going to have to have all of that before I could even think about, you know, and you're shaking your head because that's such a perfectionist mindset. How do you coach people who think like that? Like I couldn't possibly get.
out on the stage or even build my own because I haven't done all of those things yet.
Lisa Hugo (41:56.512)
I think you need to, well, I'm not a mindset coach. I'm not a life coach in that aspect. But most definitely, exactly what we were saying, you've got to, I think, alleviate yourself of that pressure and that perfectionism initially, and focus more on what you have to give.
Sarah Fejfar (42:09.09)
yes.
Sarah Fejfar (42:16.802)
Hmm.
Lisa Hugo (42:17.472)
And if it's not your stage first, I mean, it's a big thing, even though you are an expert in what you do, but to put on your own event, which is centered around you, that's a lot of pressure. So start by finding opportunities to speak on other people's stages and hone your skills there and get your show reels. I mean, usually they'll be videoed and if you go and you do it,
Sarah Fejfar (42:26.518)
Yes.
Sarah Fejfar (42:32.098)
Yes, that's such good advice.
Lisa Hugo (42:45.024)
for free initially that gives you the experience that gives you the opportunity to get some footage. Once you have that footage then you start to build your showcase your experience and you get more opportunities to then to get onto the bigger stages or the paid stages or ultimately have your own.
Sarah Fejfar (42:56.482)
Yes.
Sarah Fejfar (43:04.834)
Yes. Yeah, what a great advice to put the training wheels on and go out and speak on somebody else's stage for an hour or two and kind of put in the reps that way.
Lisa Hugo (43:17.76)
You know, I'm sure there are plenty of communities and places around everywhere in the world that you can find opportunities to hone your speaking skills. Where you can say, Hey, I've got a great topic. I think it'd be interesting for your community. You're in your audience. I'd love to come and speak on it. Meetup groups around the world.
Sarah Fejfar (43:43.264)
guys.
I think about the people who feel called, the entrepreneurs who feel called to speak on stage, their own, like put on their own event, but are holding themselves back because they just are not, they haven't put in the reps, they aren't comfortable yet on stage. And I love your advice for that segment, particularly because it's probably a fast track to getting that confidence up so that they're,
ready to, because it's probably even more nerve wracking when you're in front of your own people and you built your own stage. It feels bigger in some respects. Like there's more weight there because they're your people.
Lisa Hugo (44:33.6)
Yeah, I think that I think there is some truth in that.
Sarah Fejfar (44:36.77)
Yeah, I just did this really cool journaling exercise from a book I just finished reading. It's called Built to Serve. It's by Evan Carmichael. He's a coach in the YouTube space. And he had this great exercise. It helps uncover the word that drives you, kind of your purpose in life and kind of what you're all about and why you serve.
the way that you do in the world and I mentioned that the word that came out for me was care and you know, I just feel that deep sense of satisfaction when I'm in service of others helping care for them and It makes me it's made me think about Others and kind of what makes them tick and so I'm curious Like how does your business fulfill your sense of purpose in life and?
If so, what is it? I know it's kind of a putting you on the spot. I don't like ask, what's your purpose in life and how are you living that out in your business? But what comes up for you when I say that?
Lisa Hugo (45:50.624)
certainty.
Lisa Hugo (45:54.4)
So to be able to offer people a sense of certainty that they're going to get to their goals.
Sarah Fejfar (46:06.882)
That is really unique. I love it. Tell me more. When did you first sense that?
delivering certainty was something that really moved you.
Lisa Hugo (46:23.008)
I'm not sure if moving is the right word. I just see that that's my responsibility to, if people are going to invest in themselves and invest in me helping them, then I need to be able to give them a sense of certainty that they are going to get to their goals. And that, I guess, is then tied up with, I care.
Sarah Fejfar (46:29.186)
Mmm.
Sarah Fejfar (46:50.85)
Mm. Mm.
Lisa Hugo (46:51.456)
I feel responsible. I take them on and I'm committed.
Sarah Fejfar (46:56.162)
Mm. Yeah.
I love that word certainty. I'm working with a coach right now who is really driving into all of us who are in his coaching program how important certainty is that just that's what people crave. Like they're drawn to certainty and actually I think that's a piece of for me why I love when a speaker knows how to command a room is
Like they're giving the audience a sense of certainty it feels like it puts the whole audience at ease and gives them such a sense of comfort. I think people really crave certainty. That's probably why we were all such a muck in the pandemic, lacking certainty.
Lisa Hugo (48:12.576)
Yeah. Yeah.
Sarah Fejfar (48:19.744)
It's important. And I think I take advantage, I think I take for granted that how important it is, especially in transactions with coaches and transactions in sales.
Lisa Hugo (48:36.256)
I think it's becoming more and more important to be able to deliver that and put emphasis on certainty because as we are moving more and more into the digital space and there are more and more coaches and consultants offering trainings and programs which perhaps they don't have the experience and knowledge to back up, then people are becoming more.
Sarah Fejfar (48:41.442)
Mm.
Sarah Fejfar (48:59.298)
Yes.
Lisa Hugo (49:03.134)
skeptical, more nervous, more cautious about what they're getting.
Sarah Fejfar (49:03.904)
Mm.
Lisa Hugo (49:10.752)
And so if you can deliver that sense of certainty through your experience, through your, the way you, you approach your clients, the way you connect with them initially, then I think that's important.
Sarah Fejfar (49:23.734)F
Mm -hmm.
Sarah Fejfar (49:27.586)
Yes. So I mentioned that I've been working with a new coach and he's really stretching me and all sorts of very hard and painful, but good ways. And I think it's been a really good reminder for me and how much joy there is in accomplishment and momentum for me personally. And I do too. It just feels good. It's not even...
Lisa Hugo (49:50.304)
I like that word, momentum.
Sarah Fejfar (49:56.898)
It's not even that I'm, it's not even the thing that I'm going after that's important. It's like, I just want to feel a sense that I'm moving towards it, you know? And anyways, so it makes me curious. I'm guessing that you're probably in coaching yourself. You mentioned the mentor that you've had in the past and maybe you're still with him. What, what lessons have you learned about yourself recently that have been?
really helpful.
Lisa Hugo (50:31.508)
helpful. And one thing that just jumps to mind, which I'm not actually it is helpful, but I'm still learning how to deal with it. My daughter was diagnosed with ADHD recently, or actually a couple of years back. And what we've noticed throughout the course of the last couple of years is we're convinced that I have it as well, but I've never addressed it before. I've never, never known how to handle it. And I think,
Sarah Fejfar (50:41.234)
Mmm.
Sarah Fejfar (50:56.29)
Mmm.
Lisa Hugo (51:00.64)
It's something which is getting worse for me with age. So it's this scatterbrained disorganization. And I look at my door and I think, that's so like me. And so what I'm now coming to terms with is, I don't want to label it or anything, but how can I improve the way that I work for myself as in structure, my time, structure, distractions and things like that.
Sarah Fejfar (51:23.298)
Mmm. Mm -hmm.
Sarah Fejfar (51:27.554)
Yes. I love that you said that. I actually am in a waiting queue right now to go to a doctor. They said it's going to be months to get a diagnosis because I'm certain that I do as well. I think it will. I think.
Lisa Hugo (51:41.984)
Right? Apparently a lot of creatives do. And it was never a thing back when we were younger. It wasn't talked about. It was more taboo even to put a label on something. Whereas now it seems it's very, very embraced.
Sarah Fejfar (51:58.882)
Well, and it's genetic. So if your daughter has it, it came from either your husband or you. And I know it runs in my family. And just I think being off on my own as an entrepreneur is really and having control of all of my time has really had really shone a light on how hard focus is for me. And and then I look at my husband, who's
occasionally works from home and how he's able to stay focused in one place all day, like without, I mean, it's like such a sense of ease for him to be right here, right now on one thing. And I am doing a million things. My mind's going a million miles an hour. I have so many irons in the fire and it's...
Lisa Hugo (52:45.184)
Yeah.
Lisa Hugo (52:52.96)
All your tabs open on one place and then you go to one and then you forget why you came to that one and then you go back to another one.
Sarah Fejfar (52:58.626)
I just recently implemented this card system where I like right now I have a card in front of me that says Green Room Central because that's what I'm doing right now is I'm recording a podcast with you and I set it right in front of me and when I'm working on like a different client then their name will be up in front of me and I'm testing out this method just constantly having like something that where when my eyes scan I go back and go oh
Lisa Hugo (53:20.544)
Okay, so stay focused.
Sarah Fejfar (53:26.05)
actually, that's what you're doing right now. You're not going to go work on that other client's thing right now. You're going to stay here. But I just, yeah, it's a thing. And yeah, I think there's there's lots with regards to different health practices and other accommodations. And I'm just interested in exploring all of it because I just want to be a high performer and I want to really kind of
Lisa Hugo (53:28.56)
Interesting.
Sarah Fejfar (53:55.97)
tap into my full potential and I know that distraction holds me back. Yeah.
Lisa Hugo (54:05.748)
Another thing which I'm embracing now more and more as I'm teaching this to others and that's to keep a library of all your stories.
Sarah Fejfar (54:15.33)
Mmm, tell me more.
Lisa Hugo (54:17.312)
So we, we'll have a moment where you think of something and you're going to tell a friend something that happened to you. And it's one of these memories. It's not always sitting there, but it's something triggers the memory back to you. And if you write these down in the moments that you have these memories, even you don't have to write the full story, but you just write a reminder of what that story was. Then you can then go back and you start to build your story library.
Sarah Fejfar (54:24.706)
Mm -hmm.
Sarah Fejfar (54:30.722)
Yes.
Lisa Hugo (54:46.624)
And if you've got a bank of life of stories that you can draw on when you're speaking, that's going to give you the edge in your speaking opportunities. And, you know, everybody, people that I speak with, they say, okay, but nobody would be interested in my stories or my stories are not, not relevant. How could I make that relevant to a business presentation?
Sarah Fejfar (54:56.226)
It's such a good tip.
Lisa Hugo (55:15.104)
But you'd be really surprised how when you draw into what is the underlying message of a story, you'll find lots of different themes and you can then find that theme that could relate back to your main message that you're speaking about. Whether there was a story about being courageous or putting yourself in the face of fear, whether it's just something like a behavior and...
Sarah Fejfar (55:30.498)
When.
Lisa Hugo (55:44.736)
or something is, I don't know, I think of a pineapple, take a pineapple and a pineapple has a spiky edge, it's prickly on the outside, it's soft and juicy on the inside, it's sweet, it could be sour. And you take these thoughts around a particular image and how could you then relate that back to a message? So,
Sarah Fejfar (55:54.53)
Mm -hmm.
Lisa Hugo (56:13.224)
If you take a story and you think what are the underlying messages within that story, you can then take those and relate them back to your main message. I hope that makes sense to your listeners.
Sarah Fejfar (56:21.89)
It does. And I, so what it makes me wonder though is so I would instantly think very like tactic, practically tactically, like I, so I have my phone and I have a notes app on my phone and I'm thinking, well, I'll name one stories because I always have my phone with me. And then I would just be able to go in to my notes app and make that like jot that story down that I just thought of. I'm wondering, do you ask your students to attach any,
other words to that like oh like the theme as you said.
Lisa Hugo (56:59.872)
So yeah, the emotion or the under, if you, yes. Yeah. And so the more they start to write that story out, they're going to really dive into what are those underlying thoughts, emotions, feelings, and you start to craft the story. You start to find a way that you can add characters into it. That's when you take that story and you really want to evolve it into something that you could use. But initially,
Sarah Fejfar (57:03.202)
The emotion, okay. Got it.
Sarah Fejfar (57:14.434)
Mm. Mm -hmm.
Sarah Fejfar (57:28.226)
Hmm.
Lisa Hugo (57:29.728)
I just say, as you say, get your phone out and quickly record a message, label it so you don't forget what it was about. And then you can go back to it any time and develop that.
Sarah Fejfar (57:43.01)
So good, I love that tip. So I should be writing down the story and also the emotion that came from that. Like, what is this? Is a story about fear or embarrassment or growth? So good.
Lisa Hugo (58:01.12)
And you might find several different themes attached to it.
Sarah Fejfar (58:04.322)
Mm -hmm.
I love it. I love it. I think we have time for maybe like one more question. I'm wondering if we could talk for a minute about...
learning. So I value lifelong learning so much. When I met Audible and learned in personal development all at the same time and learned that you, there's this whole world of books about entrepreneurship and personal development. It just cracked me wide open and just like, I'm just so grateful for what I've been able to do as a result of like learning. And I, I also subscribed to the thought that,
we have to design our own curriculum with intention. And so before we wrap up here, I'd love to know kind of a three part question. First, what book are you reading right now? And why did you pick that book? And what's one thing you learned from it?
Lisa Hugo (59:10.56)
Oh, I'm reading Be Seen by Jen Gottlieb.
Sarah Fejfar (59:14.018)
Oh, I haven't read it yet, but I'm excited about it.
Lisa Hugo (59:18.112)
It's yeah. And it's incredibly insightful. I, I read it. I chose to read it. I actually heard her interviewed on a podcast with Amy Porterfield one day and, and I loved what she was saying. The messaging about, there's so much value in the book about one, one thing, your bad -ass list. So if, if you are having a moment, let's say you, you.
Sarah Fejfar (59:29.088)
Mm.
Lisa Hugo (59:46.688)
have a, have a situation or an experience which puts you down and you didn't do so well in that. You could take that experience and that could affect your ability to perform going forward. You could, it could de -abilitate you to put yourself back out there. So Jen talks about having a list and you write down all the things that you are proud of what you've achieved in your life. And you keep that list and you keep adding to that list.
Sarah Fejfar (59:50.85)
Okay.
Sarah Fejfar (59:57.218)
Yes.
Lisa Hugo (01:00:14.208)
So when you have a moment where you didn't do so well, you go back to that list and you remind yourself of all the things that you have achieved. And that just helps to keep you at the right level, staying positive and staying energized to keep moving forward. Hashtag keep moving forward. I love that too.
Sarah Fejfar (01:00:37.442)
So good. Right now I'm reading The Gap and the Gain by Dan Selvin and Benjamin Hardy. And it's all about how very driven entrepreneurial types like you and me are very good at keeping an eye on the gap between where they are and where the dream is and not looking at the gain, which is all of the things that you just described, that all of our accomplishments along the way, the things that we're proud of, the
Lisa Hugo (01:00:44.48)
Okay, I don't know that one.
Lisa Hugo (01:00:57.47)
Mm -hmm.
Sarah Fejfar (01:01:07.394)
the stuff that we've overcome, the people that we've helped, the books that we've read, all of the stuff that's made us who we are and all of the progress that we've made towards our goals. And that focusing on the gain will actually help us close the gap. Yeah. Yeah. So it's been really making me think how can I incorporate a process like you just
Lisa Hugo (01:01:28.256)
Mm, so true. Like that. Yeah.
Sarah Fejfar (01:01:36.896)
shared from Jen's book into my daily practice so that I'm staying more in the game, like looking how far I've come. Yeah.
Lisa Hugo (01:01:46.848)
in the game.
Yeah. It's definitely worth a read. I recommend it as a great book, particularly for female entrepreneurs. Yeah. There's only one of you. You have created your own experiences. There's nobody like you. There's nobody, it may be other people doing what you're doing, but nobody's doing it like you.
Sarah Fejfar (01:01:53.154)
Thank you.
Sarah Fejfar (01:01:58.882)
So.
Sarah Fejfar (01:02:06.114)
Mm -hmm.
Sarah Fejfar (01:02:11.17)
Mm -hmm. Yeah, so true. Lisa, it has been an absolute joy to have you on the show today. And I would love for you to share what you've got going on in your business right now that we should know about. And also, where can Lynchpin Nation find you?
Lisa Hugo (01:02:33.184)
Okay, well first, thank you so much for inviting me on the show. It's been a pleasure to be here. I have my coaching programs. I've got my podcast. So if anybody's interested in learning more about speaking from stage, improving your voice, your performance techniques in my podcast, I'm every week giving either a new tip or a technique that they can learn. Or I have other guests on.
Sarah Fejfar (01:02:42.818)
Yes.
Lisa Hugo (01:03:00.736)
like yourself who have great value to share, who are out there using their voices and they're a great example and somebody to learn from. So that's Impact Through Voice is the name of the podcast. And you can also have a listen on my website, which is lisahugo .com forward slash podcast.
Sarah Fejfar (01:03:05.186)
Mm.
Sarah Fejfar (01:03:18.754)
Oh, excellent. I will link all that up in the show notes. I thoroughly enjoyed listening to some episodes of your podcast. It's very tactical. Like I think if you want like some great techniques on how to improve your voice, it's is definitely your one step job. I had there. It's so good. And
Lisa Hugo (01:03:28.064)
Thank you.
Lisa Hugo (01:03:41.344)
Thank you. We've had some great guests like the amazing Devaughan Brown that you connected with. Yeah.
Sarah Fejfar (01:03:44.61)
Yes, I loved that episode.
Lisa, thank you so much. I appreciate you being here today.
Lisa Hugo (01:03:52.352)
Sarah, thank you. It's been a pleasure. Thank you. Thank you for having me on the show.
