Sarah Fejfar (09:32.468)
Maria, welcome to Greenroom Central Studios. Say hello to Linchpin Nation.
Maria Tedjamulia (09:45.398)
Hello, Linchpin Nation. Thank you so much for having me, Sarah.
Sarah Fejfar (09:49.6)
I'm thrilled. This is going to be exciting because we're going to do another coaching call episode on the podcast today. And when Maria popped into my DMs with a question about an upcoming event, I thought, oh, how perfect. Let's just chat on the podcast because A, selfishly, we haven't chatted in a while and I really wanted to hang out. And B, I thought it would be really valuable for
Maria Tedjamulia (10:09.122)
Uh-huh. Hahaha.
Sarah Fejfar (10:17.052)
you to hear on the podcast as listeners, our conversation. And then it should hopefully be like a triple win then Maria gets to get some questions answered about our upcoming event. This is going to be fun. I would love to start by having you tell us a little bit more about your business because, you know, of course they just heard your bio and
It's so fascinating. It's a really, really cool community you serve. And I definitely feel like I am your target audience. So just tell us a little bit more about who you serve and why your heart was called to this space and what you love the most about it.
Maria Tedjamulia (11:10.834)
Sure. So before having kids and things like that, I, uh, I have a background in business. I love event management. Kind of grew up around it. And, but my dream has always been to be a stay home mom. And so once I started having babies, I was like, yes, this is where I need to be. Uh, but then a couple of years in, I was invited by my sister to start her, or to help her.
Sarah Fejfar (11:19.618)
Mm.
Sarah Fejfar (11:24.825)
Mmm.
Maria Tedjamulia (11:37.846)
produce a large women's event in Albuquerque a number of years ago. And we did it together and it was so much fun and it started to spark this entrepreneurial piece in me. And I started to see this, this need that there was out there for women, particularly that there were so many women who were feeling, you know, depressed, anxious, overwhelmed and
there were experts who could help. And so in our conference, we brought together these experts with these women and I saw just this transformation happen. And so that started to plant this seed of like, wow, there's this need and I can help and I can serve. But as I started doing that and I moved into some other entrepreneurial ventures as well, I found it increasingly difficult for me as a mom, because at the time,
I think whenever I did the conference, I had three kids and then I had baby number four afterwards. And then now I have five. And so as I was been doing these entrepreneurial ventures and continuing being a mom, like a full-time stay home mom, I was like, you know, how can I balance it all? Like, and I see out there on the internet, like women who are crushing it, who have all these kids, I'm like, how in the heck are they doing this?
Sarah Fejfar (12:55.681)
Yeah.
Sarah Fejfar (13:02.794)
Right? Yeah.
Maria Tedjamulia (13:04.082)
And so it kind of led me on this journey of trying to figure it out. And so fast forward a little bit to being pregnant with baby number five. And I kind of figured out some systems and things that were working so that I could do work in addition to being a mom. I was there and I was going through some medical bills and
And kind of noticed one that was a little bit off. And so I almost pulled out my credit card just to pay it. And, but I was like, no, like, I really don't think they go this much. And so I just took a few seconds until pulled out my explanation of benefits. And sure enough, the hospital was asking me to pay 10 times the amount that I actually owed. And so I challenged it and only paid what I need. And I planted me this idea that, wow, like
Sarah Fejfar (13:40.463)
Mm-hmm.
Maria Tedjamulia (13:57.966)
how many women are out there who are just paying the bills, who don't have that financial education that I have, because I have my MBA, I got that back about 12 years ago or something. And I have this business background that I use to run my home, like, wow, there's an opportunity here. I mean, if these women are trying to figure out how to run their homes and run their lives and run their businesses, and they don't...
Sarah Fejfar (14:10.5)
Okay.
Sarah Fejfar (14:19.341)
Mmm.
Maria Tedjamulia (14:25.174)
already have this business acumen in the background, like it's just gonna make it so much harder. And so that's where this mom MBA was sparked, actually. I was like eight months pregnant, doing bills, you know? And I realized that this is a way that I could serve and help other moms be able to get on top of the business-y details of their home and their life so that they can pursue those callings on their heart. So they can follow those dreams that they want to follow all while being the kind of mom being present.
the way that they want to be.
Sarah Fejfar (14:55.392)
Yes, yes, that's so beautiful. I want all of that.
Maria Tedjamulia (15:01.779)
And it's been fun. It's been a great journey because it's been, to be honest, like it's been during nap time. It's been during evenings. It's been, you know, school hours are here and there, little pieces here and there that I've been able to pull together the business. And so, yeah, it may not be like a rocket ship, like some people out there who spend full time on it, but I'm happy and I'm proud of the work that we're creating because there are a lot of moms who are like you and me who are doing this while being moms.
Sarah Fejfar (15:18.212)
Sure.
Sarah Fejfar (15:28.642)
Yes.
Maria Tedjamulia (15:29.534)
need to find that balance so that we have a more fulfilling rich life.
Sarah Fejfar (15:34.72)
Yeah, well, couldn't agree more. I could talk about that all day, but we are here to talk about your next event. And so let me get a few details from you. First, is this a fulfillment event or an enrollment event?
Maria Tedjamulia (15:42.655)
Yes, yes.
Maria Tedjamulia (15:56.846)
So this is an enrollment event.
Sarah Fejfar (15:58.773)
Okay. And.
and you already know what you're enrolling them into? Okay. And is this going to be in-person or virtual? Okay. And...
Maria Tedjamulia (16:08.019)
I do.
Maria Tedjamulia (16:17.379)
Virtual.
Sarah Fejfar (16:23.6)
you had if you wouldn't mind sharing what's the name of the product that you're selling and the price point
Maria Tedjamulia (16:38.102)
that we'll be selling at the end is our mom MBA signature program. So get your mom MBA from the mom CEO school. And the price point on that is $13.97.
Sarah Fejfar (16:47.396)
That's so cool.
Okay.
Alright, and...
Do you currently have a plan for the event to be free or paid?
Maria Tedjamulia (17:04.973)
We're going to do a low price point and I'm looking at doing it at about $27. So it's basically, my goal is for it to help pay for the ads to get them in.
Sarah Fejfar (17:06.977)
Okay.
Sarah Fejfar (17:20.372)
Okay, that was my next question is traffic. What is your current plan for traffic? Adds.
Maria Tedjamulia (17:25.891)
Mm-hmm.
ads, ads. I have a small audience online, smallish email list. And yeah, I'm grateful I have in my back pocket a husband who's a CMO who specializes in ads. So he's like, honey, come help me.
Sarah Fejfar (17:46.872)
That's amazing. That's amazing. Okay. And okay, so we've got traffic from ads. And the sales system is going to be the event then since it is an enrollment event. And then we've got the offer of the
Maria Tedjamulia (18:05.784)
Mm-hmm.
Sarah Fejfar (18:14.208)
mom MBA signature program at 1397. Okay. And do you have a target for how many you'd like to enroll?
Maria Tedjamulia (18:33.778)
Yes, I do. I don't have that at my fingertips right now, but if you take one second to look it up, I did a whole whiteboarding exercise the other night where went through and looked at the numbers and said, okay, what is my target? What do I need to enroll? Where, what are things looking? So let me just pull that number up real quick.
Sarah Fejfar (18:42.668)
Yeah.
Sarah Fejfar (18:53.87)
Mm-hmm. Yeah.
Sarah Fejfar (18:59.052)
While you're doing that, tell me a little bit about who is going to be in the room. So like your ideal traffic is going to be.
Maria Tedjamulia (19:11.042)
So my ideal traffic are gonna be women entrepreneurs who have children.
Sarah Fejfar (19:15.89)
Mmm. Okay.
Maria Tedjamulia (19:19.922)
that are, you know, school age or younger.
Sarah Fejfar (19:23.572)
Okay. Like still in the house school age. So basically high school and younger.
Maria Tedjamulia (19:27.966)
Mm-hmm. Still in the house. Mm-hmm.
Maria Tedjamulia (19:38.99)
So my numbers, what we're looking at, and this might be a little bit aggressive for a first event. And you tell me what your opinion is. This is something that I'm really curious to get your insights in. So with paid traffic, we were hoping to get 2,000 registrants into the conference.
Sarah Fejfar (19:59.459)
Okay.
Maria Tedjamulia (20:01.33)
And then guessing maybe a 10% conversion rate. I don't know if that's a fair rate to look at or not. That would be at about 200 people enrolling in Mom and Behead. That's like my big hairy audacious goal, my BHAG.
Sarah Fejfar (20:18.168)
Oh, okay, so 200 is you'd love to have 200 take the offer. Okay, so.
Maria Tedjamulia (20:22.826)
Sure. Yes. Yeah.
Sarah Fejfar (20:27.232)
I think we subscribe to the same mentors math since that's how we met. And I think that probably should put closer to like, I would probably test, I would probably be very conservative and go in like the three to 4%. I'd probably go with like four. But
Maria Tedjamulia (20:31.638)
Hahaha.
Sarah Fejfar (20:58.56)
Well...
Sarah Fejfar (21:03.236)
So we also need to take into consideration show up. So I'm thinking we're in virtual and.
Sarah Fejfar (21:17.812)
tell me let's actually I want to move into your vision for the structure for a moment and we'll circle back to this talk to me about do you have a vision for how you're structuring the agenda
Maria Tedjamulia (21:25.483)
Okay. Yeah.
Maria Tedjamulia (21:32.198)
Yes. So my vision is to be like a, like a summit of sorts, where it's going to be across three days and there'll be approximately 10 ish speakers. Each speaker has a presentation that they give. That's approximately 40 to 45 minutes. And then it's followed up with a Q and a where I jump on with them and, uh, you know, talk about their
the presentation and then I do an intro every day and an outro and then begin to introduce my mom MBA program after the event or towards the end of the event. And I mean, Sarah, I've never done this before. I mean, I've done, I've produced events that are just more like inspirational events or entertainment events. Like that's my, my niche in the event space.
Sarah Fejfar (22:10.159)
Yeah.
Sarah Fejfar (22:15.564)
Mm-hmm.
Maria Tedjamulia (22:21.61)
like my past life. And, but when it comes to like a sales event, I am not very familiar with this. And so, yeah, that's, oh, for sure.
Sarah Fejfar (22:27.628)
Okay, so purely social events is like your background. But you understand logistics, so that's like a big piece that a lot of people don't get. Okay, got it. So you're...
Maria Tedjamulia (22:36.478)
Yeah. So I understand the logistics, which like the strategy, like how do I, cause I, I remember, and the reason why I want to bring in experts is because I remember when I was a young mom, that I attended a, an online summit, similar to this online conference. And I was introduced to a lot of great experts that had helped steer me as a mother and had such a huge impact on me. Uh,
Sarah Fejfar (22:41.315)
Yeah.
Sarah Fejfar (23:00.44)
Mmm.
Maria Tedjamulia (23:02.066)
And then I ended up actually buying from the person who was putting it on as well. So, um, I want to provide a similar experience for other moms as well, to get, give them the widespread of options of experts. And then also provide them with the solution that I give them as well.
Sarah Fejfar (23:06.468)
Mm-hmm.
Sarah Fejfar (23:20.877)
Yeah.
So, all right, tell me a little bit more. I have some thoughts already. But what kind of quantity, you're saying three days, how many speakers are you thinking you wanna have? Okay. And you wanna basically open and close each day, and you want to do Q&A with each speaker?
Maria Tedjamulia (23:37.202)
Oh, 10.
Maria Tedjamulia (23:50.378)
Yep, and how I want to do it too is that, like have it be very automated where the presentations are prerecorded, the Q and A's are prerecorded, and that basically the page goes live. And then they have 24 hours to watch that particular day's worth of sessions. And then after 24 hours, that page is shut down, next one comes up, watch the next day, and then move on.
Sarah Fejfar (24:07.896)
Mm-hmm.
Sarah Fejfar (24:14.999)
Mm-hmm.
Maria Tedjamulia (24:18.83)
Uh, I'm considering possibly doing a upsell ticket, like a VIP type of ticket where they get the pre they get the recordings longer, like access to those, possibly even a access to a panel Q and a with the speakers where they can ask questions, I don't know, still. Toying with this a little bit.
Sarah Fejfar (24:29.882)
Mm.
Mm-hmm.
Sarah Fejfar (24:43.632)
Mm-hmm. Yeah. Okay. What else? Is there anything else that you have a vision for that you haven't shared yet?
Maria Tedjamulia (24:54.492)
Um, I think that's pretty much it.
Sarah Fejfar (25:00.257)
Okay.
Sarah Fejfar (25:03.5)
Alright, I'm tracking with you. And... Yeah. Okay.
Maria Tedjamulia (25:05.89)
The other thing actually, maybe I should just mention is that my budget for the, for the speakers, like this is going to be, I'm asking the speakers to come in and just share in exchange for exposure. I'll be paying for the ads and getting traffic to the piece. And then they'll, they're going to have an opportunity to share a lead magnet with the audience as well. And we'll put that on the website so that people can opt into their email list. But that's kind of where my mind is with those things.
Sarah Fejfar (25:35.236)
So from a cost perspective, you want to basically only spend money on ads and then of course, if there's any platform related costs, like I'm assuming like Zoom or your landing page software, but from like really minimal, you're not thinking like sending out swag to people's homes or okay.
Maria Tedjamulia (25:46.894)
sure.
Maria Tedjamulia (25:52.077)
Mm-hmm.
Maria Tedjamulia (26:00.286)
No, not right now, at least.
Sarah Fejfar (26:03.04)
Yeah, well, this is like, I love to share that, like if those ideas do come up and like, oh wait, that would be outside of the scope of the budget for this event. I still love to put it in a parking lot and say like, well, it's not a no, it's just not a not this event because perhaps like version two or three, we're able to slot that in and add that additional piece to the experience, okay.
Maria Tedjamulia (26:16.76)
Mm-hmm.
Maria Tedjamulia (26:28.54)
Yes.
Sarah Fejfar (26:34.884)
Do you have, tell me about why you're selecting a prerecorded model.
Maria Tedjamulia (26:46.402)
The reason why I'm selecting a prerequired model is because I'm just trying to minimize the technical pieces with it. I don't want to have too many fires. Day of.
Sarah Fejfar (27:04.569)
Okay, so just strictly like fear of tech.
Maria Tedjamulia (27:10.614)
Yeah, fear of tech and then also to be able to allow the present, the presenters to be able to record their best presentations that they can. Help them be able to have quality control there.
Sarah Fejfar (27:19.057)
Mm. Mm-hmm.
Sarah Fejfar (27:24.436)
Yeah, okay. So you want to even have the opportunity to edit speaker presentations?
Maria Tedjamulia (27:29.847)
Mm-hmm.
Sarah Fejfar (27:36.296)
Okay. Does it have anything? Is there any other reason or is it strictly for controlling the quality and tax?
Maria Tedjamulia (27:47.914)
Mm-hmm. Those are the main parts.
Sarah Fejfar (35:43.376)
so I'm wondering how much time are you thinking you want the event to go each day? Like for how many hours?
Maria Tedjamulia (35:58.211)
I want there to be between three and four hours worth of content for them to hear each day.
Sarah Fejfar (36:03.38)
Okay. Got it.
Maria Tedjamulia (36:06.643)
Another reason why I am leaning towards the pre-recorded and I did that I didn't mention earlier is because my audience being moms, a lot of moms listen on the go and kind of in the pockets of their day and pockets of their time. So I want them to, the presentations to be available to them when they can listen to it, whether that be morning times, during nap time while they're driving, late night, whatever it is. And they don't have to be tied to showing up at a specific time.
Sarah Fejfar (36:33.932)
Yeah.
Sarah Fejfar (36:38.636)
Okay, cool. Yeah, so let's talk about a few things that are in play here. So I think it is important to understand your audience and I love that you have that sensitivity that they may not be able to carve out the time live. And so you wanna make sure that they have the experience.
recorded so that they can go watch it when it works with their schedule. I love that. And also
I do think with your particular audience, I agree that there is, I agree with the model that something be that whatever it is, is available to them recorded so that they can watch it when it fits for them. However, I don't think that it has to be recorded to start.
And the reason why I say that is like an event, there is something exciting about being together live. And there is some sort of like energy and I think people do tend to want to try and make it work if it's live to be able to show up and
I feel like we have a higher chance of getting a higher show rate when the thing is actually live because even if they're not able to come pop in at the beginning, they still might try and pop in the middle where if it's always recorded, it already kind of becomes this thing. Well, like I'll get to it if I can get to it versus kind of.
Maria Tedjamulia (38:40.924)
Ugh.
Sarah Fejfar (38:41.492)
orchestrating their day. And this part comes into the communication too of the event itself, where you're like, you've made this commitment to yourself that this is really important to you, that you get better at this. And let's honor that commitment that you've already made to yourself by showing up and showing up live. And in order to do that, what I recommend, because I've already
you mark this time off on your calendar, that you make childcare arrangements so that you can show up, be fully present, and yadda yadda. You know what I mean? And I'm sure you can probably go back through many emails that you've gotten from event hosts in the past that have been virtual and see similar language where they're asking you to honor the commitment that you made yourself to show up for the thing by marking the calendar.
Maria Tedjamulia (39:23.617)
Mm-hmm.
Sarah Fejfar (39:40.848)
and making the arrangements so you can be there. And the reason why it's done that way is just like you get higher engagement when they're there with you live. And even if they were able to just only catch like a slice live, they have a higher chance of them than wanting to watch the replay because they now have some FOMO because they caught a little and they're like, well, what did I miss out on? So I wanna go and make that happen.
Maria Tedjamulia (39:45.378)
Yeah.
Maria Tedjamulia (39:53.314)
Mm.
Sarah Fejfar (40:10.04)
So I would push for not doing pre-recorded because I think for all those reasons, I just think you get a higher engagement rate and a higher show up rate if it's live. And you're able to make a stronger connection with them. There's just something about it being live TV versus recorded TV that just.
Maria Tedjamulia (40:35.2)
Yeah.
Sarah Fejfar (40:38.416)
it hits people a little bit differently when they're able to interact with you in the chat and with each other and form this little mini micro community. I'm just going to plant that seed that I strongly recommend that it's not pre-recorded and you just embrace that it could be messy. People actually like that and find that vulnerable and amazing and use simple tech.
Maria Tedjamulia (40:51.439)
Yes.
Maria Tedjamulia (41:06.546)
Uh-huh.
Sarah Fejfar (41:07.692)
You know, so if tech glitches kind of freak you out, then I would just make sure that you are in an environment where you know that your internet is reliable and strong and use a platform that everyone already has figured out how to use, which in my opinion would be Zoom, and don't overcomplicate it by trying to do something else that has like shiny features. And it'll be like...
Maria Tedjamulia (41:27.049)
Yep.
Maria Tedjamulia (41:31.316)
Uh huh.
Sarah Fejfar (41:36.256)
and then have someone with you that can let people in, can be in the chat and moderating it, can be making sure that your guests are showing up on time and getting into the room. But that would be my recommendation is that you try and do it that way. So that's my first, yeah, go ahead.
Maria Tedjamulia (41:58.327)
I have a question. Yeah, I've got a question about that. Have you ever seen it done successfully to do almost a hybrid where the presentation is, so there's an intro, live intro, the presentation played, and then afterwards there's like a pre-recorded presentation played. And then afterwards we come on live.
Sarah Fejfar (42:14.884)
Mm-hmm.
Sarah Fejfar (42:26.638)
Yeah.
Maria Tedjamulia (42:26.803)
with the presenter and I'm the host. And then we field questions and then whoever's there on live can ask. And then we got that.
Sarah Fejfar (42:33.036)
Yeah, so from a technical standpoint, that's more complicated to do, and you probably will not be able to do that by yourself very easily without buying additional equipment for your home or hiring an AV team to help you with that. So I wouldn't recommend going that route if you're just doing like a solo kind of want to be easy on the budget and simple from a tech standpoint, I wouldn't mix the two. Yeah. If you're going to go...
Maria Tedjamulia (42:37.041)
Oh.
Maria Tedjamulia (42:40.515)
Okay.
Maria Tedjamulia (42:48.309)
Okay.
Maria Tedjamulia (43:00.211)
Okay.
Sarah Fejfar (43:02.668)
If you're gonna go pre-recorded, everything is pre-recorded and you're just basically putting a video up on a landing page. If you're gonna go live, make the whole thing live. That's gonna be the easiest path and the cheapest path, most budget-friendly path, if it's to choose one of those two ways, don't mix them. So the next thing I wanted to touch on is...
Maria Tedjamulia (43:10.616)
Okay.
Maria Tedjamulia (43:24.064)
Okay.
Sarah Fejfar (43:32.32)
your offer. So your offer is you.
And I find that you're offering you, yet it's a little bit conflicting that every get that you're bringing on a whole bunch of speakers who are not you. And that becomes a little bit confusing for the guests because now they're being exposed to all of these amazing people.
and who all have probably something to sell and no, they're not going to make a pitch, but, but yes, like they all have something to do in this space. And so it's almost like you're deluding their like attention away from you. Now, I'm not, I'm not saying don't have any guest speakers.
Because if your heart's like, ah, I really, really wanna have speakers.
I think maybe have one a day at this. I would say you could have up to maybe two per day if you're gonna do a full eight hour day, but with this kind of half day format, I wouldn't do more than one. And I just.
Sarah Fejfar (45:05.228)
I think the place for a summit is a really great lead generation tool where all of the people in the summit are pushing traffic and then you're getting more exposure. You're getting exposure to more traffic that organically that you wouldn't have otherwise. I would go ahead.
Maria Tedjamulia (45:15.701)
Mm.
Maria Tedjamulia (45:31.161)
So would you... Oh sorry, can you continue? I didn't mean to cut you off.
Sarah Fejfar (45:34.4)
Well, so I mean, I feel like we should reveal how we met, because that's the direction I want to go next, is we met. Because I was producing James Wedmore's launch event. And he subscribes to a model where it's a three-part live launch. And it's a Thursday, two, three-hour-ish event, and then a Tuesday.
Maria Tedjamulia (45:39.449)
Hahaha
Sarah Fejfar (46:03.312)
three hour-ish event and a Thursday three hours-ish event, and then the offer is made the following, I believe it's Monday. So, and there is a reason why that model works. And it's almost all the presenter whose thing is being sold. Like there's something to be said about
Maria Tedjamulia (46:13.772)
Mm-hmm.
Sarah Fejfar (46:32.944)
putting yourself up as, oh, and I should say, I was producing the event and you were, it was a virtual launch event and you were in, it was like a micro in-studio audience and you were one of the audience members and so it was so special to meet that way. And so that model, I feel like would be ideal for you.
Maria Tedjamulia (46:45.725)
Mm-hmm.
Sarah Fejfar (46:59.872)
And the reason being is you're already thinking I want to have that kind of that amount of time, right? In terms of and I think that's fabulous, because they're busy moms. And and then I love the idea of it being live as much as that could be nerve racking just because of we talked about like, people just make a bigger effort to show up for something if it's live.
And then match that with the recording component where the recording is available. When you said the recording would only be up for 24 hours, that freaks me out as a mom, because now I think I only have 24 hours. And I think I am going to fail. And so I'm not even going to try. Because what if that like, um.
Maria Tedjamulia (47:52.197)
Oh.
Sarah Fejfar (47:57.404)
I love one of my favorite mentors is Jesse Itzler and he's a data for and he a while back he mentioned he was getting away from making daily goals and setting weekly goals because he said as a parent and a business owner, there's wild cards that happen and you could have a day where it's like, shoot, I just I didn't get the stuff done that I wanted to get done and then you feel like a failure. But if you have if you give yourself this bigger window.
then you have just like this higher success rate and can feel better as a parent and a business owner that it will all balance out when you give yourself a little bit more grace. And I feel like that mindset and then this kind of three-part live launch kind of event model would work really great for you because you have busy moms who are working and
It stresses me out that they would only have 24 hours. And I think if you gave them that whole, let's say we model that when you do a Thursday, Tuesday, Thursday, and then they still have through that. So they have got almost two weekends then, because your offer is not gonna come until the Monday. Two weekends to consume, plus a week to consume that content.
Maria Tedjamulia (49:15.296)
Mm-hmm.
Sarah Fejfar (49:20.596)
and constantly kind of checking in with them and maybe running contests or whatever. It makes it a little bit, you know, you will plan that out in advance. But then people have that time, that breathing room to feel like I can accomplish this. I'm supposed to watch three things. I'm going to get like about a week to do it. But I'm going to get to show up live if I schedule it into my calendar and
Maria Tedjamulia (49:37.685)
Mm-hmm.
Sarah Fejfar (49:49.888)
It feels good. The other model that I would recommend is if you wanted to try a three-day event and you just go three consecutive days, and in your case, could make them three half days, and then the offer would always go almost at the end of the second day. So first day is all content, second day is content, in your case with half days.
Maria Tedjamulia (50:13.17)
Mm.
Sarah Fejfar (50:19.724)
be mostly content for the first half, and then you'd put the offer in, and then you would follow it up always with Q&A or hot seat coaching, so that, and the reason why that happens there, or if you have existing students that wanna come on a panel and share their case study, their story is live, it works the same. But essentially, we need to have a,
a bookend after the offer where the people who are now considering like, is this for me or not for me can watch you coach somebody else live. And then they put themselves in the seat of the person who's getting coached by you and can imagine that you're going to transform their lives. Like they're watching you transform that person's life, live. And then they can picture themselves sitting in that chair. And then they're like, well, okay.
Maria Tedjamulia (51:11.776)
Mm-hmm.
Sarah Fejfar (51:18.968)
like literally changing that woman's life right now. And I can see her being able to do that for me too. And so it's a really nice place to put that type of, like a section of the event, like an agenda item, if you will. And then the next, the third day, there's a light repitch in the morning and you can teach some more and send them off on a high note. That's the other model. And...
Maria Tedjamulia (51:22.572)
Mm-hmm.
Sarah Fejfar (51:45.752)
But I would recommend one of those two if you're going to go virtual and basically ditch the whole pre-recorded concept or go completely pre-recorded. But I would minimize the amount of speakers that you're not confusing there. I want to set you up as the expert. And.
Maria Tedjamulia (52:13.391)
Sure.
Sarah Fejfar (52:14.68)
basically give you as much time as possible to showcase what you know, kind of carry them, like take them on a journey where you're teaching them stuff, helping them workshop, and then...
and then making them the offer of like, okay, I know there's a portion of you who are like good to go. And I've given you all the tools that you need, and you're just going to run. And then I know there's a portion of you who would like to keep going and would like it to be with me. And here's like the path. Here's what that looks like to have that additional support and accountability and community. How does how does all that feel?
Maria Tedjamulia (52:49.472)
Yeah.
Maria Tedjamulia (53:01.831)
I can see it. I can, I can see it. Um, and it's different than initially that I can't, the came to the table and that's fine. And I'm okay with different. I have a question. You mentioned a little bit earlier that this panel of speakers type of event works well with like a lead gen strategy. That is part.
Sarah Fejfar (53:10.148)
Yeah.
Maria Tedjamulia (53:31.055)
of maybe I'm trying to mix two things into the same bucket. And I'm trying to do two things with one thing when reality, I just needed to separate the two. Um, I do need to grow my leads. Like that is huge part of it. And yeah. So I'm curious if I were to stick with them, kind of the model still with having a panel of different speakers and we all build our lists together kind of thing. And then did a separate.
Sarah Fejfar (53:31.88)
List building? Yeah.
Sarah Fejfar (53:42.636)
Yeah, yeah, yeah. So you want to do list building in a big way. Yeah.
Sarah Fejfar (53:53.399)
Yeah, yeah.
Maria Tedjamulia (54:00.019)
event for the course? You know, what if this wasn't like an enrollment event, it was a Legion event? How do you think those were?
Sarah Fejfar (54:13.512)
You could still attempt to make, you could still make your offer and test it, but I think you will have, and I would encourage it, because if your heart's in, I just really wanna have a multi-speaker event, then do it. I think if your goal is revenue, then,
Maria Tedjamulia (54:17.967)
Mm-hmm.
Sarah Fejfar (54:42.22)
I wouldn't recommend it as the model that you use. But in the event space, I find people are just super passionate about, like they have a vision, and it isn't always in alignment with what's going to drive the most revenue. And so if you can detach yourself,
Maria Tedjamulia (54:44.724)
Okay.
Maria Tedjamulia (55:05.141)
Yeah.
Sarah Fejfar (55:07.6)
from that and be like, well, whatever happens happens. And we'll do our best to optimize for sales and know that we're not using an optimal model for it because we're just so passionate about doing a summit. Then, and I could do some more research on summits. There are some, there are many.
entrepreneurs who use summits. And I could go do some digging to figure out what type of thing are they selling and how are they selling it as part of the summit.
and figure out if there's a way that we can optimize for revenue and the summit model. But I would think with this type of signature kind of program at this price point that a summit is probably not the ideal path. Now,
Maria Tedjamulia (56:01.74)
Yeah.
Maria Tedjamulia (56:15.759)
Okay, because that makes sense. I think you bring up some really good points because it does, like if I'm selling a signature program where I'm to be the expert and then I'm bringing together panels of all these other experts that are, you know, have their own signature programs that are related to, it just, I think you're right, will delete the conversion, right? Because like...
Sarah Fejfar (56:29.875)
Mm-hmm.
Sarah Fejfar (56:34.956)
Yeah, you're diluting your value. I've had a couple of clients who've just been absolutely married to the summit model. I had one last year. No, no, it was in 2022. Yeah, we were already in a new year. And was just so confused why there wasn't a massive table rush. And it's like, well, so every moment was a different speaker other than you.
Maria Tedjamulia (56:39.736)
Yeah.
Maria Tedjamulia (56:50.575)
Mm-hmm. Ha ha ha.
Sarah Fejfar (57:05.072)
and then you sold coaching with you. And it's just confusing. It's confusing because now we've got everyone so jazzed and been like, ooh, like everyone kind of came up with a different person from the lineup of 30 speakers that they jived with and now they're kind of thinking, well, I'm gonna go like test that path and see what do they have to offer? Yeah.
Maria Tedjamulia (57:14.7)
Yeah.
Maria Tedjamulia (57:25.966)
Yeah.
Maria Tedjamulia (57:34.543)
Sure. OK. That's giving me some good things to think about. Yeah.
Sarah Fejfar (57:36.104)
The other thing I wanted to talk about for a moment was math. And so we talked about traffic wanting to target 2000 registrants. Now, you'll have to work with your traffic person to come up with some estimates on what each of those registrations is going to cost. Excuse me. And I think that'll be helpful information to have.
Maria Tedjamulia (57:49.045)
Mm-hmm.
Maria Tedjamulia (58:00.971)
Mm-hmm.
Sarah Fejfar (58:06.68)
and can help inform your ticket price as well.
That's the other part to this is.
knowing what the revenue is going to be on the out the end helps inform what the how much traffic you can drive at the how much you can spend to acquire each registrant right but i just did some quick math on the 2000 so in a virtual event you can expect in a virtual event that's paid you can
Maria Tedjamulia (58:32.751)
sure.
Sarah Fejfar (58:48.24)
Some have gotten up to 85%, but 50 to 70 is a really nice range. If it's free, 30 to 50% is what you can use for virtual. So if we go on the 50 to 70% because it's paid, people have some skin in the game, so they want to show up and get their value, then we could have, worst case, a thousand, best case, 1,400 show up.
And then we can expect that we can convert 10 to 15%. Now you don't have, do you have experience selling this particular offer to know what your numbers might be? Okay, so we'll.
Maria Tedjamulia (59:35.228)
I've sold it, I've done a beta before with it, but it was a bit different.
Sarah Fejfar (59:39.7)
Okay, so we'll just use industry standard of the 10 to 15 percent, but know that you yours could convert better than that or worse because you're also still optimizing the offer right and how you're making the pitch. So but let's use the 10 to 15 percent then you could be in the worst case doing 140 to 210 or kind of in the best.
case 195,000 to 293,000. But again, that's use that is those numbers are based off of following a tried and true virtual event model that optimizes for conversions. As we talked about doing a summit style would not be you probably wouldn't see those.
Maria Tedjamulia (01:00:32.076)
Mm-hmm.
Sarah Fejfar (01:00:39.392)
numbers.
Maria Tedjamulia (01:00:41.655)
that's really good insight. I hadn't considered that the summit style would not be...
You know, the right, the right format for a, an enrollment event, but you're completely right, you've, you've shown me that that's awesome. Cause that gives me a lot to think about.
Sarah Fejfar (01:00:57.177)
Mm-hmm.
Sarah Fejfar (01:01:01.272)
Yeah, I mean, it's just like we have to, events get tricky because there's so many different styles, but if our goal is a certain revenue target and to enroll people into a thing, then what we really need to put the lens on is, well, I'm doing a launch, and so I should go follow a tried and true launch method. And in the event space,
Maria Tedjamulia (01:01:06.115)
Yeah.
Maria Tedjamulia (01:01:27.096)
Mm-hmm.
Sarah Fejfar (01:01:28.716)
And I think specifically with your type of audience, I probably follow James's recommended three-part live launch because it gives so much breathing room between the three days so that the busy mom can catch up and consume. Because if they don't consume it, then they haven't shown up. And...
Maria Tedjamulia (01:01:46.155)
Mm-hmm.
Maria Tedjamulia (01:01:52.736)
Yeah.
Sarah Fejfar (01:01:57.648)
they haven't shown up and consumed the content and they haven't gotten the wins that they need to be getting along the way and created that emotional connection to you, which is the purpose for that. The event is to create that know, like trust, foster that kind of like stir the pot, that there is a problem, right? Give them some quick wins so that they can show that it's
Maria Tedjamulia (01:02:05.709)
Yeah.
Maria Tedjamulia (01:02:16.559)
Mm-hmm.
Maria Tedjamulia (01:02:22.167)
Yeah.
Sarah Fejfar (01:02:26.384)
possible to make progress and to make it with you and then obviously to introduce the solution at the end of being your Your mom MBA thing. So it's all very it becomes a very Kind of I don't want to say predictable but like there's it's a launch so it's we're gonna do all things that would get you to the result the revenue target that you want or
Sarah Fejfar (01:02:57.412)
have a lot of fun and bring on a lot of speakers and have a summit, you know, because that's awesome too.
Maria Tedjamulia (01:03:00.395)
Yeah. I, yeah. What's on my mind right now, kind of what I'm considering from our conversation is potentially just treating the summit. Cause I've, I've already reached out to some speakers and I kind of, you know, like how hard would it really be to produce something like this? It doesn't seem like it's going to be super hard. Um, but put it on and.
Don't have any expectations of selling on the backend and let just the, let it, the ticket sales cover the price of the ads and lead generation. And then use those leads and market to those leads for, um, then do a specific. You know, launch for the signature program that is like, you're talking about the three day live event, boom, you know, the Tuesday, Thursday, Tuesday or Monday or whatever, you know,
however you structure it kind of thing.
Sarah Fejfar (01:04:00.896)
Yeah, yeah. And you could leverage your podcast for, as the vehicle, the delivery vehicle for your summit, and just make it even simpler and drop it all there, but also maybe put it up on YouTube.
Maria Tedjamulia (01:04:11.116)
Oh.
Maria Tedjamulia (01:04:18.731)
Oh, that's great. I like that idea. Gonna have a bunch of them. Would you have them, a bunch of them just drop in the same, like in a short period of time and be like, hey, this is part of our summit. All these are dropping within these three days or a couple.
Sarah Fejfar (01:04:20.608)
make it.
Sarah Fejfar (01:04:29.364)
Yeah, yeah, they're gonna drop every morning for a, you know, 10 days straight, you're at 10 speakers every morning at 9am, you're gonna get a new one. And then maybe you do something where then every day there's a live q&a with you and the speaker on zoom or something. Or on you know, an IG live.
Maria Tedjamulia (01:04:53.719)
Mm-hmm.
Sarah Fejfar (01:04:58.644)
to create that little bit of that urgency and scarcity and community effect and engagement.
Maria Tedjamulia (01:05:06.863)
Would it be free or would it be paid? Would you like maybe a secret podcast type of thing?
Sarah Fejfar (01:05:11.577)
Well, you could, yeah, I guess you could make it as a secret podcast that they have to pay to get access for. I know Kajabi has a way of doing that. Yeah, that could be a fun way to consume it as like an on-the-go mom. To not even have to go to a landing page, you know, like to just have it like basically a playlist ready.
Maria Tedjamulia (01:05:29.571)
Mm-hmm.
Maria Tedjamulia (01:05:37.535)
Yeah. Okay.
Sarah Fejfar (01:05:40.816)
But I know, like I was just thinking, I wish I could find the sales page for, I know the Tapping Solution does a break big summit every single year to sell something. I'm not sure what they're selling, if it's the app or, excuse me, or if other programs, but I know that they've been very successful with the summit model for many years.
I'm just not finding it right now over on the podcast, but I think that might be worth looking at. Yeah, you're familiar with Nick Kortner?
Maria Tedjamulia (01:06:16.398)
Okay, I'll check that out.
Maria Tedjamulia (01:06:20.211)
I'm not.
Sarah Fejfar (01:06:22.9)
No, but you've heard of the tapping solution? Yeah, yeah. So they do a summit. OK, what else is there to say? So yeah, I think based on I think you might want to, it might be nice to test what or get some estimates on
Maria Tedjamulia (01:06:26.035)
I have, I've heard of the brand. Yes.
Maria Tedjamulia (01:06:33.845)
Okay.
Sarah Fejfar (01:06:51.584)
what it would cost per registrant and kind of balance so you can help inform your ticket price. Because if your goal is to at least break even and build your list, like if what's your, you know, like best case, worst case, like I have to have, like if, if the worst case is I build my list for free with a summit, then it would be good to...
Maria Tedjamulia (01:06:56.278)
Mm-hmm.
Maria Tedjamulia (01:06:59.875)
Mm-hmm.
Maria Tedjamulia (01:07:03.812)
Mm-hmm.
Maria Tedjamulia (01:07:10.216)
Yeah, but that's the case.
Maria Tedjamulia (01:07:17.697)
Mm-hmm.
Sarah Fejfar (01:07:18.888)
get an estimate for okay what is traffic going to cost and estimate the ticket on that and I do love the idea of a two-tier option for tickets one being general admission and then and I would give longer than 24 hours to watch it regardless of what you decide to do just because it's busy
Maria Tedjamulia (01:07:22.991)
Mm-hmm.
Maria Tedjamulia (01:07:46.643)
Yeah, that's a good point.
Sarah Fejfar (01:07:49.228)
And then with a VIP option, upgrade on the thank you page with maybe it's like the, like you said, the private Q and a like happy hour kind of thing. And like lifetime access to the recordings and maybe I'll always like to have three bonuses for a VIP.
And so then maybe you also do a.
Maria Tedjamulia (01:08:18.1)
Okay.
Sarah Fejfar (01:08:23.884)
some sort of, maybe you have an extra download or something that you could add in. It's nice if it's like three different styles of things that they're getting.
Maria Tedjamulia (01:08:30.716)
Okay.
Sarah Fejfar (01:08:38.156)
Yeah, that would be pretty cool.
Maria Tedjamulia (01:08:40.015)
Okay.
Sarah Fejfar (01:08:44.184)
I've probably given you more questions than answers.
Maria Tedjamulia (01:08:48.875)
No, this has actually been very helpful. It's been good to talk through it because this is something I've never embarked on before. And so I think as consumers, like all of us have, you know, probably attended different styles of events online and are like, I kind of like this from this, I kind of like this from that. And then when you start putting it together, and as you pointed out in our conversation today, they don't always fit together, you know? And it does.
Sarah Fejfar (01:08:55.524)
Mm.
Sarah Fejfar (01:09:01.648)
Mm-hmm.
Sarah Fejfar (01:09:14.52)
Well, they could. It's like, it's like, what's the goal though? And does, do they fit together with the goal that you have?
Maria Tedjamulia (01:09:18.912)
Exactly.
Maria Tedjamulia (01:09:22.676)
Exactly, yeah.
Sarah Fejfar (01:09:24.332)
and then just get realistic on the goal based on how you wanna run the event.
Maria Tedjamulia (01:09:31.519)
Yeah.
Sarah Fejfar (01:09:33.428)
Yeah, and I'm because I can tell your hearts like gosh, I it made such a big impact on me to be able to Hear from all of those different experts and get different perspectives And that you want to deliver that as well and I totally honor that and
Maria Tedjamulia (01:09:35.604)
things.
Sarah Fejfar (01:09:53.804)
and think it would be so fun and cool. Like I would, I'm going to register.
Maria Tedjamulia (01:09:56.961)
Yeah.
Yeah. And then I, but I think it's good though, that I do adjust my own expectations and not think that it's going to get a 10% conversion rate if I were to, you know, put my signature course out there because yeah, it just doesn't, doesn't mean for that, so, but if I was able to take the leads and focused it on being a lead gen, if I choose to do the summit model and then apply it, take those leads and then put them into another launch.
Sarah Fejfar (01:10:03.557)
Mm-hmm.
Mm-hmm.
Sarah Fejfar (01:10:18.948)
Mm-hmm.
Sarah Fejfar (01:10:25.808)
Mm-hmm.
Maria Tedjamulia (01:10:26.211)
That's some free leads there. I'll take free leads. If the summit pays for itself, that's great.
Sarah Fejfar (01:10:28.972)
Yeah, and yeah, and then just make sure that you have a model on the back end that you're ready to keep them warm until it's time. And you could, I don't know, you know, it's kind of a low, a low price for, you could do an application call.
Maria Tedjamulia (01:10:40.843)
Yes, good point.
How far away? Oh yeah.
Sarah Fejfar (01:10:59.2)
on the back end instead of making a pitch with the summit. And then
Maria Tedjamulia (01:11:05.504)
Mm-hmm.
Sarah Fejfar (01:11:09.024)
sell your thing that way. Typically you're not going to do an application call unless it's at least a five thousand dollar thing, but maybe you could kind of come up with a model that would be that and be able to make some sales on the back end and
Maria Tedjamulia (01:11:23.567)
Okay.
Sarah Fejfar (01:11:33.057)
and consider that.
Sarah Fejfar (01:11:37.904)
potentially. Yeah, I could see that being making you a little bit of revenue off of it when we're just not we're not optimized for
Sarah Fejfar (01:11:57.392)
converting a high volume into a signature program, but you might
Maria Tedjamulia (01:12:05.237)
Yeah.
Sarah Fejfar (01:12:09.936)
I don't know. I'm just now I'm like shaking my head at that idea because it's just on with a potential client. So last month or the month before and they do this summit model as well and they were they just had very good, very good traction with traffic.
and were able to hit these numbers that you're telling me like in terms of you know 2000 plus registrants that was very easy for them to be able to do but they were having a hard but they were making their money off of sponsor revenue by giving uh but by having their
Maria Tedjamulia (01:12:54.011)
Oh.
Sarah Fejfar (01:12:57.78)
speakers pay to come on and get access to that much traffic and they were not selling much of their offer on the back end like maybe like five to ten of their high end like you know ten to fifteen thousand dollar offer
Maria Tedjamulia (01:13:15.244)
Okay.
Sarah Fejfar (01:13:19.504)
I was explaining to them the same thing I explained to you. It's just like, it's not an event that's optimized to sell you as the coach and to like edify you. But you know, that could be an option where you're considering chart if you're going to pay to drive that much traffic to something, then you might be able to get Your
Maria Tedjamulia (01:13:20.043)
Mm-hmm.
Sarah Fejfar (01:13:48.328)
speakers to pay you to be able to have that stage. You know, and it's not it's not probably a lot, it's probably somewhere between like that and the two to 5000 range. But it could help then drive a little bit of revenue. And because I feel like a person I was talking to probably ended up netting.
Maria Tedjamulia (01:13:53.441)
Mm-hmm.
Maria Tedjamulia (01:14:02.428)
Okay.
Sarah Fejfar (01:14:18.872)
maybe like 150,000 between sponsor revenue and selling maybe like five of their 10 to $15,000 things. So that's.
Maria Tedjamulia (01:14:31.135)
Okay. In regards to sponsorships, question about that. If a speaker were to come on, or when speakers come on to events and pay, like as a sponsor to speak, as a host, do I build it into the terms and conditions to share the registrant's emails with them, or are they responsible for pitching in a way that gets people opt-in?
Sarah Fejfar (01:14:35.492)
Mm-hmm.
Sarah Fejfar (01:14:41.035)
Mm-hmm.
Sarah Fejfar (01:14:53.74)
Most people, most sponsors, if they've done this before, they want a list. Yeah, they want a list, yeah. But they'd also, but then you also would make terms with them on if they get to pitch or if they, like, if they get to make a full blown offer or if they just get to mention how to get ahold of them.
Maria Tedjamulia (01:15:00.131)
Okay, they'll get the list with it, okay. Okay.
Maria Tedjamulia (01:15:23.019)
Okay.
Sarah Fejfar (01:15:23.264)
Yeah, and you get to choose what the terms are. And I remember the person I was talking to saying that even though they were so clear, they still had a couple who kind of towed the line and, you know, did more than more than the soft, here's how you can get ahold of me, did more of like a full pitch and was distracting. And because they were preferring a model where there was no pitching. But
Maria Tedjamulia (01:15:26.671)
Mm-hmm.
Maria Tedjamulia (01:15:42.86)
Yeah.
Sarah Fejfar (01:15:51.724)
know your logo is going to be prominent in absolutely everything we're going to definitely make sure that it's clear how they get hold of you and what you do but your 15 to 20 minute slot or whatever is meant to teach them something.
Maria Tedjamulia (01:15:51.809)
Yeah.
Maria Tedjamulia (01:16:08.952)
Mm-hmm.
Sarah Fejfar (01:16:10.136)
The other thing I'm thinking of, I don't want to forget to tell you is this definitely is a good candidate for a Bring a Friend program.
Maria Tedjamulia (01:16:23.393)
Oh, okay.
Sarah Fejfar (01:16:23.82)
Yeah, because moms like to tell other moms about stuff. So I would definitely.
Maria Tedjamulia (01:16:28.353)
Mm-hmm.
Sarah Fejfar (01:16:33.936)
I actually I have a podcast episode for you to listen to. It is with Ashley, Ashley Klein or Ashley Stanford. I can't remember which last name is on it. And she talks all about programs like that and is an expert at it in fact. But yeah, I'll send you that one afterwards to listen. I think that would be really helpful.
Maria Tedjamulia (01:16:39.39)
Oh, I love that.
Sarah Fejfar (01:17:03.648)
But just something to think about because I think you could probably drive up your numbers significantly and make good use of your paid traffic by turning it into a
Maria Tedjamulia (01:17:04.097)
I appreciate that.
Sarah Fejfar (01:17:17.164)
Yeah, by leveraging the bring a friend get like two for one.
Maria Tedjamulia (01:17:21.511)
How do you do that generally? Like, is it a code or?
Sarah Fejfar (01:17:24.172)
Well, usually you would put some sort of, oh, in this case, the podcast episode, I'm gonna recommend to you, they actually have a widget you can add to your thank you page where it...
Sarah Fejfar (01:17:44.976)
puts a unique link so they can almost like become an affiliate instantly and share and then get like their ticket paid for or half off because of sharing it with someone who takes it on. Otherwise, if you don't want to... Yeah, it's... What is it?
Sarah Fejfar (01:18:15.628)
It's called Why Your Event Needs a Pre-Launch Runway with Ashley Stanford. But the, she's got lots of great ideas in there for, cause she does, she has experience in things like fun runs and stuff like that where, and your event kind of falls into that category where your niche is like, that's not almost half.
population, but there's so many people who fall into this category of like working mom, entrepreneur mom. And whereas, you know, if it was something for random, you know, women with scoliosis like me, it would it would be a little bit hard for me to instantly on a thank you page be given this like referral code and know who I'm going to go to share it with because
I actually don't know off the top of my head. Well, maybe, yeah, maybe my trainer from the gym, I think she told me she has, but like, you know, whereas if it was a mom who's either a working mom or a entrepreneur mom, like that's easy. And I can come up with a dozen names without thinking too hard, right? So you have.
Maria Tedjamulia (01:19:40.579)
Mm-hmm.
Sarah Fejfar (01:19:41.076)
one of those niches where optimizing for a bring a friend could be great and you could use like an actual paid tool. Like I think it's Ice Cream Social is one of her brands that does this or even just the verbiage that is, coming to an event, coming to this event is gonna be more fun with a friend. So who are you gonna, you know.
share this with someone that you know right now while you're thinking of it, some sort of language like that and then additionally following up at all of the follow-up emails with copy that they could just easy copy paste and share with a friend. Yeah.
Maria Tedjamulia (01:20:24.971)
Yeah.
That is a great idea. I hadn't given much thought to that strategy. I think it could really have a good, good impact.
Sarah Fejfar (01:20:34.324)
I think there's, yeah, I think there's some power to that. I know one of my favorite mentors is Brendan Burchard and he is famous for the $97 ticket to his in-person events and you can bring a friend for free. And they say with an optimized bring a friend, you could increase your audience size by
30 some percent. So it's worth investing into a thoughtful process there.
Maria Tedjamulia (01:21:12.545)
Yeah.
Maria Tedjamulia (01:21:18.823)
Okay.
Sarah Fejfar (01:21:18.856)
I think I've given you a lot to think about especially at what like it's 1030 at night your time.
Maria Tedjamulia (01:21:27.121)
I'm just getting started girl. After bedtime.
Sarah Fejfar (01:21:28.556)
It's exciting though to plan. Yeah, well this is when moms get to stay at home moms get to work. It's when they're asleep.
Maria Tedjamulia (01:21:39.171)
It's true. Yeah.
Sarah Fejfar (01:21:41.38)
What else is on your heart? Is there anything else that you'd want to cover before we wrap?
Maria Tedjamulia (01:21:46.647)
You know, I do have a question about the technical question, because you have great experience in all parts of events, everything from the strategy to the technical piece of things. With the you mentioned Brendan Rashad's event, where he does bring a friend for free for virtual events. How does that easily work? Is there is there any program software?
Sarah Fejfar (01:21:48.984)
Mm-hmm. Yeah.
Sarah Fejfar (01:21:56.708)
Mm-hmm.
Sarah Fejfar (01:22:03.368)
Mm-hmm.
Maria Tedjamulia (01:22:14.955)
Uh, link, I mean, how would you approach it? If you had, I'm using Kajabi. Let me just say that I'm using Kajabi as my checkout. Uh, do I just.
Sarah Fejfar (01:22:20.018)
Mm, okay. Yeah.
Sarah Fejfar (01:22:25.508)
I would, what I would do is I probably on, I'm a Kajabi user myself and a huge fan, I would probably add a name and email field to the checkout page.
Sarah Fejfar (01:22:45.296)
to capture or actually, now I'm thinking about it, have them completely, I'm a big fan of eliminating any friction in the buying process. So I think this would, the bring a friend part would fall into the category of like t-shirt size, really nice to have, do not need that in order to take their money and their email. And so we wanna optimize for name email and then,
Maria Tedjamulia (01:23:12.207)
Mm-hmm.
Sarah Fejfar (01:23:13.124)
purchase done on the thank you page. That's where I would put
Sarah Fejfar (01:23:24.976)
on the thank you page that's probably where you should put a video from you upselling the VIP and I would do it as in Kajabi I would do that as a
Maria Tedjamulia (01:23:34.101)
Okay.
Sarah Fejfar (01:23:42.132)
a one click upsell. Yeah. And then on the
Thank you, Paige.
Sarah Fejfar (01:23:55.352)
That's where I would probably.
Sarah Fejfar (01:24:02.86)
haven't done it with Kajabi before. So I'm thinking through this live. And that's where I think I would put a name, an email field to bring a friend. I almost want to go open up the growthday website right now and see how they're selling the
Cause they're doing, you know, they doing the, Brendan's doing an event every, or every first of the month right now. And I have a hunch that it's being run the same way where it's like a $97 ticket with a bring a friend for free. I'm trying to remember, cause back in the day before he was using circle.
He was using Kajabi as the bring a friend and I'm trying to picture where it was. So you check out and then you do the one click upsell to sell the VIP. I think it's on the thank you page then and put the collect a name and email of the friend that you wanna bring.
Maria Tedjamulia (01:25:11.456)
Okay.
Sarah Fejfar (01:25:11.768)
That's what I would do. And you could also follow up by email and send them to a totally different.
Sarah Fejfar (01:25:27.872)
Yeah, and send them back to that thank you page that or a different version of it that collects name and email of a good guest.
Maria Tedjamulia (01:25:38.127)
Okay.
Sarah Fejfar (01:25:38.832)
Now you're going to make me, I'm going to go into all of the events that I've bought in the past and go look at the language and how, where it was. I'm pretty sure that's, that's the model with Kajabi. That's how you would do it. Cause then you would just do a super simple form on the thank you page for, to collect name and email of the guest.
Maria Tedjamulia (01:25:57.675)
Okay. And then from that form, then I would have a follow-up sequence where I'd reach out to that person, but Hey, you just got a complimentary ticket from your friend. So-and-so here's how to claim.
Sarah Fejfar (01:26:03.919)
Mm-hmm.
Yeah. Because I think you still. Yeah, here's how you redeem it. Because I think.
at it because I'm trying to figure out how we get their, you know, like permission to email them, you know, because they didn't opt in.
Maria Tedjamulia (01:26:24.975)
Mm-hmm. Look at that too. How can I help? How can I get you?
Sarah Fejfar (01:26:29.26)
Yeah, I feel like I need to figure this out and then tell you how. I'm going to take that as my like homework item. Bring a friend with Kajabi and doing it in more of like a manual versus like buying a bull done tool like ice cream social. Got it. All right. It's on my homework list.
Maria Tedjamulia (01:26:35.829)
Okay.
Thanks, Sarah. I appreciate that. That's very helpful. Thank you. You're so kind.
Sarah Fejfar (01:27:00.728)
What else?
Maria Tedjamulia (01:27:02.651)
Very kind. I think that that's very helpful. My last question for you is, I'm new to this virtual event space. As you've seen entrepreneurs come in and create their first virtual events, are there any common...
Sarah Fejfar (01:27:18.441)
Mm-hmm.
Maria Tedjamulia (01:27:30.115)
blind spots that you see entrepreneurs have and things that I should be aware of to make sure that I don't miss so that it sets me up for better success in the end.
Sarah Fejfar (01:27:44.016)
I think it really, yeah, I mean, it really depends on what model you end up deciding on, but I'm just such a fan of.
Maria Tedjamulia (01:27:45.495)
beyond what we've already talked about.
Sarah Fejfar (01:27:56.192)
showing up human and authentically and live and that being enough really. Yeah to be able to because people just want to see that you're in virtual it's like they just really do want to make the purpose really is to get to know like and trust you and I think that happens
Maria Tedjamulia (01:28:06.728)
Okay.
Maria Tedjamulia (01:28:24.099)
Mm-hmm.
Sarah Fejfar (01:28:25.644)
absolute best when they're alive and they can interact with you and see that you're human. You know, it just makes everything more real. I know we're still like hanging out in a zoom window, but there is just something to be said for two way communication that makes it an event versus watching Netflix.
Maria Tedjamulia (01:28:35.205)
Mm-hmm.
Maria Tedjamulia (01:28:55.983)
Sure. Yeah.
Sarah Fejfar (01:28:56.171)
But you got to think about what.
Sarah Fejfar (01:29:01.42)
what's my goal and can I accomplish if it's if it's list building, can I accomplish it with a pre-recorded summit? Yeah. But if it's something more, then I think it needs to be live, like we talked about, just to kind of amp up that human factor. And then I think
Maria Tedjamulia (01:29:25.187)
Mm-hmm.
Sarah Fejfar (01:29:31.5)
There's just so many things that change based on if it's pre-recorded or if it's live. But if we're assuming that it's live, then I think not doing it yourself, having somebody there with you is so important, even if it's just to moderate the chat and to keep an eye on letting people in or just who knows what. But.
Maria Tedjamulia (01:29:59.791)
Mm-hmm.
Sarah Fejfar (01:29:59.924)
I would definitely have an assistant of sorts, a friend that you can be like, could you come join for free and help me please? That is ideal. And I think there's, and then just having done a practice, even if it's just yourself of how you're going to get in and how you're going to get out of it if you're doing it live is great.
Maria Tedjamulia (01:30:05.875)
Okay. Come help me. Yeah. Okay.
Maria Tedjamulia (01:30:27.886)
Yeah.
Sarah Fejfar (01:30:29.72)
You're a podcast host, so you talk all the time. This is, but, and I think a big blind spot for people is the money part. And so doing your due diligence and running the numbers on what you need to spend money on and what that will cost and knowing where the revenue is gonna come in, I think is super helpful is that you're not surprised.
Maria Tedjamulia (01:30:34.643)
Hehehehe
Maria Tedjamulia (01:30:52.719)
Mm-hmm.
Sarah Fejfar (01:31:00.652)
Yeah, I think that's a big piece.
Maria Tedjamulia (01:31:04.175)
Fabulous, okay.
Sarah Fejfar (01:31:07.384)
Yeah. And then, yeah, I have your go with the summit route.
Sarah Fejfar (01:31:16.48)
whether they pay to come, but more importantly, if they don't pay to come, I think there should be some commitment on their part about how they're going to share it organically, especially if you're paying for the traffic. Because I mean, it's just such a big deal that they're getting access to that size of a community live.
Maria Tedjamulia (01:31:35.439)
Okay, for the speakers. Yeah.
Maria Tedjamulia (01:31:45.099)
Mm-hmm. Okay. All right. That's good to hear that. So it's fair for me to be like, hey, you're required to send this many emails, do this many social posts, that kind of thing. Not required, but maybe like, hey, like, will you pull your part here?
Sarah Fejfar (01:31:46.288)
It's a big room.
Sarah Fejfar (01:31:52.368)
Mm-hmm.
Sarah Fejfar (01:31:59.448)
Well...
Sarah Fejfar (01:32:04.908)
Yeah, it really depends on what stage business they're in. But.
I think some reciprocity would be good. Yeah, a friendly way. Yeah, I think so. And I mean, I think you have a lot of bandwidth if you do decide to go the sponsor route of different. But definitely, just I would focus on curation if you go the summit route. Just be very, very careful about.
who you bring in and how they complement each other and you. Now I wouldn't expect to get free speakers with an
Maria Tedjamulia (01:32:50.667)
Okay.
Maria Tedjamulia (01:32:55.151)
care.
Sarah Fejfar (01:33:00.512)
like a smaller than what you've identified audience.
but if you are gonna drive 2000 registrants, that's significant. And I think you could get away with asking for the speakers to come for free or even paying. Mm-hmm.
Maria Tedjamulia (01:33:24.289)
Okay.
Maria Tedjamulia (01:33:30.927)
Thank you so much, Sarah. This has been so helpful. It's been so great to be able to talk through these questions that have just been ping-ponging in my head and talk to somebody who's an expert at this. So helpful.
Sarah Fejfar (01:33:31.526)
You're welcome.
Sarah Fejfar (01:33:38.116)
Yeah.
Sarah Fejfar (01:33:43.785)
That's fun. That's my favorite thing. Yeah, I think you have a lot to iron out, and then you can kind of, in terms of format, and kind of basically deciding what your goal is, and then decide, and then that will dictate your format, I think. And yeah, I think that's the biggest question to answer. Is your goal?
to get to build your email list or is your goal to build your email list and sell your thing? You know, and if it's to sell your thing, then.
Maria Tedjamulia (01:34:19.735)
Yeah. Okay.
Sarah Fejfar (01:34:25.28)
optimize for the fact that you're doing a launch and follow a tried and true method so that you can really get a sense for how is the pit, how did the pitch go? How are you converting? So that you could do it again and not, you know, work on iterating and improving on kind of how the launch went. Yeah.
Maria Tedjamulia (01:34:32.65)
Yeah.
Maria Tedjamulia (01:34:44.287)
Yeah.
Maria Tedjamulia (01:34:51.975)
Okay. Well, I will keep you posted on what I decided to do. I'm going to make a decision here within the next probably 24 hours or so, because I just sent out some speaker invited emails today. And so I've got to decide whether I'm going to continue forward with those or if I'm going to get up and do a three day because, and then just looking at, like, like you mentioned, looking at what are my true goals and really going all in and whatever that is, whether it's the revenue or the leads and owning.
Sarah Fejfar (01:35:05.197)
Yes.
Sarah Fejfar (01:35:16.72)
Mm-hmm. Yeah, yeah. Yeah, are you launching a product or are you building a list?
Sarah Fejfar (01:35:28.864)
I'm excited for you either way. That sounds fun. Thank you so much for coming on the show today, Maria. I appreciate it. And I just wish you the absolute best on your virtual event.
Maria Tedjamulia (01:35:30.455)
Thanks. Thank you.
Maria Tedjamulia (01:35:44.087)
Thank you so much for having me, Sarah, and we'll, whatever it is, it's gonna be amazing. So thank you. Yay, okay, great. Love to have you.
Sarah Fejfar (01:35:47.112)
We'll be in touch. Yes, it will. And I'm going to come. One registration done. Check. All right. Take care.
Maria Tedjamulia (01:36:00.172)
Check. Great. Thank you and take care as well.
