Sarah Fejfar (00:05.18)
Today I brought in a Green Room Central Studios Jill Stanton, founder of the Millionaire Girls Club, a global network of powerful female entrepreneurs who value connections with depth, white hot ideas, luxurious experiences, and want to indulge in the fun side of success. We're definitely talking my language here and I am especially stoked that we're both moms.
Sarah Fejfar (00:30.434)
We're both lifelong learners and have a shared love of travel. My favorite Jill, welcome to green room, central studios. Say hello to Linchpin Nation.
What's up guys? I'm so happy to be here. Thanks for having me.
Sarah Fejfar (00:44.522)
So excited. So Jill, this podcast is built on the belief that being in the room is everything. And as a little backstory for you, just over six years ago, I got into a room that changed the entire course of my life within 11 months of me getting into my first four day personal development seminar.
Sarah Fejfar (01:07.834)
I had left a 16 year corporate career. I'd sold our home. I'd paid off all of our debt that we'd been under for like a decade and a half. I'd moved my family across the country, started my own business. I mean, just like massive shifts, right?
Is that all? In only 11 months?
Sarah Fejfar (01:26.374)
And all that to say, to start us off today, I would love it if you would share a story of a room that changed your life.
That one's easy. It's tropical think tank back in 2014. So that was a event that Chris Ducker was hosting when he last lived or when he lived in the Philippines. And Josh and I, my husband and I, were living in Chiang Mai, Thailand at that time. We had just gotten married, just started our second business together, which was Screw the 9 to 5. And we were in Malaysia actually and Josh randomly.
Sarah Fejfar (01:55.459)
went on Twitter. We both didn't use Twitter at that time. He randomly went onto Twitter and started following Ducker out of nowhere, just like it was so serendipitous and saw that he was launching this event. It was, at the time for us, a decent amount of money. It was like $3,000 a person, right? It was 6G for us to attend plus flights plus blah, blah. But that one room
Sarah Fejfar (02:14.687)
Sarah Fejfar (02:25.313)
huge for us because one, we got to meet growth-minded entrepreneurs at the time we were in Chiang Mai, Thailand, which was like, it's beautiful and it was like a digital nomad hotspot and it was fantastic and we met our people, but it was also very like slow-paced, very peaceful, you know, very cheap to get by. You didn't have to earn a lot of money. And so we met some amazing people and we wanted more. We wanted people playing at like a whole other
Sarah Fejfar (02:51.487)
Mmm, mm-hmm, mm-hmm.
and Ducker was bringing in Amy Porterfield, John Lee Dumas, Pat Flynn, Greg Hickman, Caleb Wojnack, who else at the time? Natalie Sisson, and then Ducker. And maybe I'm forgetting someone else, either way. That room was huge for us because that was when we met John, JLD, and him and his now wife, Kate, are.
Sarah Fejfar (03:13.002)
Like we've been friends for 10 plus years. We've done so many life things together. We've traveled together. We are growing families, not together, but like alongside each other. We're not sister wives or anything yet. We've collabed, yeah, we've collabed together. We've done promos together. Like we've been in each other's lives through like some really pivotal moments. It's also where I met Amy Porterfield, who's been a friend of mine for 10 years now.
Sarah Fejfar (03:42.017)
Yes. But you're close.
Speaking at my event next year, like it's been such a pivotal that was truly a Room that changed the game for us like or at least knocked over a domino For us. I would say it's like it was a domino knocker over for us
Sarah Fejfar (04:18.102)
And was it the first time you'd had exposure to so many people that were like-minded in the sense of growth and expansion and entrepreneurship?
Mm, it was the first time that I had been in a room with people playing a whole other level like I was around growth minded people because we lived in a digital nomad hotspot like Everyone there was pretty much entrepreneurs So just by you know choice of life path those people are growth minded But that was my first time where I wasn't
where I was around people making like millions of dollars or multiple, multiple hundreds of thousands of dollars versus like a lot of the people I was around at that time were working towards their first hundred grand, so were we at the time, you know? And so it was my first introduction into like a higher caliber or entrepreneurs who were just a bit further along in their journey, I should say.
As I was prepping for our conversation, I listened to your Millionaire Girls Club podcast episode, the one where you and your husband Josh were talking about your most recent Ayahuasca ceremony. And first, it sounds absolutely amazing. And I totally want to do that. It's interesting. I feel like that's the second time that specific plant medicine has come up.
in the last month for me. I feel like that's just weird. And second, I found it really interesting when you shared that what came up for you during that ceremony, which was designing amazing experiences for people is your gift and it's not something to shy away from. And I want you to tell me more about that. And also, when did you first...
Well, she's calling you.
Sarah Fejfar (12:07.017)
notice your gift and your calling and how are you leaning more into that now inside the Millionaire Girls Club?
Well, I actually noticed it back in my 20s. Like I used to always host dinner parties that would bring my friends together. I always wanted to like have a cute vibe and a cute aesthetic and candles and like that stuff always mattered to me. I, it just, I think with Ayahuasca really clicked for me. Like my attention to detail and my love of aesthetics is actually really useful.
Sarah Fejfar (12:18.235)
Sarah Fejfar (12:25.96)
Sarah Fejfar (12:37.298)
in this business model. Like, was it that useful and screw the nine to five? I don't know. You know, like I wasn't really doing luxury retreats. Like we were running bigger events, like it was a volume game for us. And it was more of an impact game for us. Now it's like a close knit, intimate, high end focus. And so yeah, my love of aesthetics and like details and
Sarah Fejfar (12:50.907)
just the nuances of what happens when you bring people together offline and create like a premium experience. Like that stuff really matters to me. And I used to kind of like, I don't know, people would just be like, oh, Jill always like, she wants to control everything or she wants to like control the details or move things around or like the lighting needs to be perfect. And I'd be like, oh.
Sarah Fejfar (13:14.297)
Sarah Fejfar (13:27.305)
You know, like I almost like took it as a slight, but then it came up in Ayahuasca for like, no, that's what makes your experience is good. Now, with that being said, I very much had an experience earlier this year that taught me all the things that I needed to learn in order to make my events better. Like I had an experience at my St. Lucia retreat where it just was not what I wanted it to be. It was not the level or the caliber or the experience that I had envisioned. And that gave me like a ton of contrast.
Sarah Fejfar (13:39.793)
and a lot of lessons to figure out, well, what do I want then? Like, how do I run events? Like, what matters to me and what are the details I wanna focus on and where can I stop abdicating, like, decision-making power to event planners or whatnot? And so it really helped me hone my vision and the structure of my retreats and how I lead them. Like, I really didn't think I was, I've had a lot of big shit this year, truthfully.
2023 was the year I never saw coming for my own like leadership and vision and all of that. Like I've become a better leader of myself, of my vision, of my family, of my clients, of my business, of my journey. Like there's so many other things that I've honed this year because of things not going according to plan that I really think will set me up for like big advancements and moves in 2024 and beyond. And like,
Sarah Fejfar (14:31.876)
Sarah Fejfar (14:50.035)
how I grow this network because it's very different to the business I used to grow, which was Screw the 95, which was volume and traffic and funnels and podcasts and social media and email lists and all the things, like all the things you're quote unquote supposed to do. And so then to turn off that side of my brain and be like, well, wait a second, I'm no longer in a volume game, I'm in a like relationship game and experiences and events and like.
Sarah Fejfar (15:08.741)
Sarah Fejfar (15:21.061)
I don't know, it's just different. So it's been a learning edge for me, but one that I'm like super pumped about now, now that I've found like my feet and I've got a bit more awareness around it. It was challenging to be a method.
Sarah Fejfar (15:36.249)
Yeah, but I'm sensing that the playing of the new game that's more intimacy and relationship based is almost something that you've been built for your entire life and called to do.
Yeah, I feel like it's, I mean, even in my human design, I'm a four line, I'm a manifesto, two, one, two, a one four. Um, and I'm quad right, which if you know human design, it's like someone who's highly receptive, like I can read the energy of a room, like I'm just, I can see if people aren't vibing or if like, I need to move people to different seats or I can see if the energy is dipped or if like, how someone might be perceiving a certain session or. You know, am I saying Lucia retreat? I.
Sarah Fejfar (16:09.224)
Sarah Fejfar (16:13.303)
Oh, I love that.
Sarah Fejfar (16:18.182)
I fucking knew this one chick was off and I approached her about it. I was like, what's going on? What's wrong? And she's like, no, it's nothing. I was like, I know something's up. So just tell me what it is. Like I know it. So just tell me what it is so I can solve it. And so that's been really useful in my, in this journey. And then, yes, you're right. I was also a bartender for 10 years. So I've got the gift of the gab. I know how to carry a conversation. Plus I'm a four line in HD. So I'm...
Sarah Fejfar (16:31.376)
a relationship builder, I'm a connector. I create opportunities through my network for myself and for my clients, for my community, like all of that, for the people who are in my life. And so I'm just learning to hone that skill and strength for myself, because I also have a lot of, you know, pre-existing experiences with women that kind of made me like, I don't know, a bit gun-shy to actually like really embrace that side of me and like.
Sarah Fejfar (17:17.553)
step into that power that I have. Yeah.
Sarah Fejfar (17:21.605)
Right. I want to talk a little bit more about details, because it's one of my favorite words and favorite parts of events. I've been producing events for over 20 years and I know the details matter and both in the sense of paying attention to the details while planning events because it prevents problems before they become problems, but also like little things like you were mentioning like candlelight and the
Sarah Fejfar (17:49.049)
music selections or even the volume of music and or the style of floral arrangements. I think I believe guests notice that stuff and it all adds up to that total experience. And I also find that everyone who's really passionate about events has a few specific details that matter to them more than others.
Sarah Fejfar (18:13.505)
I have a lot because I'm so passionate about events like location and food and flowers, but I would love to hear what details do you value spending your time and attention on as you create experiences for guests?
So this is, I now have this awareness because I missed the mark on this in my St. Lucia retreat. And I feel like, well, no, I know. I abdicated a lot of decisions around that to my planner, which is fine, I guess. I probably had to learn that lesson, but she's great. I mean, my planner is great. And she was definitely the ace up my sleeve. And I came out.
Sarah Fejfar (18:44.553)
out of that experience with like even more attention and detail. Like now when her and I met up to plan my Mexico experience, like she probably never saw it coming how I was coming to that. I was like, Hey, Chrissy, okay, so here's my mood board. Here's what I want the food to look like. Here's the scent I want upon arrival. Here's the lighting. Here's the flowers. Here's the blah, blah. You know, like I would just run off the fucking deep end because I had an experience where nothing really went my way in. Like I.
Sarah Fejfar (19:03.049)
Sarah Fejfar (19:25.341)
Oh, the details like they drove me crazy in St. Lucia because they were so out of my control, which really forced me to make some great decisions, which was moving away from hotels, um, moving away from resorts where I actually don't have control over their lighting or their sound choices or their table arrangements or anything like that, like their rooms, the caliber of things, how they maintain the like grounds. Like none of that was in my control, which was
Sarah Fejfar (19:39.064)
Sarah Fejfar (19:43.337)
Sarah Fejfar (19:48.814)
very frustrating for me in St. Lucia. So the decision I made with that piece of experience was, okay, I'm moving away from resorts. Unless I get to, when I get to a place where I will do like a boutique resort buyout, that's a different story. Cause then I can come in with all my like, I don't wanna say demands, but preferences. But demands, demands. So for.
Sarah Fejfar (20:15.675)
Mmm. Mm-hmm. Preferences.
for the next few retreats, I'm renting mansions because I can control everything in that. And so, you know, I said to my planner, don't hit me with floral bouquets that are like fucking birds of paradise and any of those, you know, flowers that are like long and stiff and bleh. I want like lush and tropical and peach and peonies. And you know, like I want, ooh, like glam, lush. Yes, I want it.
Sarah Fejfar (20:28.933)
Sarah Fejfar (20:40.486)
Sarah Fejfar (20:46.33)
I want it to feel organic. I don't want it to be so... yeah.
Lush is the best word, like lush and glam and tropical. Like I want color and I want fullness and, you know, volume, volume of lushness, which sounds ridiculous. But it matters to me. Like I went into, so she's poor, my poor planner, cause I was like, hear me when I say this, when people arrive.
Sarah Fejfar (20:54.938)
Sarah Fejfar (21:09.619)
I love your specificity here.
I want coconut lime scented diffusers. And she's like, okay, great. And I was like, no, no. I want coconut lime diffusers. Do you like, I'm serious about that. I need that scent when they arrive. And I want cold towels and they need to be scented with this like frangipani scent. Or I want like this chilled tea, like I'm getting a custom tea made.
Sarah Fejfar (21:28.285)
which is very tropical and fruity and light. And, you know, I want that in these kinds of glasses. And so I've just been like, in my head being like, what would I want that arrival experience to look like? Then once they've walked in the door, what do their rooms look like? You know, like how are they greeted? What does the soiree, like the welcome dinner look like? And what is that menu? And what are the, what's the lighting that goes with that? And what is the, you know, so it's been really fun this time around because I've.
Sarah Fejfar (21:51.462)
Sarah Fejfar (22:17.234)
I've stopped abdicating that for myself, which I don't actually know why I did that. Probably like, I don't know, not wanting to seem demanding or rude or high maintenance or whatever it was. And now I'm like, what am I talking about? I'm the visionary for the event that I'm running. Of course I need to have a hand in how it looks, what the flow of it is, what the experience is, how the women are received, like all of that. And so when you were saying location, that's now a new level of detail. So
Sarah Fejfar (22:35.675)
Sarah Fejfar (22:41.785)
Sarah Fejfar (22:46.129)
My current level of details, as of now at least, I'm sure I'll continue to add more. But my level of details currently are views. So important to me. Like views, everything is based around views for me. Really, it really matters to me.
Sarah Fejfar (22:56.041)
Hmm. Could not agree more. You can't, you can bring in all sorts of, you can bring in flowers, you can bring in furniture, you can bring all the things, but you cannot change the view. You can't. Yeah.
Yeah, man. If you're staring at a cement wall beside you, you're just like, no, no amount of florals or lighting is gonna fix that. So view, lighting, like I love a good colored light setup, like hot pink and purple or red and purple, something like that. Flowers, music, scents and food. And also I would say the biggest attention to detail is like who's in the room or who's at the table.
Sarah Fejfar (23:31.846)
Sarah Fejfar (23:36.555)
Like especially where I'm going, like that, I'm about to, well, I am running a high-end private network. Like that matters. That trumps everything. Like who's in the room? That, step number one, who's in the room? Step two, what does the room look like? Three, what does the room smell like? Like I don't know if anyone else goes into this, but I do and it matters to me, so like.
Sarah Fejfar (23:50.676)
Oh, right. Yeah.
Sarah Fejfar (23:55.854)
You know, just decor and vibe and aesthetics and scents and sounds and lighting and it all comes together.
Sarah Fejfar (24:11.529)
But I think in order to curate that experience for your guests, you need to be at your highest and best energy. And it's like you're gonna be a little off if you're not paying attention to those details. And like you're gonna be in, what is it? You're not just honoring who you are and you're like, you'll sense that. And it won't.
Sarah Fejfar (24:36.901)
like your guests will that you know, it's like a horse smells fear or whatever they say is like your guests will sense that too that you're a little off. So I love that you're honoring that you have preferences.
And I feel like my guests in my St. Lucia retreat most certainly could feel that I was off. That's why I think it was like my biggest training ground for like, Oh, Jill, you're running an events company now. You're no longer run a coaching brand. Like it's different. Your energy deeply matters to the experience. And like, I was just not my best self on my second retreat that I ran, which I get also like from like.
Sarah Fejfar (24:53.533)
Sarah Fejfar (25:00.588)
Sarah Fejfar (25:06.738)
Sarah Fejfar (25:10.364)
give yourself a fucking break, Jill, it was your second retreat, but also, like I want to always continuously raise the bar for my experiences, I want to be different than what is out there. And you know, like I think a lot of masterminds, well first, my stuff isn't a mastermind, so clearly that's a delineating factor, but also for a lot of masterminds, it's like, I don't know, like basic ass lunches. You know, like, oh, there's coffee, tea, and water. Cool.
Sarah Fejfar (25:17.497)
Sarah Fejfar (25:39.514)
Sarah Fejfar (25:42.882)
great coffee, tea and water, how exciting. You know, like I just wanna be different. I wanna everything I want. I just, I will not be for everybody. My stuff will not be for everybody, but for the people that it is for, they'll really get it. And they'll appreciate the aesthetics and the experiences. Like not everyone wants to travel internationally, but for the people who do, and like who seek that level of like lavishness, they'll wanna be a part of it.
Sarah Fejfar (25:55.241)
Sarah Fejfar (26:10.347)
Some people like windowless conference rooms for some dumb reason, I don't know why. That is not my stuff. Some people like box lunches and coffee, tea, water stands. That is not my stuff, so.
Sarah Fejfar (26:25.393)
Oh, I feel chest tightening already. Just hearing those words.
Like outdated flooring? No, I'm not doing it. Windowless conference rooms, meeting rooms? No, we're not doing that.
Sarah Fejfar (26:32.89)
Yeah, I was just...
Sarah Fejfar (26:36.625)
Yeah, I was just, yeah, I get it. The cool thing is you've done the work clearly and the personal development space and like all of these learnings are really teaching you exactly what you don't want so that you can refine what you do want. And like that you're, I think there's so many people in this space that.
kind of panic and feel the sense of failure and the imposter syndrome and like don't press forward and you're clearly not that. I wonder this really high level of preferences and attention to detail, I'm madly in love with that. I'm wondering, is there a tie to caring for others for you? Is that part of why you do that?
I've never even thought of it through that lens, but I love that because I've always been a nurturer. And this is just, I guess, another way that I choose to love on people is like, for example, one of my St. Lucia things, again with the details, was I wanted to get everyone their own floaty that I like, I thought of their of them and their spirit and then picked a floaty for them, you know, so like, there was like my
Sarah Fejfar (27:38.342)
Sarah Fejfar (27:42.953)
Sarah Fejfar (27:48.666)
Sarah Fejfar (28:00.413)
client Tina who's like a walking talking rainbow so I got her a giant rainbow or you know I have had a client Jen who's like loves money and is very sassy so I got her like a stack of cash floaty you know or Bridget who had just gotten married so I got her a giant diamond ring floaty you know like there's just so that level of attention to detail but also in my eyes it's like also how I
Sarah Fejfar (28:08.381)
Sarah Fejfar (28:24.25)
Sarah Fejfar (28:31.169)
Here's your essence in a floatie. So I think it's how I love on people as well and like how I show them that I care and that I'm paying attention. And then also like truly like one of my edges is continuing to refine who's in the room. I think that was a big lesson for me this year as well as like saying yes out of just not wanting to feel bad.
Sarah Fejfar (28:34.177)
Sarah Fejfar (28:41.957)
Sarah Fejfar (28:49.916)
Sarah Fejfar (28:59.457)
or wanting to feel mean for saying no. But it is absolutely my job to say no to people who might be misaligned. Yeah.
Sarah Fejfar (29:07.589)
Yes. Yeah, yeah, because it's a disservice to everybody else in the room. Yeah, I think I think people. Yeah, in this sense, it's not a filling the room issue. It's it's a not wanting to feel bad issue, because I imagine there's so many people who so many women who feel called to be a part of this club because of the exclusivity, because of the curated experiences, because of who's in the room.
Sarah Fejfar (29:36.861)
And yeah, it would feel bad to turn people away, but you're doing just such a service to everyone else, by curating who's in the room. I think the cool thing is all these lessons, it sounds like that you had over the past year, clearly defining what you do want going forward, but also it's helping you.
Sarah Fejfar (30:00.497)
build a machine that's scalable, right? Like where you're like, every time we do have to pay attention to the scent and every time we do have to pay attention to the view and every time, not like where, you know, you're building a thing that's the same every time, but you're building a thing that is like a repeatable experience that has the values that you want to impart as to your guess.
Yeah, like there's pillars that will always be the same, I guess, right? Like that is my like systematizable piece of it. But I just don't know how you make events systematized. I mean, not I haven't found it yet. There's a couple of things I know is like the flowers will always feel like blah, or there will always be this kind of caliber of gifts or like, I'm always going to have a boat day, you know, like I love.
Sarah Fejfar (30:34.365)
Sarah Fejfar (30:48.121)
Yeah, exactly. Yeah.
having boat trips in events for some reason, because people, you get a different view and everyone's in a good mood, and you're on the water, and it's beautiful, and you know, like all of that. So there's things that will always be systematized, but yeah, I struggle. I also don't think in systems. I really do not think in systems. Like that is not my strength. That's exact opposite of my brain.
Sarah Fejfar (31:06.939)
Sarah Fejfar (31:11.237)
So that's how my brain works. I instantly go to like, okay, how would we repeat this, this level of experience? Obviously it's not like a repeat in terms of like a stamp, but I have someone who's like, they just forgot that they preferred.
a U shape for their mastermind. And somehow along the way over the years, like maybe a room didn't fit it right. So they just did classroom and then they just kept doing classroom and then they had this realization one day, oh my gosh, actually, that's a preference. I always, we're just going to go find a different place. Like if it can't fit this and we can't all look each other in the eye while we're having these deep meaningful conversations then
Sarah Fejfar (32:01.273)
it's not for us and we don't have to put ourselves in that box, like go somewhere else. And so I do think there are pieces that allow us to, because I do feel like events should happen with ease and it's, you know, and it's, it's a, it's a big gift and that you're giving your guests, but also a huge effort. And, uh, this is nice one.
Sarah Fejfar (32:25.077)
make it somewhat systematized so it can happen over and over again with ease, you know, and also be exceptional. I heard you mention that you want to host family retreats and family is one of my highest values. So it really caught my attention when you set the intention to include family retreats as part of your offerings. And I just would love to know why is that so important to you?
I just think, I mean, Josh and I would love to attend something like that with other expanders who are raising their kids with similar values. Like, I just want to be a part of that. And I don't know any. So I was like, well, fuck it, I'm going to do it then. I have just, I also don't want to just be at any old family event. Like I don't want to be around normies. And so I want to be with high caliber entrepreneurs. And I just currently.
Sarah Fejfar (33:01.049)
Sarah Fejfar (33:06.82)
Sarah Fejfar (33:11.46)
I love it.
Sarah Fejfar (33:16.43)
don't know of any events that cater to all families. And so I thought both of, both him and I thought it would be so rad to have family experiences where you can have like couples only things. So we'll have like a team of babysitters there who can like entertain the kids and like do events and stuff with them, but we'll have couples only things. Then we'll have family inclusive things. Then we're gonna have like kid entrepreneurial challenges. And like, it'll just be such a cool thing. Like they're growing up in a family of entrepreneurs.
Sarah Fejfar (33:33.05)
Sarah Fejfar (33:48.869)
Sarah Fejfar (33:53.769)
like spark that I want to see a whole new generation become entrepreneurs. I sure as shit don't think that spirit should be dying out with the way the world's going like we need more entrepreneurs just like we need more strong men. You know, like we need people with strong values and strong masculine and strong feminine and strong family values and like entrepreneurial spirits and problem solvers and visionaries and like we need that. And like
Sarah Fejfar (33:59.877)
Sarah Fejfar (34:05.273)
Right, we do.
Sarah Fejfar (34:21.574)
the worst thing that could happen is a dying off of entrepreneurial spirit. And so we just want to do anything that fosters and like create space for families who want to encourage our kids to think different, think outside the box, not, you know, go slowly into a life of the normies. Like I just don't want that whatsoever. And so anything I can do to support that and create rad experiences. Now, with that being said, I was going to do it for next year.
Sarah Fejfar (34:37.372)
And I realized like one of my traits or habits or just maybe just from being lazy and thinking that more results come from doing more, um, as one thing I realized for myself for 2024 is like simplify to amplify. And so I decided to actually not do MGC families for 2024, um, to single focus on the club because the club is how I'm going to fill MGC families.
Sarah Fejfar (35:11.273)
currently do not have the volume necessary to fill a family retreat. I'm one year into this business properly, right? Like I only went all in on it in fucking April 2023. And so, you know, I need time to ramp that up and get my volume game going. And then I'm going to branch off into do. Um, I'm juicy families. I'm going to have plant medicine retreats called euphoria. Um,
Sarah Fejfar (35:26.545)
Sarah Fejfar (35:30.258)
and just different style of experiences for those who are looking for it. I'm also going to, I think another thing that's been big for me is like really allowing myself to set the pace or the vision for what my company facilitates because it's real easy to be like, oh, okay, yeah, I can do that. Like I've had a bunch of people, you know, it's December, people are trying to figure out what they're gonna join for next year. And I've had a lot of people be like, oh, I just don't wanna do like.
Sarah Fejfar (36:15.225)
offline stuff, I want to do virtual stuff. So I'm like, Oh, okay, like, I guess I could do and then I was like, No, what do I want to do? What do I want to facilitate? What do I want to pour into? And that's offline events. I think that's different. Not a lot of people are doing I mean, there are big events, of course, and there are people running more and more events. And there are more seven figure groups coming out, you know, that are prioritizing events. But what I want to do is like, I want to get to a place where my quote unquote scale option.
Sarah Fejfar (36:30.309)
is all offline. Like it's dinner parties, and that is my biggest like volume play. And then as people go up into different tiers is when they unlock different experiences. But my like dinner parties tier is volume and it's in local hubs. But it's for people who value offline. They don't wanna just sit behind a computer and be like, oh, I don't really like, I don't really like seeing people in person. I'm like, cool, there's tons of other things for you then.
Sarah Fejfar (36:50.078)
Sarah Fejfar (37:15.365)
That is not what we're doing here. And so that has been a big piece of awareness for me is like build what I want to build. Not what like for people who, you know, are scared to take things offline. I'm like, that's just not my people. There's tons of virtual masterminds. Have at them. Go crazy, there's tons of them. But if you want like high caliber experiences and entrepreneurs in the right rooms, then that's who I serve.
Sarah Fejfar (37:33.486)
Sarah Fejfar (37:41.776)
Sarah Fejfar (37:46.889)
Does the desire to be serving this community in this way, is this really you stepping into a void that you feel like is just not being served? Like that you wish that you had?
Well, that was where I initially had the idea. Since I've, I mean, it took me two years even like hit, go on this. Like I had a lot of stuff to get out of my own way. And I had Screw the Nine to Five, which was really rocking and rolling at the time that I had the idea for MGC. So the like, what's the word I'm looking for? Like really wrestling with like, am I gonna leave Screw the Nine to Five to start my own thing? Like that took me a while to.
Sarah Fejfar (38:14.184)
get on board with. And then even in 2022, I was like, yeah, it's good. But I have screwed the 95. It was very much a safety blanket for me. And this year was my first year of being like, no, I'm all in on MTC. I'm going to grow this company. And so I
Sarah Fejfar (38:44.369)
I want to build what I wish existed in a way that I would want to participate. Does that make sense? I don't see a lot of groups for seven-figure entrepreneurs, women, like caveat, female entrepreneurs, or excuse me, female seven-figure entrepreneurs that have a focus on the fun side of success, luxury, and strong ass curation.
Sarah Fejfar (39:08.603)
Sarah Fejfar (39:14.454)
I see a lot of groups and masterminds, but they're sitting, they are operating with you formations in meeting rooms and like basic ass experiences. There's tons of those, lots of them. I want nothing to do with that kind of shit. I want people who don't take themselves so seriously. I want people who wanna let loose a little. I want people who wanna mastermind on yachts versus in a meeting room. I want to have private chefs versus box lunches. Like I want people, I wanna create shit.
Sarah Fejfar (39:25.529)
Yes. Yeah. Yes.
Sarah Fejfar (39:32.825)
Sarah Fejfar (39:45.062)
that is different to what other people are doing because the barrier to entry of like that level of events is you need the right places, the right people on your team. There's certain obstacles that you have to overcome in order to throw what I want to throw. Now, not everyone's gonna vibe with my stuff. Not everyone's like, oh, 15 grand for a five day retreat, count me in. A lot of people are like, I don't know.
Sarah Fejfar (40:07.441)
a two day thing in a co-working space feels like what I need right now. And I'm like, great, love that for you. That's not what I'm doing though.
Sarah Fejfar (40:25.985)
you're creating something that it's impossible to buy elsewhere. Like it's impossible for them to go create it themselves because they wouldn't
Mm, I would like that.
Well, it's possible. It's just it's always going to be different. Like my style is always like I don't serve people who take themselves too seriously. Like that's they will not like my spaces because I don't take myself too seriously. And I want like a lot of my chicks come to get, you know, we vibe out. We have great sessions.
Sarah Fejfar (40:46.395)
and people like getting politely fucked up, you know? Like it is a mix of it all. Some people don't drink, some people do, some people don't wanna dance, some people do. Like I want the chicks who don't take themselves too seriously and wanna embrace the fun side of success and see what they've built and honor that and be in their bigness and like ball out in luxury things like yachts and helicopters and private chefs and mansions. Like I want the bougie fun side of it. I don't want.
Sarah Fejfar (41:02.03)
the same old cookie cutter shit that everyone does just because it's easier that way. I won't do it. So yeah, anyone who wants that is just not gonna find their way into my stuff because I'm very strongly opinionated about it. Ha ha ha.
Sarah Fejfar (41:34.125)
It's such a... It's not for you!
Sarah Fejfar (41:41.713)
But I love that you have such an intention and such a clear vision too. And I think that, yeah, I think it'll, I'm sensing repeat business because I.
I am fortunate that I have people who have come to every single retreat. Like I'm really lucky in that regard. Is that like, and that's my intention. My intention is to build a club. Like I'm not doing a volume play. I want to get it to a hundred max, like absolute max, very hard to get into ultra exclusive. People who are in it would never want to leave people who aren't in it, but are, are on the wait list would do anything to be a part of it. Like I want it to be, you know,
Sarah Fejfar (42:02.863)
Sarah Fejfar (42:17.83)
I-Y-K-Y-K, if you know, you know. You know, and like, if you know, if you're in, you're in. Like you don't wanna leave. I don't want people who just like hop to different groups. Like if that's, I get it. Like I've been that person myself. And for where I'm going and what I'm building, I want people who value long-term communities.
Sarah Fejfar (42:29.379)
Sarah Fejfar (42:45.105)
Mm, mm-hmm, mm. Almost creating a second home.
I also think from an event facilitation piece, like knowing your, like having history with your people is so powerful because you know what they like at events. You know, like you know how they like to show up, their preferences, their, you know, allergies, their food intolerances, whether they drink or not. Like if they need downtime, if they like space, like you get to know their preferences and you can design things that are, that they feel very seen in.
Sarah Fejfar (42:56.491)
Sarah Fejfar (43:00.929)
Yes, you do.
Sarah Fejfar (43:08.29)
very supported with. I like that piece. Like I want to get to know people at a deep level so that I can create stuff that takes their breath away.
Sarah Fejfar (43:28.961)
I almost feel like this is down though, like, I need to get you in touch with a concierge at like the most lux hotel and figure out how they track people's preferences.
and how they serve people at that, like their repeat guests at that like extra touch, like lux level. I'm sensing that you want to care for your club members at that level.
For sure. And I mean, we start to track that because I do intakes for all of my events. So I can see like, what do you like? What do you don't like? What size of clothes do you wear? What are your intolerances? Where do you live? What's your birthday? What's your, you know, what is your human design? I know that, you know, probably to most people that would sound like a ridiculous one to get. But I know that if you are a manifestor versus a projector, you're gonna show up different. Or if you're a generator versus a projector, you're gonna show up different. That is very useful for me to know because I can one, tailor my communication.
Sarah Fejfar (44:10.312)
Sarah Fejfar (44:14.462)
Sarah Fejfar (44:28.186)
to your different design. And two, I know what to expect of like how you like to interact with people. And so it's just useful. So we're building out that like kind of like, I don't know, almost like a black book of client preferences and just like our ability to surprise and delight people and make them see like, I mean, my floaties idea was, was kind of in that direction is like, I got you a floaty that.
Sarah Fejfar (44:38.124)
Sarah Fejfar (44:45.317)
Sarah Fejfar (44:58.363)
that like displays your essence in my eyes, if that makes sense. And so just little things like that, like details matter to me in that respect as well.
Sarah Fejfar (45:07.481)
Well, yeah, I can, I could just sense that you are a type of person who really wants to make sure that people feel seen and heard and celebrated and your, your experiences are an extension of that.
Mm, very much so.
Thank you. I appreciate that. I've never had someone say that way and it very much lands with me. Because I very much do want that for people.
Sarah Fejfar (45:29.161)
Yeah, I, so you've told me a little bit about where your vision what your vision is for 2024. Paint the vision for where you're going beyond that.
Well, my vision for 2024 is kind of like streamlining and simplifying and bringing in a level of elegance and like casual glam, if that makes sense to what I do and like really defining and refining who I'm for and what I offer. Or no, my newest shift thanks to my girlfriend Tracy is like detaching from me being the company. So not what I do.
Sarah Fejfar (45:51.861)
what the company does, how the company loves on people. And that but where I really want to go is like what I said to you, 100 people in the club, waitlisted, hard to get into, ultra exclusive. And it just carries a level of. Reputation that is. People know what to expect, you know, if you're going to attend an M.G.C. event, you know, it's going to be.
Sarah Fejfar (46:13.386)
Sarah Fejfar (46:32.177)
lavish, you know that it's going to be highly curated. You know that those women are kind, generous, emotionally intelligent. They're not gossiping. They're not passive aggressive. They're not judging or policing what you say or how you act or any of that kind of shit. I have zero tolerance for the policing of people's behavior or what they say or their values or their perspectives. I fucking hate that stuff. So I like Yeah, I think
That's also like a thing too, that I've had to navigate for myself really is allowing myself to be okay with the fact that I am not for everyone. Or again, the company is not for everyone.
Sarah Fejfar (47:12.144)
Sarah Fejfar (47:17.801)
But I loved your intention for 2024 in that kind of defining what the company is and stands for even more. I like to say that an event, an experience is a live embodiment of the brand. And so the more clear, your clarity finding mission in 2024 is gonna just enhance the events even more because you'll just.
Oh, I love that.
Sarah Fejfar (47:47.689)
you just have more clarity on like what MGC stands for. And I don't know the scent thing is on my mind. I love that detail. And I'm thinking of do you know Chip and Joanna Gaines? Yeah, so I was watching
Gains? Yeah. But not like well, cause I live in Asia, so I don't ever see their stuff.
Sarah Fejfar (48:11.601)
But I was watching, I don't know them personally, but I was watching their hotel experience. They just renovated a hotel. And so there's a show on their network about what it took to build that experience and kind of create the hotel that felt like welcoming people into their home. And there is a part of one of the episodes on defining the custom scent for the hotel.
Sarah Fejfar (48:40.893)
and then turning that into candles that people can take home. It would be so cool if you.
Ooh, that's a whole other level to something I hadn't even thought of is like the scent of the event. Oh, the event, the scent of the event.
Sarah Fejfar (48:50.769)
that could be a gift. The scent of MGC. Well, but it could be the scent of the club. And it's like one that carries with you. I don't know if that would translate across continents, but
That makes me also want to get into like perfume. I mean, like there's a whole other side to MTC where I think it has, my intention is to partner with brands to lavish cool shit onto my members as well. So luxury hotel chains or semi-private jet charters, like to get them certain rates or private chef services or jewelry companies, you know, people who want to get in front of women who have high purchasing power.
Sarah Fejfar (49:12.553)
Sarah Fejfar (49:20.048)
Sarah Fejfar (49:31.792)
Yeah, I just think there's a whole other level that I haven't even explored yet, which is also creating perks that are just for MGC members that you I don't know, it'd be really cool to have like a card. And if you show the card, it's like, showing your like black card, but it's gold or some shit. I don't know. Something like that.
Sarah Fejfar (49:47.073)
Yes. Such a visionary.
You say a code word, that'd be even cooler. The code word at the semi-private jet charter company is rich as fuck.
Sarah Fejfar (50:08.054)
I'm laughing because I had a, I won't say the name, but you know who it is. You would know who it is. I hired this person to come and present at an event that I produced and in the contract, there was a line item that we must pay for this person's private jet fuel. And I just put a smile on my face and I put that as my password for...
the video of that event and some of the documents we were working on, it just made me laugh. But I think that level of... I mean, that's creating a network that nobody wants to leave, right? When there's perks that are only available inside that you can't get elsewhere and they're not gonna leave. Jill, before we wrap up here, I have a few rapid fire questions for you.
What's the goal?
Hit me. All right, let me take a sip of water so I don't mess with it.
Sarah Fejfar (51:05.233)
First, what I want to know is what is your favorite moment at events you host?
Oh man. I would say probably the last day because everyone's been bonded and cracked open. And like you've just vibed out with each other for five straight days. So like the final party is typically my favorite moment. Yeah, just, I don't think I, in a lot of my experiences, the final night has always been like.
Sarah Fejfar (51:21.554)
Sarah Fejfar (51:25.113)
Sarah Fejfar (51:30.121)
one of those things that just becomes one of those like core memories. I remember in all my first ever retreat, the final night was like, I never saw it coming. We were at a private dinner on our own little private beach and two of my clients or attendees got up and like, I had very chill music playing noted about the music piece because I had like Nora Jones playing on repeat or like maybe not even Nora was like, Kareem Bailey Ray or some shit, like so chill and like.
Sarah Fejfar (51:45.734)
In my head, I was like, this is lovely dinner party music. These two chicks went up and asked the DJ to play WAP by Cardi B and started karaoke-ing it. And that broke open our dinner. And I was like, noted. People wanna have fun on last night. And so, like, and then it turned into this big ass dance party and like everyone was so bummed when we had to leave. And I love the idea of like leaving on a high. And so the final night is always, is now my new favorite. Like I pour into that.
Sarah Fejfar (52:24.7)
Sarah Fejfar (52:34.777)
Sarah Fejfar (52:42.684)
And I guess I do like the first impression moments, but those can be hard to control because if, you know, especially in my St. Lucia one, like St. Lucia is a bitch to get around, it turns out. So note to self. And I had arranged for helicopters to pick everyone up for the airport because outside of that, it's like a 90 minute drive up and down a mountain. And it is so like twisty and turny.
Sarah Fejfar (53:07.87)
They canceled my helicopters two days before and so many of my chicks rocked up like motion sickness and tired and headaches and I was just like the worst way to start an event. And I just, that was like a sign of what was about to happen with my retreat. But like now knowing that I will forever really take like first impressions quite seriously of like, what is their experience? Literally from the moment they step off the plane.
Sarah Fejfar (53:17.698)
Oh, this is awful.
Sarah Fejfar (53:33.967)
Like how can I make that as like seamless and short and not twisty and turny as humanly possible? Like how can I get there? How can I get them there in a way that ticks all the boxes for them? But yeah, if I had to pick one, it's always the last day.
Sarah Fejfar (53:52.553)
That's so interesting you say that, because I've been feeling like I've been having a download lately this week, in fact, that I need to do an episode on the bookends. Like it's just so important, the first and the last impression. And I'm because I've been doing a lot of yoga lately and the arrival, like how they have you kind of be chill and like get present and arrive. And then they do kind of a similar thing at the end. And that's just like in an event where.
Sarah Fejfar (54:22.845)
that those bookends matter. What's the best thing for you about hosting events that you, this is why you keep doing them?
It's so true, man, in such a big way.
connection is like one of my highest personal values. I just love being around expanders. I love being the one, I like being the conduit for them to connect with each other and to feel less alone in their pursuits of bigness. And, you know, when you get to a certain level, I feel like a lot of people in your offline life stop understanding what it takes or who you've become.
Sarah Fejfar (54:38.469)
Mm, yeah. Yeah.
Sarah Fejfar (54:49.799)
Sarah Fejfar (55:05.053)
the standards you hold for your life, the boundaries you hold, the money you make, the things you invest in, like people will have all the judgments. And I love creating spaces and places for people who wanna be in their bigness and want to celebrate that and connect with other women who match their future.
Sarah Fejfar (55:13.762)
Sarah Fejfar (55:27.484)
I just love it. Like I remember one of our, one of the moments that's really sunk in for me was in Costa Rica, our Costa Rica retreat, which was our first ever one. And we were on a yacht, Avi, and it was sunset and there was a conversation happening at the front of the boat, like on the netting. And one of our clients, Liz, has a big physical product business and she had sold a good,
portion of it to private equity and hired a CEO. And she like has this beautiful setup to her business. And now they're building to like do another exit. And there was just so many cool conversations. And then my other client, Caitlin, who's a wealth manager and private exit strategist. And then another business owner there, Tina, who had sold a business before. And then two other chicks who were building their business to sell for 300 mil plus. Like the conversations that were happening around like
Sarah Fejfar (56:00.422)
deal flow and deal lawyers and EBITDA and exits and private equity and all of this kind of stuff. And I looked around and it's like, we're sailing through islands, it's on a yacht. It's at sunset, which was like so beautifully lit up. And I looked around and I was like, this conversation never happens just for women. It's normally at an event with a whole bunch of dudes. And if there are women, they're like, when did he say? You know, like we are not at the forefront of that conversation for the most part.
like clicked for me then I was like, oh my God, this is our place to have these kind of caliber of conversations that is just for women. No gatekeeping, no dude energy, it's just like done from a place of generosity and connection and that was when I was like, I think this is my path because before that I went in there being like, I don't know, like I've got such a good thing with screw and blah blah.
Sarah Fejfar (57:01.498)
Sarah Fejfar (57:09.347)
But I realized like, if I can create experiences for these kind of women to come and share this kind of knowledge, it's game changing for women, truly. It's like life altering.
Sarah Fejfar (57:34.621)
But I also hope in that moment that you were like, I did this, like I made this happen and integrated that win because that sounds like pure magic right there. That is kind of a moment that I love during events when you look around and you see what you've created. Because it's.
I'm gonna be much more present for that in Mexico
Sarah Fejfar (58:02.049)
it's like lightning has struck, you know, but you did it. Like you, it was your hand that made it happen. Yeah.
I love that. I'm going to consciously like take that in now. I feel like I've had quite a challenge to be present in running my own events to be like look at this. You know because I'm always like what's happening with the food? What's happening with the food? This person looks lonely. I should connect them with you. You know like I'm always just.
Sarah Fejfar (58:12.818)
Sarah Fejfar (58:19.106)
Sarah Fejfar (58:26.359)
Sarah Fejfar (58:32.105)
Mother Hen, yes. I would love to know what are you reading right now?
Oh, great question. The Elon Musk biography by Walter Isaacson cannot put it down. It is so freaking good. And then I just cracked open Same As Ever by Morgan Housel. He's the dude who wrote Psychology of Money and Same As Ever is his new book.
Sarah Fejfar (58:57.153)
Oh, I just yeah, I just a few months ago read the psychology of money loved it. Love love loved it. It's like one of my top referring money books I refer out to people now. I didn't know we had a new one. Okay.
Oh, it's so good. It's so good.
Yes, right? It's so freaking good. Yeah, same as ever.
Sarah Fejfar (59:13.833)
And then the Elon Musk book, I mean, it's a, it's huge, but it's so good. It's so good. I'm just like, please never die, Elon. You are literally such an advances of progress. Please stay around for forever.
Sarah Fejfar (59:17.157)
Sarah Fejfar (59:28.705)
Yeah, yeah, talk about expanders.
Sarah Fejfar (59:37.757)
Jill, what have you got going on right now that we should know about and where can Lengepin Nation find you?
Well, the easiest way to connect with me is on IG. So at the Millionaire Girls Club. And then what I have going on is just truly like pouring into the club, which is my private high end or my high end private network for women who make millions really honing that, refining that, curating that and creating epic experiences that just leave a mark on your heart. And so that is my true focus for 2024 and then becoming the version of myself who leads that.
I think that's always at the forefront of my own expansion is like who I need to become, who I get to become.
Sarah Fejfar (01:00:14.167)
Sarah Fejfar (01:00:20.101)
Yes, new identity. Let's go. Jill, thank you so much for being here. It's been a pleasure.
Thanks for having me, Sarah. This is so good.