PDX Carpet. It’s a thing.

sarah's blog Dec 23, 2021

Who knew?  The carpet at the Portland International Airport is a thing.  Google it and you’ll see what I mean.

I guess it’s basically a nighttime picture of the north and south runways meeting.

They say it’s a hipster icon.

Have you seen it?

People take pictures of their feet on it and post to the socials.

They want to show everyone ‘they were there.’

It’s a badge of honor.

That’s how your event guests want to feel.

They want to show off to their friends and family a picture of themselves at YOUR event.

And they’ll do that because of what it will say about who they are or who they’re working to become.

What do you want that to look like at your event?

What do you want them to be ‘saying’ to their community with the selfie they take at your event?

And if you want to level up, what environment will you create at your event for them to take that selfie in?  Will it be a sweet step and repeat backdrop of your iconic logo?  Will it be on a rooftop patio holding a champagne glass with the sunset in the background?  Will it be a sweaty face after an amazing morning group yoga practice?

Give it some thought.

Make it an outstanding day.


Sarah :)

P.S. I just spotted a “PDX Carpet” chocolate bar at the grocery store.  It’s $10. That price tag seems wildly indulgent for chocolate.  But my hubby can’t stop talking about the PDX carpet “phenomenon” so I think I’ll surprise him with it one of these days.  The cool thing is he doesn’t like chocolate.  (Weird, I know.)  But I do.  He’ll think it’s a wildly awesome gift, and I’ll thoroughly enjoy eating it.  Win-win.  Unless my kiddo finds out.  Then I’ll have to share.


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