Event Apathy

sarah's blog Oct 28, 2021

I’ve got this event coming up for that I bought tickets for months ago.

I absolutely love going to your events. Influencers put on the BEST events!

I call it R&D in my budget. But to be perfectly honest, it’s indulgent. I feel so darn lucky every time I get to go to an influencers’ live event.

It lights me up inside to see what ya’ll are working on and teaching and I freaking LOVE taking in all the excellent details you’ve spent months working on. It’s so. much. fun!

Here’s the problem.

At this event I’m planning to attend, I bought two tickets. One for my husband and one for myself. And it’s across the country. Four nights. Eek. That means I need childcare. And we’re not really in a position where we have any ‘easy’ options.

It’s making me really question whether we should go.

Apathy has set in.

Don’t get me wrong. I WANT TO GO. This event WILL BE amazing. But I still feel like opting out and throwing the (big) money away I spent on the tickets to avoid the pain of finding childcare.

Have you ever skipped an event you bought tickets for?

And then yesterday, I was browsing the influencer’s Insta Stories and they previewed some of the worksheets for the event and for the shoot if it didn’t light a fire under my ass to try and figure out our childcare situation again instead of throwing my hands up and skipping the event like I’ve been thinking about doing.

Write this down.

Apathy is your biggest competitor.

Keep your eye on that ball. Keep in constant contact with your registered guests. Don’t for one moment think that that the glow the day they purchased your event ticket is going to carry them through until they day they arrive onsite at your event.

What would that guest communication look like in your business?
You got this!

Make it an outstanding day.


Sarah :)


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