Quickly Master Live Event Marketing and Fill Your Online Event, Now!
Get the inspiration you need from these easy to implement, customizable ideas...
I've scoured the online business world and found 107 of my FAVORITE ideas working right now, to fill your event...
...and combined ALL the ideas into one huge "Definitive Guide to Live Event Marketing" for you!
This is Your Own Personal Swipe File of 107 Ideas To Pull Inspiration From For Filling Your Next Event!
Hey there, live event leader!
I’m Sarah Fejfar 👋 and I help online business owners start or scale profitable live events in their businesses.
You know that thing you want to do, that thing where you transform people’s lives?
Where you step fully into who you are and what you feel called to do?
Where you lead your community, live, from a stage YOU built?
You’ve got a thing like that, don’t you?! I love it.
...well It’s time to turn up the heat on filling it!
Maybe this is your first time hosting your own live event (but you’re not sure how to fill it)…
Or you’ve already held a few events (but this time you're producing something bigger and better and you need next level strategies to attract more attendees)…
I totally get it, I’ve worried about the same darn thing.
It sucked when I was worried about filling an event when all I really want to do is worry about creating the awesome content that’s going to transform their lives…
Keep reading - you’re about to get you all the guidance you need.
Inside The Definitive Guide to Live Event Marketing™
Take an exclusive peek inside...
Want to know how I got over my fear of filling live events?
I studied the marketplace to learn what’s working. We’ll, if we’re being perfectly honest, I OBSESSIVELY studied the marketplace.
…because events are my passion and I couldn’t help myself.
I stopped worrying about how I was going to fill it and switched over to worrying about acquiring the skills and information I needed, to fill it.
You see that shift, right?
That SHIFT made all the difference for me.
Once I catalogued all the ideas I noticed influencers were using to promote their events, and I took stock of the list, a sense of relief and calm took over.
That’s when things got easy. All I had to do was add the ideas that resonated with me and MY BRAND, to my event marketing calendar, and execute.
Execution is easy.
It’s the knowing I NEED to execute and having NO IDEA WHAT to execute on that’s the hard part.
You CAN sell out your event.
TODAY I Want to Give You THE List
107 Ways to Fill YOUR Live Event.
The cool thing is, they’re ideas that won’t make you FEEL LIKE you’re selling.
I spent a couple YEARS obsessively studying what the entrepreneurs who are CRUSHING IT in this space do to fill their events time after time.
And I’ve packaged it up and want to give it to you TODAY.
It’s called The Definitive Guide to Live Event Marketing™.
The best part is, it’s a done for you solution.
Busy, bold, successful business owners like yourself, don’t have time to research what’s working for everyone.
That’s overwhelming, right?!
This is going to SAVE YOU a ton of time and INSPIRE you to get started on your path to filling your live event.
Let’s get you into motion towards selling out your live event, shall we?!
Who cares if you’re starting late or if you have to start over, or if you’re starting scared.
What MATTERS is that you’re starting. It’s so true right?!
And if you’ve already started, that’s awesome, AND this is 100% for YOU too. There are ideas in here for every stage of your event cycle, Before, During, AND After your events.
What you get...
Seeing This List Is GOING To Fire You Up
This isn’t some generic list of how to sell online.
This is idea file is tailored specifically to the motion of selling LIVE IN-PERSON EVENTS.
Sure, you could hire some marketing agency for $5,000 or $10,000 bucks to brainstorm a comprehensive marketing campaign for you.
Or shoot, you could hire me and I’d tell you exactly what you need to do. But, my 1:1 fees start at $60,000 per event and to be perfectly honest, this idea file would be exactly what I’d use to create your plan.
This is just $27 bucks.
If all this did was move you from worrier to action taker, would it be worth it?
Or, let me ask you that question differently, if all this did was give you ONE new idea to add to your already amazing arsenal of online marketing tactics would it be worth it?
Is becoming a better live event leader and role model worth $27 bucks? I think it absolutely is. Especially when I'm giving you over $1000 worth of tools and programs. It's really up to you.
It's time for a bonus...
How About An Event Marketing Calendar Too?
When I was thinking about what else you’d need to be ready to roll, I thought about my event marketing calendar. It’s always a good idea to make a plan, and to get all those ideas ORGANIZED onto a timeline, so I’m ADDING my completely editable live event marketing calendar for you to tailor to your specific needs.
The combination of the IDEA FILE and the CALENDAR are POWERFUL. Together, they give you the CONTROL to cherry pick the event promotion tactics that are true to you and your brand and arrange them on a timeline that’s SPECIFICALLY TAILORED to your event.
My Personal 30 Day Guarantee
If you invest in The Definitive Guide to Live Event Marketing™ and you don't feel it was worth the cost - that you didn't get closer to filling your event, then I want the opportunity to make it right and refund your full purchase price. Just reply to any of my emails and we’ll take care of your refund.
Woot woot! Another bonus...
How About A Live Event Marketing Masterclass?
if you’re anything like me, you’re thinking Sarah, I want someone to tell me what to do.
I get it, my ADD brain works the exact same way. I like making my transitional time work for me by listening to audio books or watching video trainings while I work out or make dinner.
Because here’s the thing, I’m also a wife, mother, and entrepreneur myself, so I understand the struggles of leveling up a business while simultaneously keeping lots of other plates spinning. I understand the desire to do something new and the need to figure it out quickly.
Wanna know what I came to appreciate the most during my entrepreneurial journey?
Training that is organized and practical - like step by step - because that’s what I need when I’m in the thick of things and want answers. But I also want the ‘why’ behind those tactics, because I don’t know about you, but the lessons I learn stick better when I also know why.
So I’m also including a no-fluff, tactical, quick-hit video training specifically on the nuances of live event marketing. The audio files are also in there if that’s more your thing.
This is me, personally guiding you to the starting line. You’ll be one step closer to claiming your stage.
I Can't Stop Thinking About You, A Year From Now
You look at that goal you wrote in your journal, the one that says THIS is the year I host my own live event.
You’re doing a little happy dance in your head. Because at that moment, you get to pick up your pen and check off that goal. Huge smile on your face. You earned this moment. You got to stand on that stage, whatever “stage” looks like for you. You got to see the look in your guests eyes as the light bulbs went on. You got to feel that indescribable rush of being with YOUR people, in person. You did the WORK of planning that event. You’re proud of yourself for ALL of those things.
But more than anything...
You celebrate that ONE DECISION you made, way back, earlier in the year.
That decision to make THIS YEAR the year you started learning the skills you needed to fill your event. The decision to go all in on making your live event dreams happen, by finally answering that question about how you were going to fill it. You looked outside of yourself for help from new mentors.
That's why I'm reminding you that now is the time to spend $27 bucks, on The Definitive Guide to Live Event Marketing™, less than buying you and your team or family or friends a round at your local coffee shop.
Make a small investment, give it a shot – if it works, awesome. If not, then get your $27 back.
Today’s the day to say goodbye to worrying about filling your event and the overwhelm of needing to figure out how.
Below this video there’s a button to push, click it, fill in your information, and I’ll see you inside.
The Definitive Guide to Live Event Marketing™ is Perfect For You If...
- You’re a live event novice OR
- You’ve held a few events before and you’re ready for more
- You want to fill intimate masterminds
- You want to fill a hotel ballroom with like-minded people who can benefit from your expertise
- You want face time with your tribe AND
- You can’t wait to serve them an amazing experience
- OR
No matter what the circumstances are, if you’re a seasoned entrepreneur and you’re ready to take the plunge into big, bold, and meaningful events... The Definitive Guide to Live Event Marketing™ can help.
YES, I Want The Definitive Guide to Live Event Marketing! -->Here’s What You’ll Get When You Buy The Definitive Guide to Live Event Marketing™
You’ll instantly receive 107 marketing ideas to help you fill your live event. The Guide is full of inspiration. With so many ideas to choose from, you'll have the flexibility to choose the ideas that feel true to you and your brand.
Here's a sneak peek at a few of the ideas inside:
Idea One
When it comes to your event registration site, your #1 is to take their registration. In a nutshell, know that your event registration site is a really imporant conversion tool for your event marketing, and I want you to dedicate some time to getting it right. Event registration pages that convert share more than simply the logistical details, they are selling prospects on the event by driving home the takeaways. And it's likely those pages lack shiny objects that would detract from your offer like links to your blog or other areas of your website. Keep your registrants' eyes on the prize.
Idea Two
When you raise your ticket price three times during the open registration window, starting with "Early Bird" pricing, and moving up three times from there, you create four opportunities for leveraging scarcity and real deadlines to encourage those sitting on the fence, to pick a side.
Idea Three
You may be able to fill your event by speaking at someone else's event. Be on the lookout for peers who have audiences that share commonalities with yours. Ask if they'd be open to you speaking at their event and making an offer for your event at the end of your talk. Never stop brainstorming ideas on how to get people in the room.
Idea Four
Give tickets away to your event with the purchase of other goods or services, perhaps as part of a bonus stack in other offers you make, and then simply ask for something like a $97 registration fee when it comes time for your event registration to open so they can claim their seat. Over time, you'll see a repeatable pattern of the percentage of "free" tickets that are redeemed, and it can take a lot of the guesswork, and stress, out of filling your event.
Idea Five
When you have cool things going on in your business or personal life, and you know there will be more traffic on your social media channels trying to catch a glimpse of what you're up to, make sure you are talking about your event and inviting people to secure their spot.
Idea Six
You can 100% use your agenda as a marketing tool. I've watched event promoters drip out a new piece of the agenda or a new speaker or entertainer each week leading up to tickets going on sale to keep anticipation high and growing. This tactic also works inside your registration window. You could create additional urgency and scarcity by offering a special bonus in conjunction with the announcement of each new piece of your agenda, and the bonus is only available that week. Get your presenters in on the action and ask them to offer a product or program of theirs free, to registrations received during their "announcement window."
Idea Seven
Are you selling a high priced event? Try using a high-ticket email funnel with an application inside of it. You could start by sending a short email mentioning that you're bringing together a small group, and would they be interested in joining? Keep dripping out short answer responses as they continue to share their interest and eventually drive them to an application page and follow up the receipt of their application with a phone call.
The 107 ideas inside The Definitive Guide to Live Event Marketing™ can be a total gamechanger.
The seven ideas above are just a small sample of the awesome collection of 107 ideas inside The Definitive Guide to Live Event Marketing™.
Seeing the FULL list of 107 ideas is going to fire you up. This isn’t some generic list of ideas for selling online.
This idea file is tailored specifically to the motion of selling LIVE EVENTS.
This special offer price will not be around forever, so lock in this amazing price while you still can.
Are You Ready To Fill Your Own World-Class Event?
There's a whole lot more in store, too.
Today, The Definitive Guide to Live Event Marketing™ is bundled with extra bonuses, including:
-
BONUS: The Live Event Marketing Calendar Template™
This bonus tool is a fillable marketing calendar template. The combination of the idea file and calendar is powerful. Together, they give you the CONTROL to cherry pick the event promotion tactics that are true to you and your brand and arrange them on a timeline that’s specifically tailored to your event. -
BONUS: The Live Event Academy Marketing Masterclass™
In this bonus video training, you’ll learn the 10 Event Specific Marketing Musts you need to have in place before you ever spend a minute marketing your event. -
The cherry on top: My Personal 30 Day Guarantee. If you invest in The Definitive Guide to Live Event Marketing™ BUNDLE and you don't feel it was worth the cost - that you didn't get closer to filling your live event, then I want the opportunity to make it right and refund your full purchase price. Simply email [email protected] and we'll take care of your refund.
-
Best of all? You’ll have Lifetime Access to the The Definitive Guide to Live Event Marketing™ BUNDLE. This is priceless because you can use the information inside to fill your events in 2020, 2021, and beyond.
Here's A Recap of What's Included...
The Definitive Guide to Live Event Marketing™ BUNDLE
$27
Here's What's Included:
-
The Definitive Guide to Live Event Marketing™: 107 Ideas for Filling Your Live Event ($497 value)
-
BONUS: The Live Event Marketing Calendar Template™ ($97 value)
-
BONUS: The Live Event Academy Marketing Masterclass™ ($497 value)
-
A 30-day Money Back Guarantee
-
Lifetime Access
The Bundle has a value of over $1,000.
This special offer isn't available anywhere else. Lock in this special $27 pricing right now. It won't be available forever.
Shoot, I’ve spent more than that on a few stock photos to make my grid pretty.
But you and I both know that’s not going to sell event tickets. 😂
This is your year to decide to go all in on making your live event dreams happen, by finally answering that question about how you were going to fill it.
Make a small investment, give it a shot – if it works, awesome. If not, then get your $27 back.
Today’s the day to say goodbye to worrying about filling your event and the overwhelm of needing to figure out how.
When you click the button labeled "YES" above, it'll take you to a secure checkout page. Fill in your information, and I’ll "see you" inside!
Brian D.
“Sarah is absolutely "Best in Class" when it comes to planning events. She pours everything into her work - and it shows by knocking it out of the park consistently at every event she touches. Sarah is an innovator and incredible resource for powerful marketing ideas!”
A Note From Sarah
Hi, I’m Sarah Fefjar, the creator of Live Event Academy™.
I help influencers start or scale profitable live events in their businesses.
Here’s the thing - like you, I didn’t grow up dreaming of becoming an event planner.
Instead, I fell into it. Producing world-class events wasn’t in my job description, but when the need arose at my company, I thought I could do a good job at it, so I stepped up and took on the challenge.
Little did I know, that choice would add up to over 15 years spent learning the art of producing live events. I learned through curiosity, and questioning, and testing, and trying, and honestly, rolling up my sleeves and doing the work.
Somewhere along the way, I became intensely passionate about live events! They’re now my favorite thing to work on.
I’m also a wife, mother, and entrepreneur myself, so I understand the struggles of leveling up a business while simultaneously keeping lots of other plates spinning. I understand the desire to do something new and the need to figure it out quickly.
Do you know what I came to appreciate the most during my entrepreneurial journey?
Training that is organized and practical - like step by step - because that’s what I need when I’m in the thick of things and want answers. But I also want the ‘why’ behind those tactics, because I don’t know about you, but the lessons I learn stick better when I also know why.
You may be asking yourself, “but why create a course? Why not just stay in the event planning world?”
I’ll tell you. It’s because the course of my life changed by attending ONE live event. It was that powerful.
After my passion for picturing, planning, and producing live events collided with being transformed as a guest at an influencer’s live event, I knew I had to pass this skill and system onto other entrepreneurs.
And so Live Event Academy™ was born.
So What Do You Say?
Are you ready to make 2020 the year you scale your business, elevate your brand in the marketplace, and host the world-class events your community craves?
You can fill your event! Don’t miss out on this special offer! It can help you!
Frequently Asked Questions
How Do I Know This Is Right For Me?
Who Is This Not A Good Fit For?
How Is This Product Delivered?
If I’m Not In The United States, Will This Work For My Business?
Can I Just Hire You To Produce My Event?
Is There A Guarantee My Event Will Sell Out?
What Happens If This Isn’t A Good Fit For Me?
I Want In, But I Still Have A Few Questions…
Is becoming a better live event leader and role model worth $27 bucks? I think it absolutely is. Especially when I'm giving you over $1000 worth of tools and programs.
Praise For Sarah
Sarah S.
“I was lucky enough to attend many meetings, events and trips planned and executed by Sarah. Every last detail was orchestrated perfectly with the utmost attention to detail. The attendee's enjoyment and comfort was always top of mind and special requests were accommodated. I highly recommend Sarah for any event planning role, but her best work is done when she is in control and in charge!”
Colleen D.
“Sarah worked with me in designing and producing major sales events and other key corporate meetings. Sarah is one of the most organized professionals I've ever worked with and she maintains a high degree of focus on planning events that yield positive outcomes for the business and attendees. She has a well honed balance of creativity and frugality, getting the most out of sometimes small budgets.”
Lynn J.
“Sarah is a top notch event planner - you’re in good hands with Sarah!”
Seth W.
“I attended approximately 17 national meetings and either spearheaded or attended many, many others. Those meetings were always meticulously planned. From the hotel accommodations and flights to the talent or speakers presenting at the meetings to having the proper materials at the proper places and at the proper times - everything always seemed to go off without a hitch. Sarah's work behind the scenes was, in very large part, the reason why I and my colleagues basically just had to show up to these meetings.”
Edward G.
“Without exception, Sarah is the very best I have had the pleasure of working with. She is incredibly focused and organized, always keeps the big picture in mind while paying attention to even the tiniest of details, and is never out-worked. She has been responsible for over a dozen national meetings that I have attended, and has flawlessly planned, structured and implemented very complex events, never missing a deadline or budget, with perfect timing and hundreds of moving parts. I have personally worked with her on all these events, and always trusted in her instincts and sage advice.”
John K.
“I have worked with Sarah on events where our team was a small part of a group of thousands. We felt like we were the most important part of a larger program. I have also had the opportunity to work with Sarah on events specifically for my team. In every case Sarah's attention to detail, caring and responsive attitude and determination have made our events and trips exceptional in every case. Sarah accepts every challenge with a positive outlook and delivers great results.”
What’s Working in 2020:
107 Ways to Fill Your Event for Just $27
The Definitive Guide to Live Event Marketing™ BUNDLE
$27
Here's What's Included:
-
The Definitive Guide to Live Event Marketing™: 107 Ideas for Filling Your Live Event ($497 value)
-
BONUS: The Live Event Marketing Calendar Template™: completely fillable and customize-able ($97 value)
-
BONUS: The Live Event Academy Marketing Masterclass™: quick-hit video training on event-specific marketing musts ($497 value)
-
A 30-day Money Back Guarantee
-
Lifetime Access
PS: Skipped to the bottom just to see what the deal was? I do the same thing. I knew I liked you. 😊
You get my massive idea file (instant access), The Definitive Guide to Live Event Marketing™, where I share 107 of the most successful and current ideas for filling your live event.
I also show you step by step how to get started creating your own live event marketing plan so you can start generating leads NOW. This isn’t just for businesses that are trying to get started with live events. There are plenty of secret strategies and ‘advanced’ techniques for experienced live event leaders as well. And it’s only $27. That’s it.
Just click the button below right now to get started!